📌 Core Information
🔹 Job Title: Campaign Manager - CVS Media Exchange (CMX)
🔹 Company: CVS Health
🔹 Location: Multiple locations (Boston, MA; Chicago, IL; Woonsocket, RI; Blue Bell, PA; Wellesley, MA; New York, NY)
🔹 Job Type: Full-time
🔹 Category: Media & Advertising
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (Hybrid or Remote work arrangements may be considered)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing CMX campaigns across various channels
- Collaborating with cross-functional teams to ensure campaign KPIs and goals are met
- Troubleshooting campaign performance issues and managing campaign delivery
- Participating in testing initiatives for new ad products and feature enhancements
- Thriving in a fast-paced, start-up environment with an entrepreneurial spirit
ASSUMPTION: This role requires a high level of autonomy and initiative, with a strong focus on process-driven, client-focused, and detail-oriented work.
📋 Key Responsibilities
✅ Manage key CMX campaigns, ensuring goals are met by managing campaign pacing, performance, and margin through continuous optimization
✅ Participate in weekly pod status meetings with sales, account management, media planning, and analytics teams
✅ Surface overarching learnings to strengthen and enhance the streaming playbook
✅ Collaborate with client solutions and analytics teams to deliver on key client needs
✅ Troubleshoot campaign performance issues with Google Ad Manager, demand-side platforms (DSPs), and social platforms
✅ Manage issues related to campaign troubleshooting, campaign delivery, and campaign performance
✅ Participate in testing initiatives for new ad products and feature enhancements
ASSUMPTION: This role requires a strong understanding of ad ops and media buying processes, with a focus on buy-side expertise and proficiency in major DSPs and social platforms.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent (HS Diploma + 4 years of relevant experience) required
Experience: 5+ years of ad ops and media experience, with a strong track record of successful campaign management
Required Skills:
- Proficient with Microsoft Office Suite (Outlook, PowerPoint, Excel)
- Proficient with major DSPs and social platforms
- Strong problem-solving and troubleshooting abilities
- Effective time management skills – ability to prioritize and meet deadlines
- Detail-oriented with critical thinking, analytical, and problem-solving skills
Preferred Skills:
- Retail media experience
- Experience with The Trade Desk
- Ability to thrive in a fast-paced environment
ASSUMPTION: Candidates with experience in retail media and familiarity with The Trade Desk will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $66,330.00 - $159,120.00 per year (This range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography, and other relevant factors.)
Benefits:
- Affordable medical plan options
- 401(k) plan (including matching company contributions)
- Employee stock purchase plan
- No-cost programs for all colleagues, including wellness screenings, tobacco cessation, and weight management programs
- Confidential counseling and financial coaching
- Paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, and retiree medical access
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: CVS Health is a leading health solutions company, delivering care like no one else can. They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues.
Company Size: CVS Health has 10,001+ employees, providing a large and diverse work environment with ample opportunities for career growth and development.
Founded: CVS Health was founded in 1963 and has since grown to become a Fortune 500 company, operating in 50 states, Puerto Rico, and the District of Columbia.
Company Description:
- CVS Health is the leading health solutions company, delivering care like no one else can.
- They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues.
- CVS Health helps people navigate the health care system and their personal health care by improving access, lowering costs, and being a trusted partner for every meaningful moment of health.
Company Specialties:
- Retail
- Pharmacy Benefits Management
- Health Insurance
- Health Care
- Pharmacy
- Retail
- Care Management
- and Primary Care
Company Website: CVSHealth.com
ASSUMPTION: CVS Health's extensive reach and comprehensive range of services make it an attractive employer for those seeking a dynamic and impactful work environment.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of proven experience and the ability to grow and develop within the organization.
Reporting Structure: The Campaign Manager reports directly to the Senior Manager, Campaign Performance and Optimization.
Work Arrangement: This role is primarily on-site, with the possibility of hybrid or remote work arrangements depending on the candidate's location and the company's policies.
Growth Opportunities:
- Progression to a Senior Campaign Manager or similar role
- Expansion into other areas of the business, such as account management or strategy
- Development of leadership skills and potential management opportunities
ASSUMPTION: CVS Health's large and diverse organization provides ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: CVS Health's offices are typically corporate environments, with a mix of open-plan and private workspaces.
