Campaign Manager (Based in Malaysia)

📌 Core Information

🔹 Job Title: Campaign Manager (Based in Malaysia)

🔹 Company: Welovesupermom Pte Ltd

🔹 Location: Federal Territory of Kuala Lumpur, Malaysia

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Yes, based in Malaysia

🚀 Job Overview

Key aspects of this role include:

• Strategizing and creating multi-channel marketing plans for B2C user acquisition and lead generation campaigns.
• Overseeing a team to ensure campaign quality and performance while managing client relationships.
• Utilizing various marketing channels and tools to deliver campaigns within budget and on time.
• Analyzing campaign performance and making data-driven optimizations.

ASSUMPTION: This role requires a balance of strategic thinking, project management, and data analysis skills. The ideal candidate will have experience in user acquisition marketing and be comfortable working with multiple stakeholders.

📋 Key Responsibilities

✅ Campaign Strategy & Planning: Develop and implement multi-channel marketing strategies to achieve user acquisition and lead generation targets.

✅ Team Management: Lead and manage a team of specialists to deliver campaigns, ensuring quality and performance standards are met.

✅ Budget & Timeline Management: Forecast and manage campaign budgets and timelines, ensuring campaigns are delivered on time and within budget.

✅ Performance Monitoring & Optimization: Continuously monitor campaign performance, analyze data, and make optimizations to improve results.

✅ Client Relationship Management: Build and maintain positive relationships with clients, facilitating renewals and new business opportunities.

✅ Cross-selling & Upselling: Identify opportunities to cross-sell and upsell to existing clients to maximize margins.

✅ Long-term Strategy Development: Develop long-term strategies for user acquisition while managing short-term fulfillment.

ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and team leadership. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Minimum 4 years of experience in user acquisition marketing, either with B2C brands or with agencies. Prior experience with beauty treatment industry and/or mom & baby FMCG is a plus.

Required Skills:

• Proven experience in managing successful B2C demand generation programs.
• Excellent time management and project management skills.
• Agile problem-solving skills and ability to handle multiple campaigns simultaneously.
• Good interpersonal skills to deal with different types of clients, internal colleagues, and stakeholders.
• Meticulous and detail-oriented.
• Proficient in written and spoken English.

Preferred Skills:

• Experience with beauty treatment industry and/or mom & baby FMCG.
• Fluency in Malay or other local languages.

ASSUMPTION: Candidates with experience in the beauty treatment industry or mom & baby FMCG may have a competitive advantage. Fluency in local languages can also be beneficial for better communication with the target audience.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level marketing role in Malaysia, the estimated salary range is MYR 8,000 - 12,000 per month (USD 1,800 - 2,700).

Benefits:

• Flexible work arrangements.
• Opportunities for professional growth and development.
• Health insurance and other benefits (details to be confirmed).

Working Hours: Full-time, remote work with flexible hours. Core working hours are 10:00 AM - 6:00 PM MYT.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may vary and are subject to confirmation.

📌 Applicant Insights

🔍 Company Context

Industry: Supermom Business is an AI-driven data powerhouse that connects mission-centric brands to parents in Southeast Asia, helping them win minds and market shares with extraordinary speed.

Company Size: Welovesupermom Pte Ltd has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Supermom Business was founded in 2015, with a mission to enable parents and families to live better and smarter in Southeast Asia.

Company Description:

• Supermom Business offers solutions that help brands and businesses achieve various business objectives by connecting them with millions of parents.
• The company uses AI-driven data and insights to influence parents' decisions, activate experience and talkability, become a priority in parents' purchase journey, and establish brands as experts within the wider industry.
• Supermom Business operates in Singapore, Indonesia, Vietnam, Malaysia, and other Southeast Asian countries.

Company Specialties:

• WOM Marketing
• Crowd Influencing
• Demand Generation
• Insights Survey
• Consumer Survey
• KOL/KOM Marketing
• Expert Content
• Influencer Marketing
• User-Generated Marketing
• Event Marketing
• Experiential Marketing
• Community Marketing
• Social Commerce
• E-Commerce Marketing
• Digital Commerce Marketing
• Social Listening
• Social Media Marketing
• AI Generated Tool
• Consumer Insights
• and Social Listening

Company Website: supermombusiness.com

ASSUMPTION: Supermom Business is a fast-growing company with a strong focus on innovation and data-driven marketing. Working here offers opportunities to be part of an exciting growth story and make a significant impact on the company's success.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience).

Reporting Structure: The Campaign Manager will report directly to the Regional Marketing Director and oversee a team of specialists.

Work Arrangement: This role is remote, with a requirement to be based in Malaysia. Flexible work arrangements are available.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Campaign Manager to take on more responsibilities or move into a leadership role.
• The ideal candidate will have the chance to work on diverse campaigns and learn from experienced colleagues.
• Supermom Business offers opportunities for professional development and growth.

ASSUMPTION: The Campaign Manager role offers a unique opportunity to grow both personally and professionally, as the company continues to expand and take on new challenges.

