📌 Core Information
🔹 Job Title: Campaign Manager
🔹 Company: Service Corporation International
🔹 Location: Scottsdale, Arizona, United States
🔹 Job Type: Full-Time
🔹 Category: Sales
🔹 Date Posted: June 22, 2025
🔹 Experience Level: Mid-Senior level (6+ years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing campaign programs to increase market share and conversion rates
- Assessing market demographics and proposing appropriate campaigns
- Collaborating with internal and external resources to implement campaigns
- Tracking and reporting on Key Performance Indicators (KPIs) to assess campaign effectiveness
ASSUMPTION: This role requires a strong understanding of marketing strategies, campaign management, and sales support. The ideal candidate will have experience in various campaign types and be comfortable working with cross-functional teams.
📋 Key Responsibilities
✅ Develop Campaign Programs
- Assess market demographic and industry constraints to propose appropriate campaigns
- Develop proposals including target audience, budget, implementation timeline, program duration, KPIs, and internal or vendor resources
- Present proposals to local, sales, and market management for review, input, and approval
✅ Implement Campaigns
- Collaborate with internal and external resources to implement campaigns on time and within budget
- Develop power point and present campaign to internal sales associates and management teams
- Timely, forward campaign leads to sales management for further qualification and assessment
✅ Administration
- Maintain and publish KPIs on ongoing campaigns
- Develop and maintain a campaign playbook including project plan, KPIs, and lessons learned
- May observe sales team to identify areas to improve campaign execution
- Additional responsibilities as requested or assigned
ASSUMPTION: The role involves a mix of strategic planning, project management, and sales support. Strong communication, presentation, and analytical skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Funeral Sciences, or related discipline
Experience: At least six (6) years’ marketing or sales experience with progressively increasing responsibilities, and at least two (2) years’ marketing or campaign experience with a demonstrable record of achieving KPIs.
Required Skills:
- Proficient with MS Office, Word, Excel, and Power Point
- Understanding of market penetration, market demographics, campaign KPI analytics, and industry acumen
Preferred Skills:
- Experience in the deathcare industry
- Bilingual or multilingual skills
ASSUMPTION: While industry-specific experience is not required, it may be beneficial for candidates to have some understanding of the deathcare industry and its unique marketing challenges.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for mid-senior level marketing roles in Scottsdale, Arizona)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for campaign events and deadlines
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Service Corporation International (SCI) operates in the deathcare industry, providing funeral, cemetery, and cremation services. The market is competitive and requires a unique understanding of customer needs and preferences.
Company Size: SCI is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: SCI was founded in 1962 and has since grown to become the leading provider of deathcare services in North America.
Company Description:
- SCI offers a wide range of products and services, including funeral services, cemetery spaces, cremation services, and related merchandise
- The company operates under the Dignity Memorial brand, which is known for its commitment to quality, value, caring service, and exceptional customer satisfaction
- SCI is headquartered in Houston, Texas, with locations across the United States, Canada, and Puerto Rico
Company Specialties:
- Funeral services
- Cemetery and cremation services
- Pre-planning and insurance services
Company Website: http://www.sci-corp.com
ASSUMPTION: Working for a large corporation like SCI offers opportunities for career advancement and professional development. However, the company's size may also result in a more structured and hierarchical work environment.
📊 Role Analysis
Career Level: Mid-Senior level (6+ years of experience)
Reporting Structure: The Campaign Manager will report directly to the local, sales, or market management team and collaborate with internal and external resources.
Work Arrangement: This role is on-site, with limited local and multiple location travel required. Some flexibility in working hours may be available for campaign events and deadlines.
Growth Opportunities:
- Advancement to senior marketing or management roles within SCI
- Expansion into related fields, such as sales or business development
- Potential relocation to other SCI locations across the United States, Canada, or Puerto Rico
ASSUMPTION: The Campaign Manager role offers opportunities for career growth and development within SCI. However, the specific growth opportunities available may depend on the candidate's performance, the company's needs, and market conditions.
