Campaign Manager

📌 Core Information

🔹 Job Title: Campaign Manager

🔹 Company: Post | PostFinance | PostAuto

🔹 Location: Budapest, Hungary

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing campaigns to drive awareness, lead generation, engagement, and conversions.
• Collaborating cross-functionally with Marketing, Product, and Sales teams to align plans and priorities.
• Analyzing campaign performance and using data to optimize strategies and improve results.
• Identifying new market opportunities and trends for customer acquisition and retention.
• Managing stakeholder relationships and ensuring smooth campaign execution.

ASSUMPTION: This role requires a balance of strategic thinking, data-driven decision making, and strong communication skills. The ideal candidate will have experience in both product-led growth (PLG) and sales-led growth (SLG) approaches.

📋 Key Responsibilities

✅ Campaign Planning & Execution: Develop and execute integrated marketing campaigns with clear objectives, audience segmentation, timelines, channels, and deliverables. Oversee the full campaign process, maintain a live campaigns calendar, and coordinate with stakeholders.

✅ Market Analysis and Opportunity Identification: Work with the Product Marketing team to identify new opportunities, trends, and growth areas for both new customer acquisition and retention of existing customers. Use data and analytics to assess campaign effectiveness and adjust strategies.

✅ Campaign Performance & Reporting: Monitor campaign performance, engagement across channels, and ROI. Proactively report on changes and performance indicators. Collaborate with the Marketing Analyst to analyze KPIs, create actionable campaign reports, and provide recommendations for improvements.

✅ Stakeholder Management: Work cross-functionally with Marketing, Product, and Sales teams to align plans and priorities. Regularly communicate campaign status, progress, and results with stakeholders. Manage feedback, requests, and iterations efficiently across teams to ensure smooth campaign execution.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3+ years of international experience in campaign management, ideally with exposure to both PLG and SLG approaches.

Required Skills:

• Proven track record of creating meaningful growth in B2B software markets.
• Strong understanding of integrated marketing strategies.
• Excellent organizational and project management skills.
• Proficient in data analysis and reporting tools (e.g., PowerBI, HotJar, Google Analytics).
• Strong ability to collaborate effectively with cross-functional teams and stakeholders.
• Proactive, innovative, and results-driven, with a strong sense of ownership over outcomes and a forward-thinking approach to overcoming challenges.

Preferred Skills:

• Experience with marketing automation tools (e.g., HubSpot, Marketo).
• Fluency in multiple languages.

ASSUMPTION: Candidates with experience in the financial services industry may have an advantage, but relevant experience in other industries will also be considered.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Estimated based on market research and company size)

Benefits:

• Cafeteria-system
• Annual bonus
• Private health insurance plan
• Gym subsidies
• Free mobile subscription
• Learning and self-development opportunities
• Flexible working hours & hybrid working conditions
• Paid parental leave
• In-office snacks & beverages
• Team building days

Working Hours: Full-time (40 hours/week), with flexible hours and hybrid working conditions.

ASSUMPTION: The salary range is estimated based on market research and the company's size. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. PostFinance is one of Switzerland’s leading retail financial institutions, offering a wide range of financial services and products.

Company Size: 1,001-5,000 employees. As a mid-sized company, PostFinance offers a structured environment with opportunities for growth and collaboration.

Founded: PostFinance was founded in 1868 as a postal savings bank and has since evolved into a modern financial services provider.

Company Description:

• PostFinance is a diversified, innovation-driven financial service provider, focusing on fresh solutions and smart money-related innovations.
• The company aims to drive the digitization of the Swiss financial sector forward and offers customers a wide range of financial services and products.
• PostFinance operates with a unique culture that encourages a pioneering spirit and agile working environment.

Company Specialties:

• Retail banking
• Savings and investments
• Loans and financing
• Payment services
• Insurance

Company Website: http://www.postfinance.ch

ASSUMPTION: PostFinance is a well-established financial institution with a strong focus on innovation and digital transformation. The company offers a diverse range of financial services and products, providing ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior. This role is suitable for experienced marketing professionals looking to apply their skills in a dynamic and growing organization.