Office Location(s): Boston, MA; Chicago, IL; Woonsocket, RI; Blue Bell, PA; Wellesley, MA; New York, NY
Geographic Context:
- Boston, MA: A major city with a thriving tech industry and a high cost of living
- Chicago, IL: A major city with a diverse economy and a lower cost of living compared to Boston
- Woonsocket, RI: A smaller city with a lower cost of living and a close-knit community
- Blue Bell, PA: A suburb of Philadelphia with a mix of urban and rural characteristics
- Wellesley, MA: A suburb of Boston with a high quality of life and a higher cost of living
- New York, NY: A major global city with a fast-paced work environment and a high cost of living
Work Schedule: The work schedule for this role is typically Monday through Friday, with the possibility of flexible hours or remote work depending on the specific arrangement.
ASSUMPTION: CVS Health's multiple office locations provide candidates with the opportunity to choose a work environment that best suits their personal and professional needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring team
- Final round interview with senior leadership
- Background check and onboarding
Key Assessment Areas:
- Technical skills and knowledge of ad ops and media buying processes
- Problem-solving and troubleshooting abilities
- Communication and collaboration skills
- Adaptability and ability to thrive in a fast-paced environment
- Alignment with CVS Health's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and adaptability
- Research CVS Health's company culture and values to demonstrate your fit within the organization
- Be prepared to discuss your experience with major DSPs and social platforms, as well as your familiarity with The Trade Desk
ATS Keywords: Ad ops, media experience, campaign management, DSPs, social platforms, Microsoft Office Suite, retail media experience, problem-solving, analytical skills, time management, detail-oriented, critical thinking, entrepreneurial spirit
ASSUMPTION: CVS Health's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Ad Manager
- Major demand-side platforms (DSPs) such as The Trade Desk, Google Display & Video 360, and AppNexus
- Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn
- Microsoft Office Suite (Outlook, PowerPoint, Excel)
- Project management and collaboration tools such as Asana, Trello, or JIRA
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to discuss their experience with each platform during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Collaboration
- Innovation
- Performance
- Diversity
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
- Customer-focused and results-driven
Self-Assessment Questions:
- How do you stay organized and manage your time in a fast-paced environment?
- Can you provide an example of a time when you had to troubleshoot a complex problem, and how did you approach it?
- How do you prioritize and manage multiple projects or tasks simultaneously?
- How do you handle feedback or criticism, and how do you use it to improve your performance?
- How do you ensure that you are delivering on client expectations and meeting their needs?
ASSUMPTION: CVS Health values candidates who are aligned with their company values and work style, and who can demonstrate their fit within the organization through their responses to these self-assessment questions.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong time management and prioritization skills
- Working in a fast-paced environment with tight deadlines and high expectations
- Collaborating with various teams and stakeholders, requiring strong communication and interpersonal skills
- Adapting to changes in the media landscape and staying up-to-date with industry trends
- Managing performance issues and delivering results in a high-pressure environment
ASSUMPTION: These challenges require a proactive and solutions-oriented approach, and candidates should be prepared to discuss their strategies for overcoming these obstacles in the interview process.
📈 Similar Roles Comparison
- Campaign Manager vs. Media Planner: Campaign Managers typically have more responsibility for campaign performance and optimization, while Media Planners focus more on strategy and planning
- Retail Media vs. Agency Media: Retail media roles focus on driving sales and brand awareness within a specific retail environment, while agency media roles work with multiple clients across various industries
- Career Path: Campaign Managers can progress to Senior Campaign Manager, Account Manager, or move into strategy, analytics, or management roles
ASSUMPTION: Understanding the differences between similar roles and the potential career paths within the industry can help candidates make informed decisions about their career development and growth opportunities.
📝 Sample Projects
- Managing a large-scale CMX campaign for a major retail client, optimizing performance, and delivering on KPIs
- Collaborating with the analytics team to develop a comprehensive reporting dashboard for CMX campaign performance
- Participating in a testing initiative for a new ad product, providing feedback and recommendations for improvement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for growth and development within this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall campaign management structure, and what opportunities are there for growth and development?
- What are the biggest challenges facing the campaign management team, and how can this role contribute to addressing them?
- How does CVS Health support the professional development and growth of its employees?
- What are the most important qualities and skills for success in this role, and how does the company measure performance and success?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and adaptability
- Research CVS Health's company culture and values to demonstrate your fit within the organization
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
