📌 Core Information
🔹 Job Title: Campaign Manager, Digital Ad Operations
🔹 Company: Horizon Media
🔹 Location: New York, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Guiding and directing flawless tracking and reporting for digital campaigns
- Collaborating with internal teams and external partners for successful campaign execution and optimization
- Ensuring quality assurance of instructions and assets, and providing feedback to relevant teams
- Trafficking digital display and/or OLV campaigns
- Monitoring ongoing campaigns and troubleshooting issues as they arise
ASSUMPTION: This role requires a strong attention to detail, excellent communication skills, and the ability to work in a fast-paced environment. Familiarity with ad serving technologies and analytics is essential.
📋 Key Responsibilities
✅ Guide and direct flawless tracking and reporting for digital campaigns
✅ Collaborate with internal teams and external partners for successful campaign execution and optimization
✅ Ensure quality assurance of instructions and assets, and provide feedback to relevant teams
✅ Traffic digital display and/or OLV campaigns
✅ Monitor ongoing campaigns and troubleshoot issues as they arise
ASSUMPTION: The primary responsibility of this role is to ensure the smooth operation and successful execution of digital ad campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: A minimum of 1 year of experience in digital media or advertising operations
Required Skills:
- Familiarity with ad serving technologies such as CM (Campaign Manager), Sizmek, Innovid, Extreme Reach
- Knowledge of VVF (e.g., DoubleVerify, Integral Ad Science, Moat), Measurement (e.g., Nielsen DAR, Millward Brown, GfK, comScore), TMS (e.g., GTM, Tealium, Adobe), and Analytics (e.g., Google Analytics, Adobe Analytics)
- Strong MS Office skills
- Excellent written and verbal communication skills
- Effective problem-solving skills
- Ability to work independently and as part of a team
- Ability to prioritize and multi-task
- Ability to work in a dynamic, fast-paced environment
Preferred Skills:
- Experience with floodlight/conversion strategy and execution
ASSUMPTION: Candidates should have a strong foundation in digital media and advertising operations, with a focus on campaign management and ad serving technologies.
💰 Compensation & Benefits
Salary Range: $64,350 - $80,000 per year
Benefits:
- Health Insurance Coverage
- Life and Disability Insurance
- Retirement Savings Plans
- Company Paid Holidays
- Unlimited Paid Time Off (PTO)
- Mental Health and Wellness Resources
- Pet Insurance
- Childcare Resources
- Identity Theft Insurance
- Fertility Assistance Programs
- Fitness Reimbursement
Working Hours: Full-time, typically 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is based on industry standards for this role and experience level. The benefits listed are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 1989
Company Description:
- Horizon Media is a leader in driving business-based outcomes for marketers
- Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company
- Named Media Agency of the Year by MediaPost, Adweek, and AdAge
- Consistently named to Best Places to Work lists by Fortune, Forbes, AdAge, Crain’s New York Business, and Los Angeles Business Journal
- Committed to diversity, equity, and inclusion
Company Specialties:
- Sports and Entertainment
- Social Media
- Media Buying
- Direct Marketing
- Social Design
- Social Buying
- Insights & Analytics
- Virtual/Augmented Reality
- SEO
- Mobile
- National & Local TV Investment
- Audio Investment
- Creative Services
Company Website: www.horizonmedia.com
ASSUMPTION: Horizon Media is a well-established advertising agency with a strong reputation for innovation and client service. Its commitment to diversity, equity, and inclusion makes it an attractive workplace for many professionals.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Digital Ad Operations Manager
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential career progression to Senior Campaign Manager or Team Lead
- Opportunities to work on diverse campaigns and gain exposure to various industries
- possibility to transition into other areas of the business, such as strategy or account management
ASSUMPTION: This role offers opportunities for career growth and development within the digital ad operations team and potentially across other areas of the business.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): 75 Varick Street, New York, New York 10013, US
Geographic Context:
- New York City is a major hub for the advertising industry
- The office is located in the heart of Manhattan's Hudson Square neighborhood
- The area offers easy access to public transportation, shopping, dining, and entertainment options
Work Schedule: Full-time, typically 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team
- Background check and offer
Key Assessment Areas:
- Technical skills in digital media and advertising operations
- Problem-solving abilities
- Communication and interpersonal skills
- Attention to detail and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral and situational interview questions
- Research the company and the role to demonstrate your understanding and enthusiasm
- Be ready to discuss your experience with ad serving technologies and analytics
ATS Keywords: Digital Media, Digital Advertising Operations, Campaign Management, Ad Serving Technologies, Quality Assurance, Communication, Problem-Solving, Attention to Detail, MS Office, Teamwork, Analytics, Measurement, Creativity, Multi-tasking, Diversity Advocacy, Organizational Skills
ASSUMPTION: The application process for this role is typical for the advertising industry, with a focus on assessing technical skills, problem-solving abilities, and cultural fit.
🛠️ Tools & Technologies
- Ad serving technologies: CM (Campaign Manager), Sizmek, Innovid, Extreme Reach
- VVF: DoubleVerify, Integral Ad Science, Moat
- Measurement: Nielsen DAR, Millward Brown, GfK, comScore
- TMS: GTM, Tealium, Adobe
- Analytics: Google Analytics, Adobe Analytics
- MS Office Suite
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Diversity, Equity, and Inclusion
- Accountability
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Results-driven and accountable
- Adaptable and open to change
Self-Assessment Questions:
- How do you approach working in a fast-paced, dynamic environment?
- Can you provide an example of a time when you had to adapt to change quickly?
- How do you ensure the quality of your work when faced with tight deadlines?
ASSUMPTION: Horizon Media values innovation, collaboration, and diversity, equity, and inclusion. Candidates should be able to thrive in a fast-paced, dynamic environment and be open to adapting to change.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Troubleshooting issues and resolving discrepancies between reporting systems
- Keeping up with industry trends and new technologies
- Navigating a large, fast-paced organization
- Balancing on-site and remote work in a hybrid environment
ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to work effectively in a fast-paced environment.
📈 Similar Roles Comparison
- Campaign Manager, Digital Ad Operations vs. Media Planner/Buyer: The former focuses more on campaign execution and optimization, while the latter is responsible for strategic media planning and buying
- Industry-specific context: The advertising industry is highly competitive and dynamic, with a constant evolution of technologies and best practices
- Career path comparison: Both roles can lead to senior-level positions within their respective fields or transition into other areas of the business, such as account management or strategy
ASSUMPTION: While these roles share some similarities, they have distinct focuses and require different skill sets.
📝 Sample Projects
- Managing a high-profile digital ad campaign for a major brand launch
- Optimizing campaign performance through data analysis and strategic adjustments
- Collaborating with cross-functional teams to develop and execute a comprehensive campaign strategy
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of collaboration required for this role.
💡 Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other teams within the organization?
- What opportunities are there for professional development and growth within this role?
- How does the company support work-life balance for employees in this role?
- Can you provide an example of a time when the company demonstrated its commitment to diversity, equity, and inclusion?
ASSUMPTION: These questions help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral and situational interview questions
- Research the company and the role to demonstrate your understanding and enthusiasm
- Be ready to discuss your experience with ad serving technologies and analytics
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
