📌 Core Information
🔹 Job Title: Campaign Manager
🔹 Company: Refeyn Ltd
🔹 Location: Oxford, Hybrid
🔹 Job Type: Full-Time
🔹 Category: Biotechnology Research
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns tailored to target customer segments
- Collaborating cross-functionally with Sales, Service, Product Management, and Product Marketing teams
- Analyzing campaign performance data and optimizing campaigns based on data-driven decisions
- Managing campaign budgets and timelines to ensure delivery on time and within budget
ASSUMPTION: This role requires a deep understanding of the life science market and strong analytical skills to succeed.
📋 Key Responsibilities
✅ Develop and execute integrated marketing campaigns aligned with company strategic goals and target customer segments
✅ Create and manage content and tactical plans to effectively communicate tailored messaging to target customer segments
✅ Collaborate with cross-functional teams to ensure campaign alignment and maximize impact
✅ Utilize a deep understanding of marketing techniques and life science channels to drive demand and achieve campaign objectives
✅ Analyze campaign performance data and optimize campaigns based on data-driven decisions
✅ Develop and maintain a comprehensive understanding of target customer segments
✅ Manage campaign budgets and timelines to ensure delivery on time and within budget
✅ Continuously monitor industry trends and incorporate best practices to enhance campaign effectiveness
ASSUMPTION: The role may evolve based on the company's growth and market demands.
🎯 Required Qualifications
Education: Master’s degree in Marketing, Life Sciences, or a related field; advanced degree preferred
Experience: 5-10 years of experience in marketing within the life science tools industry
Required Skills:
- Proven track record in developing and executing successful integrated marketing campaigns
- Experience in managing and optimizing digital marketing campaigns, including SEO, SEM, email marketing, and social media
- Strong analytical skills with the ability to interpret data and optimize campaigns based on insights
- Experience with marketing automation platforms and CRM systems
- Experience working cross-functionally in a dynamic environment
- Deep understanding of commonly used marketing techniques and specific life science channels
- Excellent project management and organizational skills
- Strong communication and collaboration abilities
Preferred Skills:
- Experience with marketing in the life science industry
- Fluency in additional languages
ASSUMPTION: Some relevant skills may have been gained through transferable experience in other industries.
💰 Compensation & Benefits
Salary Range: £45,000 - £55,000 per year
Benefits:
- 25 days annual leave per year in addition to bank holidays
- Up to 7% employer matched pension contribution
- Private health insurance from day one plus critical illness cover, income protection, and life insurance
- Give as You Earn and Cycle to Work salary sacrifice schemes
- YellowNest Nursery Scheme and family-friendly leave policies
- Access to LinkedIn Learning and frequent training sessions
- Hybrid working, flexible start and finish times, subsidized weekly lunch, and social events
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range is based on industry standards for the role, experience level, and location. Benefits may be subject to change or eligibility requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research, focusing on mass photometry, a revolutionary new technology for analyzing biomolecules
Company Size: 51-200 employees, offering a dynamic and driven work environment
Founded: 2018, as a spinout from the University of Oxford
Company Description:
- Pioneering mass photometry, delivering disruptive new generation analytical instruments
- Transforming biomolecular characterization by measuring the mass of individual molecules directly in solution
- Adopted across academia and industry, transforming workflows and enabling scientific discoveries
Company Specialties:
- Mass photometry
- Biomolecular characterization
- Innovative analytical instruments
Company Website: www.refeyn.com
ASSUMPTION: Refeyn's focus on innovation and cutting-edge technology creates an exciting work environment.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and development
Reporting Structure: This role reports to the Head of Marketing and may manage junior marketing team members
Work Arrangement: Hybrid, with a balance of remote and on-site work
Growth Opportunities:
- Progression to a senior marketing role or management position
- Expanding expertise in life science marketing and mass photometry
- Contributing to the company's growth and success
ASSUMPTION: Refeyn's rapid growth and adoption of its technology present exciting career opportunities.
🌍 Location & Work Environment
Office Type: Hybrid, with a balance of remote and on-site work
Office Location(s): Oxford, Oxfordshire
Geographic Context:
- Oxford is a vibrant city with a rich history and a thriving scientific community
- Oxfordshire offers a high quality of life, with easy access to countryside and cultural attractions
- The city is well-connected by road and rail, with London less than an hour away
Work Schedule: Full-time, typically 40 hours per week, with flexible start and finish times
ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and in-person collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Technical interview with the Head of Marketing
- Final interview with the Marketing team and other stakeholders
Key Assessment Areas:
- Marketing expertise and campaign management skills
- Analytical skills and data-driven decision-making
- Cross-functional collaboration and communication skills
- Alignment with Refeyn's mission and values
Application Tips:
- Tailor your resume to highlight relevant marketing experience and achievements
- Prepare examples of successful integrated marketing campaigns you've managed
- Demonstrate your understanding of the life science market and Refeyn's technology
- Show enthusiasm for Refeyn's mission and commitment to transforming analytical workflows
ATS Keywords: Integrated marketing campaigns, life science market, data-driven decisions, cross-functional collaboration, marketing automation, CRM systems
ASSUMPTION: Refeyn's interview process is designed to assess candidates' skills and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- SEO and SEM tools (e.g., Google Analytics, SEMrush)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The required tools and technologies may evolve based on the company's growth and changing needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Integrity
- Empowerment
Work Style:
- Dynamic and driven
- Data-driven and analytical
- Collaborative and cross-functional
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and incorporate best practices into your marketing campaigns?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you approach analyzing campaign performance data and optimizing campaigns based on insights?
ASSUMPTION: Refeyn values candidates who demonstrate a strong work ethic, a passion for learning, and a commitment to the company's mission.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the rapid growth and evolution of Refeyn's technology and market position
- Balancing remote and on-site work, requiring effective communication and collaboration tools
- Adapting to a dynamic work environment, with changing priorities and deadlines
ASSUMPTION: These challenges also present opportunities for growth and learning in the role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of the life science market and its specific channels
- Refeyn's focus on innovation and cutting-edge technology sets it apart from more established life science companies
- This role offers the opportunity to work at the intersection of marketing, science, and technology
ASSUMPTION: The unique combination of Refeyn's technology and market position creates a distinctive role with its own set of opportunities and challenges.
📝 Sample Projects
- Developing and executing an integrated marketing campaign to launch a new mass photometry instrument
- Analyzing campaign performance data to optimize digital marketing channels and improve ROI
- Collaborating with the product marketing team to create targeted content for specific customer segments
ASSUMPTION: These sample projects illustrate the range of responsibilities and the cross-functional nature of the role.
❓ Key Questions to Ask During Interview
- How does Refeyn plan to expand its market share in the life science industry in the next few years?
- Can you describe the company's approach to cross-functional collaboration and how this role fits into that structure?
- What opportunities are there for professional development and growth within the marketing team?
- How does Refeyn support work-life balance for its employees?
- Can you provide an example of a successful marketing campaign at Refeyn and the strategies used to achieve its objectives?
ASSUMPTION: These questions demonstrate a candidate's interest in the company, the role, and its fit with their career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Prepare a cover letter explaining your interest in Refeyn and the Campaign Manager role
- Prepare examples of successful integrated marketing campaigns you've managed
- Follow up with the HR team one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
