Campaign Manager

📌 Core Information

🔹 Job Title: Campaign Manager

🔹 Company: Smadex SLU

🔹 Location: Barcelona, Catalonia

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Setting up and managing mobile performance campaigns on the Smadex DSP
• Focusing on testing, optimization, and delivering ROAS-driven results
• Analyzing complex datasets to drive account success
• Contributing to the development of internal processes
• Collaborating cross-functionally with various teams

ASSUMPTION: This role requires a strong analytical mindset and a deep understanding of the programmatic ecosystem and attribution models.

📋 Key Responsibilities

✅ Master the Programmatic Landscape: Dive deep into the programmatic ecosystem and attribution models to build, operate, analyze, and optimize high-performing user acquisition campaigns.

✅ Drive Account Success: Take ownership of your accounts portfolio spanning various verticals and budgets. Your performance-focused approach will directly contribute to their growth and retention.

✅ Unravel Key Insights: Transform vast, complex datasets, reflecting the behavior of millions of mobile users worldwide, into actionable strategic and operational decisions.

✅ Direct Revenue Impact: Extract powerful insights from our extensive campaign portfolio to make data-driven decisions that visibly boost company revenue.

✅ Innovate Through Experimentation: Champion A/B testing with the power of Smadex's proprietary DSP. You'll share compelling results and collaborate with the team to continuously elevate campaign performance.

✅ Shape Our Future: Contribute to the development and enhancement of our product and internal processes, ensuring that data-driven insights are at the heart of every decision across all levels of the company.

✅ Master communication: Your effective communication will be key to this impact and to maximize the result of cross-functional collaborations (Product, ML, Account Management, etc)

ASSUMPTION: This role demands a sharp analytical mind combined with strategic thinking, someone who can turn complex data into actionable insights and effectively tackle both immediate and long-term campaign challenges.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, Statistics, or a related discipline)

Experience: Demonstrated expertise in digital programmatic buying and mobile user acquisition campaigns (2-5 years)

Required Skills:

• Deep knowledge of attribution models, post-install event optimization, and MMPs (e.g., Appsflyer, Adjust, Kochava)
• Strong experience managing performance campaigns focused on ROAS, retention, and LTV-based optimization
• Proven ability to test, analyze, and iterate quickly to improve campaign performance
• Analytical mindset with solid experience working with large data sets and performance metrics
• Strong proficiency in Microsoft Excel; SQL/Python/R knowledge is a strong plus
• Excellent understanding of campaign measurement, event-based performance, and incrementality logic
• Ability to adapt and thrive in a fast-paced, dynamic environment with frequently shifting priorities
• Strong problem-solving skills and the ability to independently troubleshoot campaign or tracking issues
• Exceptional communication skills in English, both verbal and written
• High level of autonomy, accountability, and bias for action; you take ownership and move fast
• Comfortable working cross-functionally with Sales, Product, BI, and Client Services teams

Preferred Skills:

• Experience with Smadex DSP or other demand-side platforms
• Fluency in Spanish

ASSUMPTION: Candidates without a legal permit to work in Spain won't be considered.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (Estimated based on market research for similar roles in Barcelona)

Benefits:

• Great compensation package
• Top location at the heart of Barcelona in a penthouse office with a rooftop terrace, barbeque, and a fully stocked fridge
• Work from home: 2 days/week
• Access to LinkedIn Learning
• Meal vouchers - Tickets Restaurant monthly allowance
• Monthly gym allowance to use in up to 30 DIR gyms around the city
• Monthly TGIF events
• Regular team-building events
• Fun and friendly work environment with talented marketers and engineers from over 21 countries

Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (3 days in-office)

ASSUMPTION: The salary range is estimated based on market research for similar roles in Barcelona. The final offer may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 501-1,000 employees

Founded: 2010 (Acquired by Entravision in 2018)

Company Description:

• Smadex is a leading advertising technology company founded in Barcelona in 2010 and sold to American-based and stock-listed Entravision in 2018 (NYSE::EVC)
• They power campaigns for Apps, Games, and Brands across Mobile and CTV using advanced machine learning and optimized creative strategies to deliver results
• Smadex is one of the fastest-growing DSPs and is adding talent to fuel their ambitious plans for 2025 and beyond

Company Specialties:

