Campaign Manager, Digital

📌 Core Information

🔹 Job Title: Campaign Manager, Digital

🔹 Company: Intentsify LLC

🔹 Location: Boston, MA, United States

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Strategizing, implementing, optimizing, and delivering display advertising campaigns
• Managing and optimizing programmatic advertising campaigns to meet client expectations
• Collaborating with clients and internal teams to improve campaign performance
• Analyzing campaign data and applying findings to optimize campaigns
• Providing excellent customer service and problem-solving support to clients

ASSUMPTION: This role requires a strong understanding of programmatic advertising and excellent communication skills to work effectively with clients and internal teams.

📋 Key Responsibilities

✅ Plan and setup programmatic campaigns understanding and incorporating client expectations and KPIs

✅ Execute, manage, and optimize programmatic advertising campaigns while meeting or surpassing client, agency, and industry performance expectations

✅ Update and maintain tracking documents for accurate forecasting, campaign details, execution and reporting metrics.

✅ Collaborate as needed on creation of ad creatives and test creatives and landing pages to improve campaign performance

✅ Provide excellent customer service for internal and external customers including problem solving and escalations.

✅ Accountable for overall success of programmatic campaigns including understanding, setup, execution and on time completion.

✅ Continually expand knowledge of the programmatic industry and incorporate learnings into campaign execution and customer service excellence

✅ Execute Ad-hoc projects and analysis as needed

✅ Bring a positive, collaborative, team-oriented attitude to the team and your customers.

ASSUMPTION: This role involves a high level of multitasking and requires the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 3+ years of relevant campaign management experience, with 2-3 years in a programmatic-specific role and 1-2 years client-facing

Required Skills:

• Proven experience in Beeswax, Xandr/MSFT Invest, DoubleClick, DV360, or similar ad server
• Strong knowledge of programmatic advertising and standard methodologies
• Comfort in working with large data sets using tools to analyze campaign performance and apply findings to optimize campaigns
• Experience working with clients to ensure optimal campaign performance based on customer KPI expectations
• Outstanding organizational skills and ability to handle multiple projects simultaneously
• Excellent oral and written communication across multiple levels of management
• Demonstrated ability to manage details, efficient work habits, and ability to shift priorities when necessary
• Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and take on additional responsibility
• Basic > Intermediate skills with Excel (pivot tables, vlookup/xlookup)

Preferred Skills:

• Experience with Google Analytics or similar analytics tools
• Knowledge of HTML, CSS, or JavaScript

ASSUMPTION: While not explicitly stated, having experience with Google Ads or other PPC platforms may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $110,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the Boston area)

Benefits:

• Competitive Medical, Dental, and Vision plans
• 401k with Company Match
• Flextime and open vacation policy
• Tremendous growth opportunity within a fast-growing start-up
• Short term and long-term disability
• Life Insurance

Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Boston area. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on B2B marketing and sales intelligence

Company Size: 51-200 employees (According to LinkedIn)

Founded: 2018

Company Description:

• Intentsify arms B2B marketing and sales organizations with the buyer intelligence and activation tools required to develop and execute sophisticated revenue-generation strategies.
• The company is experiencing rapid growth, having at least tripled revenue every year since launching in 2018.
• Intentsify is committed to promoting an inclusive environment and is proud to be an equal opportunity employer.

Company Specialties:

• Intent Data
• Buyer Intent
• Martech
• Digital Display
• B2B Marketing
• B2B Sales
• Demand Generation
• ABM (Account Based Marketing)
• Digital Marketing
• Content Syndication

Company Website: intentsify.io

ASSUMPTION: Intentsify's focus on rapid growth and promoting an inclusive environment suggests a dynamic and innovative work culture.

📊 Role Analysis

Career Level: Mid-level Marketing role, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Director of Marketing

Work Arrangement: Hybrid, with a combination of on-site and remote work

Growth Opportunities:

• As Intentsify continues to grow, there may be opportunities for the Campaign Manager to take on additional responsibilities or move into a management role.
• The company's focus on promoting from within provides ample opportunities for career advancement.

