Campaign Manager

📌 Core Information

🔹 Job Title: Campaign Manager

🔹 Company: Hearst

🔹 Location: New York, NY, United States

🔹 Job Type: Full time

🔹 Category: Media Production

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing digital advertising campaigns using Google Ads Manager
• Collaborating with account managers to ensure client goals are met
• Uploading client third-party tags and creative, testing, and QA of custom rich media units
• Pulling and analyzing reporting for campaign optimization

ASSUMPTION: This role requires a strong understanding of digital advertising platforms and a keen eye for detail to ensure campaign success.

📋 Key Responsibilities

✅ Manage digital advertising campaigns using Google Ads Manager

✅ Collaborate with account managers to ensure client goals are met

✅ Upload client third-party tags and creative, test, and perform QA on custom rich media units

✅ Pull and analyze reporting for campaign optimization

✅ Troubleshoot and resolve campaign issues as they arise

ASSUMPTION: This role requires strong problem-solving skills and the ability to work well under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 2-5 years of experience in digital advertising or a related field

Required Skills:

• Proficient in Google Ads Manager
• Strong analytical skills
• Excellent communication and collaboration skills
• Ability to work in a fast-paced environment

Preferred Skills:

• Experience with third-party ad servers
• Fluency in a second language

ASSUMPTION: Candidates with experience in digital advertising and a strong analytical background will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on experience and industry standards for the New York area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Tuition reimbursement

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for campaign needs)

ASSUMPTION: Salary range is based on industry standards for the New York area and the candidate's level of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Hearst is a global media company that publishes magazines, websites, and television stations around the world. They are known for their diverse portfolio of brands, including Cosmopolitan, ELLE, Esquire, and Good Housekeeping.

Company Size: Hearst has over 10,000 employees worldwide and is one of the largest media companies in the United States.

Founded: Hearst was founded in 1887 by William Randolph Hearst and has a rich history in the media industry.

Company Description:

• Hearst is a global media company that publishes nearly 260 magazine editions and 200 websites around the world.
• The company is committed to informing audiences and improving lives through its diverse portfolio of brands.
• Hearst is dedicated to serving the communities it operates in, both civically and philanthropically.

Company Specialties:

• Television
• Digital
• Magazines
• Entertainment
• Publishing
• Business Media
• Cable
• Radio
• Real Estate
• Syndication
• and Marketing

Company Website: http://www.hearst.com

ASSUMPTION: Hearst's diverse portfolio of brands and global presence provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in digital advertising or a related field. It offers opportunities for career growth and development within the company.

Reporting Structure: Campaign Managers report directly to the Account Manager and work closely with other teams within the organization.

Work Arrangement: This role is on-site and requires working in the Hearst office in New York, NY. However, there may be flexibility for remote work depending on the specific needs of the campaign.

Growth Opportunities:

• Advancement to Senior Campaign Manager or other leadership roles within the organization
• Expansion into other areas of the business, such as content creation or strategy
• Opportunities to work on high-profile campaigns and collaborate with industry leaders

ASSUMPTION: With Hearst's diverse portfolio of brands and global presence, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Hearst's New York office is a modern, collaborative workspace with state-of-the-art technology and amenities.

Office Location(s): 300 West 57th Street, New York, NY 10019, US

Geographic Context:

• New York City is a major hub for the media and advertising industries, providing ample opportunities for networking and professional development.
• The city offers a diverse range of cultural, entertainment, and dining options.
• New York has a humid subtropical climate, with hot, humid summers and cold, snowy winters.

Work Schedule: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for campaign needs)

ASSUMPTION: Hearst's New York office provides a dynamic and collaborative work environment that fosters creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-person interview with the hiring manager and other team members
• Final interview with the department head or director

Key Assessment Areas:

• Technical skills in Google Ads Manager and other relevant platforms
• Analytical skills and ability to interpret data
• Communication and collaboration skills
• Problem-solving skills and ability to work under pressure

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Be prepared to discuss specific campaign examples and how you optimized them
• Demonstrate your understanding of Hearst's portfolio of brands and how you can contribute to their success

ATS Keywords: Google Ads Manager, campaign management, digital advertising, client communication, reporting, data analysis, quality assurance, optimization

ASSUMPTION: Hearst's application process is designed to assess candidates' technical skills and cultural fit within the organization.

🛠️ Tools & Technologies

• Google Ads Manager
• Third-party ad servers (e.g., DoubleClick, AppNexus)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should have a strong working knowledge of Google Ads Manager and be comfortable learning new tools and platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Innovation
• Collaboration
• Diversity
• Inclusion

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have a strong attention to detail and a keen eye for quality?

ASSUMPTION: Candidates who are a strong cultural fit for Hearst will be collaborative, data-driven, and committed to delivering high-quality work.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously and meeting tight deadlines
• Working with a diverse range of clients, each with their own unique needs and goals
• Keeping up with the latest trends and best practices in digital advertising
• Adapting to changes in the media landscape and adjusting campaigns accordingly

ASSUMPTION: These challenges can be overcome with strong time management skills, effective communication, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Compared to other campaign manager roles, this position offers the opportunity to work with a diverse portfolio of high-profile brands
• Hearst's global presence provides opportunities for international travel and collaboration
• This role offers opportunities for career growth and development within the organization

ASSUMPTION: Candidates should consider the unique opportunities and challenges of this role compared to similar positions in the industry.

📝 Sample Projects

• Managing a high-profile campaign for a major brand launch
• Optimizing a campaign to improve click-through rate and conversion rate
• Collaborating with the creative team to develop custom rich media units

ASSUMPTION: These projects are designed to showcase the candidate's ability to manage complex campaigns and optimize them for success.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the team currently, and how can this role help address them?
• How does this role fit into the broader organization, and what opportunities are there for growth and development?
• What is the team's approach to collaboration and communication, and how does this role contribute to that dynamic?
• How does Hearst support the professional development and growth of its employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest in and commitment to the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare specific examples of campaigns you've managed and how you optimized them
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.