🌍 Location & Work Environment
Office Type: Corporate office environment with a mix of collaborative and independent workspaces
Office Location(s): 525 North Hayden Road, Scottsdale, AZ - OH B.U. Phoenix
Geographic Context:
- Scottsdale is a city in Arizona with a population of approximately 250,000 people
- The city is known for its upscale shopping, dining, and golf courses, as well as its proximity to the McDowell Sonoran Preserve
- Scottsdale has a hot desert climate, with mild winters and very hot summers
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for campaign events and deadlines
ASSUMPTION: Working in Scottsdale, Arizona, offers a mix of urban and outdoor living, with ample opportunities for recreation and leisure activities. However, the hot desert climate may be a consideration for some candidates.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the local, sales, or market management team
- Final interview with the director of marketing or another senior leader
Key Assessment Areas:
- Marketing and campaign management skills
- Presentation and communication skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with SCI's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and campaign management experience and achievements
- Prepare examples of successful campaigns you've managed and the KPIs you've tracked
- Research SCI and the deathcare industry to demonstrate your understanding of the market and its unique challenges
ATS Keywords: Campaign Management, Market Analysis, KPI Tracking, Project Management, Budgeting, Collaboration, Presentation Skills, Marketing Strategy, Branding, Regulatory Compliance, Sales Support, Resource Management, Communication, Problem Solving, Analytical Skills, Time Management
ASSUMPTION: The application process for this role may involve multiple interviews and assessments, allowing candidates to demonstrate their skills and fit for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, Power Point)
- Campaign management software (e.g., HubSpot, Marketo, or similar)
- Data analysis tools (e.g., Google Analytics, Tableau, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's needs. However, proficiency with Microsoft Office Suite and campaign management software is essential.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Integrity
- Respect
- Excellence
- Accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving KPIs
- Adaptable and able to work in a dynamic environment
Self-Assessment Questions:
- Do you have experience working in a collaborative, team-oriented environment?
- Are you results-driven and focused on achieving KPIs?
- Are you adaptable and able to work in a dynamic environment?
ASSUMPTION: Working for SCI requires a strong commitment to the company's values and a willingness to collaborate with cross-functional teams to achieve results.
⚠️ Potential Challenges
- The deathcare industry can be emotionally challenging, requiring candidates to be comfortable discussing end-of-life topics with families and communities
- The role may require working non-standard hours for campaign events and deadlines
- The company's size may result in a more structured and hierarchical work environment, with less flexibility for independent decision-making
- The hot desert climate of Scottsdale, Arizona, may be a consideration for some candidates
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for career growth and development within SCI. However, candidates should be aware of the unique demands of the deathcare industry and the company's size.
📈 Similar Roles Comparison
- Unlike other marketing roles, the Campaign Manager position at SCI focuses specifically on the deathcare industry and its unique marketing challenges
- While the role requires a strong understanding of marketing strategies and campaign management, it also demands a unique sensitivity to the emotional needs of families and communities
- Career paths for this role may include advancement to senior marketing or management positions within SCI, expansion into related fields, or potential relocation to other SCI locations
ASSUMPTION: The Campaign Manager role at SCI offers unique opportunities and challenges compared to similar marketing roles in other industries. Candidates should be aware of the specific demands and rewards of working in the deathcare industry.
📝 Sample Projects
- Developing and executing a targeted direct mail campaign to increase market share for a specific funeral home location
- Managing a grassroots event to raise awareness of pre-planning services and generate leads for the sales team
- Analyzing campaign KPIs to identify trends and make data-driven recommendations for future campaigns
ASSUMPTION: The specific projects required for this role may vary depending on the candidate's experience and the company's needs. However, successful candidates will have experience developing and executing marketing campaigns and tracking their effectiveness through KPIs.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign lifecycle and how this role fits into the broader marketing strategy for SCI?
- How does the local, sales, and market management team support the Campaign Manager in their role?
- What opportunities are there for professional development and career growth within SCI?
- How does SCI support work-life balance for its employees?
- Can you provide an example of a successful campaign managed by a previous Campaign Manager and the KPIs they tracked?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's needs and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and campaign management experience and achievements
- Prepare examples of successful campaigns you've managed and the KPIs you've tracked
- Research SCI and the deathcare industry to demonstrate your understanding of the market and its unique challenges
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