ASSUMPTION: Given Intentsify's rapid growth, there may be frequent changes and new opportunities within the company.

🌍 Location & Work Environment

Office Type: Hybrid, with a combination of on-site and remote work

Office Location(s): Westwood, MA, United States (Headquarters) and London, England (International Office)

Geographic Context:

• Boston, MA, is a major hub for technology and innovation, with a thriving startup ecosystem.
• The city offers a high quality of life, with numerous cultural attractions, sports teams, and outdoor activities.
• Boston has a diverse and multicultural population, providing a rich and vibrant environment for professionals.

Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement may allow for some flexibility in working hours, depending on the specific needs of the role and the team.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Director of Marketing to discuss the role and assess skills and experience
• Final interview with the CEO or another senior leader to discuss long-term fit and career growth opportunities

Key Assessment Areas:

• Programmatic advertising knowledge and experience
• Client management and communication skills
• Data analysis and problem-solving abilities
• Cultural fit and alignment with Intentsify's values

Application Tips:

• Highlight relevant campaign management experience and programmatic advertising skills in your resume and cover letter.
• Demonstrate your understanding of Intentsify's business and how your skills and experience align with the company's mission and values.
• Prepare for behavioral interview questions that focus on your problem-solving abilities, client management skills, and adaptability in a fast-paced environment.

ATS Keywords: Programmatic advertising, campaign management, client-facing, data analysis, customer service, Excel skills, marketing, B2B, buyer intent, intent data, martech

ASSUMPTION: Intentsify's interview process may include assessments or case studies to evaluate the candidate's problem-solving and analytical skills.

🛠️ Tools & Technologies

• Beeswax, Xandr/MSFT Invest, DoubleClick, DV360, or similar ad server
• Google Analytics or similar analytics tools
• Microsoft Office Suite (Excel, Word, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's ongoing technology stack review.

👔 Cultural Fit Considerations

Company Values:

• Put time and effort into hiring the right people, then trust and support them
• Promote an inclusive environment
• Focus on rapid growth and innovation

Work Style:

• Collaborative and team-oriented
• Adaptable and comfortable with change in a fast-paced environment
• Strong communication and problem-solving skills

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working with large data sets and applying findings to optimize campaigns?
• Do you have strong communication skills and the ability to manage client relationships effectively?

ASSUMPTION: Intentsify's focus on promoting an inclusive environment and hiring the right people suggests that cultural fit is a critical factor in the hiring process.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously and meeting tight deadlines
• Adapting to changes in the programmatic advertising industry and staying up-to-date with new tools and technologies
• Working with clients who have varying expectations and priorities
• Balancing on-site and remote work responsibilities in a hybrid work arrangement

ASSUMPTION: The fast-paced and dynamic nature of Intentsify's business may present unique challenges and opportunities for growth.

📈 Similar Roles Comparison

• Compared to other campaign management roles, this position places a stronger emphasis on programmatic advertising and data analysis.
• Intentsify's focus on B2B marketing and sales intelligence sets it apart from other marketing agencies and platforms.
• As a mid-level role within a fast-growing startup, this position offers significant opportunities for career advancement and growth.

ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company's ongoing growth and expansion.

📝 Sample Projects

• Developing and executing a programmatic advertising campaign for a new B2B client, including setup, optimization, and reporting
• Analyzing campaign performance data to identify trends and make data-driven recommendations for improvement
• Collaborating with the creative team to develop and test ad creatives and landing pages to improve campaign performance

ASSUMPTION: The specific projects and tasks assigned to the Campaign Manager may vary depending on the team's priorities and the company's ongoing needs.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does Intentsify support the professional development and growth of its employees?
• What are the expectations for this role in the first 30, 60, and 90 days?
• How does the hybrid work arrangement work in practice, and what tools and resources are provided to support remote work?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and your understanding of the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your relevant campaign management experience and programmatic advertising skills in your resume and cover letter.
• Prepare for behavioral interview questions that focus on your problem-solving abilities, client management skills, and adaptability in a fast-paced environment.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.