Reporting Structure: The Campaign Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Product Marketing, Demand Generation, Customer Engagement, and Sales.

Work Arrangement: Hybrid. The role requires a combination of on-site and remote work, with a focus on collaboration and communication with team members and stakeholders.

Growth Opportunities:

• Progression to a senior or management role within the marketing department.
• Expansion into other areas of the business, such as product management or business development.
• Opportunities to work on international projects and gain exposure to global markets.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the organization.

🌍 Location & Work Environment

Office Type: Hybrid. The role requires a combination of on-site and remote work, with a focus on collaboration and communication with team members and stakeholders.

Office Location(s): Budapest, Hungary. The company's headquarters are located in Bern, Switzerland, but this role is based in Budapest.

Geographic Context:

• Budapest is the capital and largest city of Hungary, with a population of approximately 1.75 million people.
• The city is known for its rich history, cultural attractions, and vibrant nightlife.
• Budapest offers a high quality of life, with affordable housing, excellent public transportation, and a wide range of recreational activities.

Work Schedule: Full-time (40 hours/week), with flexible hours and hybrid working conditions.

ASSUMPTION: Budapest offers a dynamic and multicultural environment, with a high quality of life and affordable cost of living. The hybrid work arrangement provides a balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call interview with the HR department.
• In-depth interview with the hiring manager and relevant team members.
• Final interview with the Head of Marketing or another senior leader.

Key Assessment Areas:

• Campaign management skills and experience.
• Data analysis and reporting abilities.
• Collaboration and communication skills.
• Problem-solving and strategic thinking.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful campaigns you've managed, focusing on results and impact.
• Research PostFinance and the financial services industry to demonstrate your understanding of the business and market trends.

ATS Keywords: Campaign Management, Integrated Marketing Strategies, Data Analysis, Project Management, Stakeholder Management, B2B Software, Lead Generation, Customer Retention, Market Analysis, Collaboration, Performance Monitoring, Reporting, Growth Opportunities, Engagement, Optimization, Communication

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their relevant experience and skills throughout the interview process.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Data analysis and reporting tools (e.g., PowerBI, HotJar, Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience and expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Agility
• Responsibility

Work Style:

• Results-driven
• Data-informed
• Collaborative
• Adaptable
• Innovative

Self-Assessment Questions:

• How do you align with PostFinance's customer-centric approach to marketing?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to execute a marketing campaign?
• How do you approach data analysis and using insights to inform your marketing strategies?

ASSUMPTION: Candidates should assess their fit with PostFinance's company values and work style, as well as their ability to thrive in a collaborative and data-driven environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and attention to detail.
• Adapting to a hybrid work environment, balancing on-site collaboration and remote work.
• Working in a dynamic and evolving industry, requiring continuous learning and adaptation.
• Competing with other experienced marketing professionals for this role.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on both product-led growth (PLG) and sales-led growth (SLG) approaches, requiring a unique skill set and mindset.
• In the financial services industry, marketing roles often require a strong understanding of regulatory requirements and compliance issues.
• Career progression in this role may involve moving into senior marketing management or related fields, such as product management or business development.

ASSUMPTION: Candidates should consider the unique aspects of this role and the financial services industry when evaluating their fit and career prospects.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive customer acquisition and retention in a specific geographic region.
• Analyzing campaign performance data to identify trends, optimize strategies, and improve results over time.
• Collaborating with cross-functional teams to launch a new product or service, including market research, positioning, and go-to-market planning.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, as well as the opportunity to work on diverse and impactful initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does PostFinance support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does PostFinance approach innovation and staying ahead of industry trends?
• What is the company's strategy for expanding its presence in the Hungarian market?

ASSUMPTION: These questions demonstrate a candidate's interest in the company, team, and role, as well as their strategic thinking and long-term vision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful campaigns you've managed, focusing on results and impact.
• Research PostFinance and the financial services industry to demonstrate your understanding of the business and market trends.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.