• Mobile Advertising
• Real Time Bidding
• Mobile video
• Mobile rich media
• Mobile performance
• Demand-Side Platform
• Mobile marketing
• Mobile User Acquisition
• Mobile App Advertising
• App Advertising
• Mobile app promotion

Company Website: smadex.com

ASSUMPTION: Smadex is a fast-growing company with a strong focus on data-driven decision-making and continuous improvement.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Ad Operations Manager

Work Arrangement: Hybrid (3 days in-office, 2 days remote)

Growth Opportunities:

• Potential career progression within the Ad Operations team or other departments
• Chance to work on high-impact campaigns and contribute to the company's growth
• Opportunity to learn and develop skills in a dynamic and fast-paced environment

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Smadex is a rapidly expanding company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a rooftop terrace and fully stocked fridge

Office Location(s): Calle de la Diputación, 303, 1, Barcelona, Catalonia 08009, ES

Geographic Context:

• Barcelona is a vibrant city with a rich cultural scene, beautiful beaches, and a thriving tech industry
• The office is located in the heart of the city, offering easy access to public transportation and numerous amenities
• Barcelona has a Mediterranean climate with mild winters and hot, dry summers

Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (3 days in-office)

ASSUMPTION: The work environment at Smadex is dynamic, collaborative, and focused on data-driven decision-making.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the Ad Operations Manager
• Final interview with the Head of Ad Operations

Key Assessment Areas:

• Technical skills and knowledge of programmatic advertising
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your relevant experience and achievements in digital programmatic buying and mobile user acquisition campaigns
• Tailor your resume and cover letter to emphasize your skills and experience related to the key responsibilities of the role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a fast-paced environment

ATS Keywords: Digital programmatic buying, mobile user acquisition, attribution models, MMPs, ROAS, LTV, data analysis, campaign optimization, cross-functional collaboration

ASSUMPTION: The interview process at Smadex is designed to assess your technical skills, analytical mindset, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Smadex DSP
• Microsoft Excel
• SQL, Python, or R (optional)
• Attribution platforms (e.g., Appsflyer, Adjust, Kochava)

ASSUMPTION: Familiarity with the Smadex DSP and relevant attribution platforms is highly valued for this role.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Continuous improvement
• Collaboration and teamwork
• Accountability and ownership
• Innovation and experimentation

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-focused and analytical
• Results-driven and performance-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment with frequently shifting priorities?
• Are you comfortable working cross-functionally with various teams?
• Do you have a strong analytical mindset and a bias for action?

ASSUMPTION: Candidates who are data-driven, collaborative, and comfortable working in a fast-paced environment are likely to be a good fit for Smadex.

⚠️ Potential Challenges

• Managing multiple campaigns and accounts simultaneously
• Working with large, complex datasets and deriving actionable insights
• Adapting to a fast-paced, dynamic work environment
• Collaborating effectively with cross-functional teams

ASSUMPTION: These challenges are inherent to the role and require a strong analytical mindset, excellent communication skills, and the ability to work effectively in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to other Ad Operations roles, this position places a stronger emphasis on data analysis and campaign optimization
• Smadex is a fast-growing company with a focus on data-driven decision-making, which may require more adaptability and quick learning than more established organizations
• This role offers significant growth opportunities, as Smadex is expanding rapidly

ASSUMPTION: Candidates should be prepared for a fast-paced, dynamic work environment and a strong focus on data-driven decision-making.

📝 Sample Projects

• Optimizing a mobile user acquisition campaign for a gaming client, focusing on ROAS and retention
• Analyzing campaign performance data to identify trends and opportunities for improvement
• Collaborating with the product team to enhance the Smadex DSP's attribution capabilities

ASSUMPTION: These sample projects illustrate the data-driven, collaborative nature of the role and the focus on campaign optimization and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign portfolio for this role and the key challenges I might face?
• How does Smadex support the professional development and growth of its employees?
• What is the company's approach to work-life balance, especially for hybrid workers?
• How does Smadex ensure the security and privacy of user data in its campaigns?
• What are the most important qualities you look for in a successful Campaign Manager?

ASSUMPTION: These interview questions are designed to assess the role's responsibilities, company culture, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a fast-paced environment
• Research Smadex and the advertising technology industry to demonstrate your enthusiasm and understanding of the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.