🌍 Location & Work Environment

Office Type: Remote work with occasional meetings in Kuala Lumpur, Malaysia.

Office Location(s): 108 Pasir Panjang Road, #05-01, Singapore, 118535, SG and Menara Sentraya 17A-1, Jl. Iskandarsyah Raya No.1A RW.1, Melawai, Kec. Kby. Baru, Kota Jakarta Selatan, Daerah Khusus Ibukota, Jarkarta, Jarkarta 12160, ID

Geographic Context:

• Malaysia is a multicultural country with a growing economy, offering a diverse range of consumer markets.
• The Federal Territory of Kuala Lumpur is the capital of Malaysia and a major commercial hub, providing ample opportunities for networking and professional growth.
• The cost of living in Kuala Lumpur is generally lower than in Singapore, offering a more affordable lifestyle.

Work Schedule: Full-time, remote work with flexible hours. Core working hours are 10:00 AM - 6:00 PM MYT.

ASSUMPTION: Working remotely in Malaysia offers a unique blend of cultural diversity, affordability, and professional opportunities, making it an attractive location for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application review (1 week).
• Phone or video screening (1-2 weeks).
• In-depth interview with the Regional Marketing Director (1-2 weeks).
• Final interview with the CEO or another senior leader (1 week).
• Job offer and onboarding (1 week).

Key Assessment Areas:

• Marketing strategy and planning.
• Campaign management and execution.
• Data analysis and interpretation.
• Client relationship management.
• Problem-solving and adaptability.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in user acquisition marketing and B2C demand generation.
• Be prepared to discuss your experience with specific marketing channels and tools.
• Showcase your ability to analyze data and make data-driven decisions.
• Demonstrate your understanding of the beauty treatment industry and/or mom & baby FMCG.

ATS Keywords: User Acquisition Marketing, B2C Demand Generation, Campaign Management, Digital Marketing, Performance Optimization, Client Relationship Management, Project Management, Time Management, Interpersonal Skills, Detail-Oriented, Data Analysis, Creative Experimentation, Budget Forecasting, Community Activation, Lead Generation, Agility in Problem Solving

ASSUMPTION: The interview process at Supermom Business is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit. Successful candidates will be able to demonstrate their ability to manage campaigns, analyze data, and build strong client relationships.

🛠️ Tools & Technologies

• Google Analytics
• Facebook Ads Manager
• Google Ads
• LinkedIn Ads
• CRM software (e.g., HubSpot, Salesforce)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Excel, Google Sheets)

ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making.
• Continuous learning and improvement.
• Collaboration and teamwork.
• Customer-centricity.
• Integrity and transparency.

Work Style:

• Agile and adaptable.
• Results-oriented and proactive.
• Strong communication and interpersonal skills.
• Ability to work independently and in a team environment.
• Comfortable with a fast-paced, dynamic work environment.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with multiple stakeholders and managing client relationships?
• Do you have a strong data-driven mindset and enjoy analyzing data to make informed decisions?
• Are you able to work independently and manage your time effectively?
• Do you have a collaborative work style and enjoy working in a team environment?

ASSUMPTION: Supermom Business values candidates who are data-driven, collaborative, and adaptable. Successful candidates will be able to demonstrate their fit with the company's values and work style.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple campaigns simultaneously.
• Candidates may face competition from other experienced marketing professionals in the region.
• The role may require occasional travel to meet with clients or attend industry events.
• The company is growing rapidly, which may present unique challenges and opportunities.

ASSUMPTION: The Campaign Manager role presents exciting challenges and opportunities for growth. Successful candidates will be able to thrive in a dynamic, fast-paced environment and adapt to changing priorities.

📈 Similar Roles Comparison

• Compared to other marketing roles, the Campaign Manager role places a strong emphasis on data-driven decision making and campaign management.
• In the beauty treatment industry and/or mom & baby FMCG, the Campaign Manager role may require a deeper understanding of the target audience and their preferences.
• Career progression in this role may lead to opportunities in marketing leadership, strategic planning, or account management.

ASSUMPTION: The Campaign Manager role offers a unique blend of strategic planning, campaign management, and data analysis, setting it apart from other marketing roles in the industry.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to acquire new users for a beauty treatment clinic.
• Analyzing campaign performance data to identify trends and make data-driven optimizations.
• Managing a team of specialists to deliver campaigns on time and within budget.
• Building and maintaining positive relationships with clients to facilitate renewals and new business opportunities.

ASSUMPTION: The Campaign Manager role offers a diverse range of projects, from strategic planning and execution to data analysis and client relationship management.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into those plans?
• How does the company support the professional development of its employees?
• Can you provide examples of successful campaigns that the company has executed in the past?
• How does the company approach cross-selling and upselling to existing clients?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and the company, and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience in user acquisition marketing and B2C demand generation.
• Prepare for the interview by researching the company and practicing your responses to common marketing interview questions.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.