📌 Core Information
🔹 Job Title: Campaign Manager
🔹 Company: ActiveFence
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Executing and optimizing demand generation campaigns across multiple paid channels
- Collaborating with cross-functional teams to deliver assets and coordinate campaign timelines
- Monitoring campaign performance and ensuring smooth operation
- Analyzing performance data and surfacing insights or optimizations
ASSUMPTION: This role requires a high level of organization, attention to detail, and data-driven decision making. The ideal candidate will be comfortable working independently and collaborating with various teams.
📋 Key Responsibilities
✅ Execute paid media campaigns across LinkedIn, Google Ads, Reddit, and other channels following established strategy and guidelines
✅ Collaborate with internal stakeholders to deliver assets, coordinate timing, and launch campaigns
✅ Monitor campaign performance, ensuring everything is running smoothly (tracking links, targeting, budgets, etc.)
✅ Prepare weekly reports on campaign performance and surface insights or optimizations
✅ Stay on top of campaign deadlines and work proactively to resolve blockers or inconsistencies
✅ Help maintain best practices and documentation for campaign operations
ASSUMPTION: The Campaign Manager will be expected to manage multiple campaigns simultaneously and prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-3 years of experience in B2B demand generation, growth marketing, or campaign execution
Required Skills:
- Hands-on experience with paid platforms like LinkedIn Campaign Manager, Google Ads, and/or Reddit Ads
- Highly organized and detail-oriented, with strong project management skills
- Data-driven mindset with comfort analyzing performance data and tracking KPIs
- Proactive and accountable, with the ability to lead without authority and keep projects moving across cross-functional teams
- Strong communication skills and the ability to collaborate with multiple internal and external stakeholders
- Experience using tools like HubSpot, Salesforce, and Google Sheets/Excel
Preferred Skills:
- Experience in companies offering services to generative AI
- Familiarity with SEO and organic growth principles
ASSUMPTION: Candidates with experience in the tech industry or working with AI-related companies may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (based on industry standards for a Campaign Manager role with 2-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Trust & Safety solutions for online platforms
Company Size: 201-500 employees (Mid-size company with a growing team)
Founded: 2018 (Relatively new company with a strong focus on innovation and growth)
Company Description:
- ActiveFence is the leading tool stack for Trust & Safety teams, worldwide
- Protects users from online harms, unwanted content, and malicious behavior, including child safety, disinformation, fraud, hate speech, terror, nudity, and more
- Uses cutting-edge AI and a team of world-class subject-matter experts to continuously collect, analyze, and contextualize data
Company Specialties:
- Trust & Safety solutions
- AI-driven harmful content detection
- Moderation platform
Company Website: https://www.activefence.com/
ASSUMPTION: ActiveFence is a fast-growing company with a strong focus on innovation and protecting users from online harms. This role offers the opportunity to work in a dynamic and impactful environment.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Campaign Manager will report directly to the Director of Growth Marketing and collaborate with various internal teams, including content, design, product marketing, and sales
Work Arrangement: Remote work with flexible hours, allowing for a healthy work-life balance
Growth Opportunities:
- Potential to grow into a senior role as the company expands
- Opportunities to learn and develop skills in AI and online safety
- Chance to work on high-impact campaigns and make a significant difference in protecting users online
ASSUMPTION: This role offers strong growth potential as the company continues to expand and take on new challenges in the online safety space.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from home or a co-working space)
Office Location(s): United States (with flexibility to work from anywhere in the country)
Geographic Context:
- The United States has a diverse and dynamic job market, with many opportunities for growth and development
- Remote work offers flexibility and the ability to work from anywhere, allowing for a better work-life balance
- The tech industry in the United States is thriving, with many innovative companies and cutting-edge technologies
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to work from anywhere in the United States.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- Take-home assignment or case study
- Final interview with the team
Key Assessment Areas:
- Campaign management skills and experience
- Data analysis and interpretation
- Communication and collaboration skills
- Problem-solving and project management abilities
Application Tips:
- Highlight your experience with paid media platforms and campaign management
- Include specific examples of how you've analyzed campaign performance data and made data-driven decisions
- Demonstrate your strong communication and collaboration skills in your resume and cover letter
- Prepare for behavioral interview questions that focus on your problem-solving and project management abilities
ATS Keywords: Campaign Management, B2B Demand Generation, Growth Marketing, Project Management, Data Analysis, Performance Tracking, Communication, Collaboration, Google Ads, LinkedIn Campaign Manager, Reddit Ads, HubSpot, Salesforce, Google Sheets, Excel
ASSUMPTION: The application process for this role will focus on assessing the candidate's campaign management skills, data analysis abilities, and communication and collaboration skills.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Google Sheets
- Excel
- Paid media platforms (LinkedIn Campaign Manager, Google Ads, Reddit Ads)
ASSUMPTION: The Campaign Manager will be expected to have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Protecting users and promoting online safety
- Innovation and continuous learning
- Collaboration and teamwork
Work Style:
- Data-driven and analytical
- Proactive and accountable
- Strong communication and collaboration skills
Self-Assessment Questions:
- How do you stay organized and manage multiple campaigns simultaneously?
- Can you provide an example of a time when you analyzed campaign performance data and made a data-driven decision to improve results?
- How do you effectively collaborate with cross-functional teams to deliver assets and coordinate campaign timelines?
ASSUMPTION: The ideal candidate for this role will be highly organized, data-driven, and a strong communicator, with a passion for protecting users from online harms and a commitment to continuous learning and innovation.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and prioritizing tasks effectively
- Keeping up with the fast-paced and ever-changing online safety landscape
- Collaborating with various internal teams and external vendors to ensure smooth campaign operation
- Adapting to new tools and technologies as the company grows and evolves
ASSUMPTION: The Campaign Manager will need to be proactive, adaptable, and a strong communicator to overcome these potential challenges and succeed in this role.
📈 Similar Roles Comparison
- Unlike other demand generation roles, this position focuses specifically on paid media campaigns and does not include organic growth or SEO strategies
- This role requires a strong focus on data analysis and performance tracking, making it well-suited for candidates with a background in data-driven marketing or analytics
- As a mid-level role, this position offers opportunities for growth and development, with the potential to take on more senior responsibilities as the company expands
ASSUMPTION: This role is unique in its focus on paid media campaigns and data-driven decision making, making it an attractive opportunity for candidates with relevant experience and a passion for online safety.
📝 Sample Projects
- Managing a multi-channel paid media campaign to drive brand awareness and generate leads for a new product launch
- Analyzing campaign performance data to identify trends and optimize targeting and bidding strategies
- Collaborating with cross-functional teams to deliver assets and coordinate campaign timelines, ensuring smooth operation and maximum impact
ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and key tasks of the Campaign Manager role, highlighting the importance of data-driven decision making, strong communication, and effective project management.
❓ Key Questions to Ask During Interview
- How does ActiveFence approach protecting users from online harms, and how does this role contribute to that mission?
- Can you describe the team structure and how this role will collaborate with other departments?
- What are the most significant challenges facing the online safety landscape, and how does ActiveFence address them?
- How does ActiveFence support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These interview questions are designed to provide insight into the company's mission, culture, and approach to employee growth and development, as well as the specific responsibilities and challenges of the Campaign Manager role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through ActiveFence's careers page
- Tailor your resume and cover letter to highlight your campaign management experience and data-driven decision-making skills
- Prepare for interview questions that focus on your problem-solving and project management abilities, as well as your alignment with ActiveFence's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
