Campaign Manager (div/f/m)

📌 Core Information

🔹 Job Title: Campaign Manager (div/f/m)

🔹 Company: DEPT®

🔹 Location: Berlin, Germany

🔹 Job Type: Fixed-term contract until 31st December 2025

🔹 Category: Marketing

🔹 Date Posted: 2025-04-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Berlin)

🚀 Job Overview

Key aspects of this role include:

• Creating and executing customer-facing (CRM) campaigns to support eBay’s strategic focus categories globally
• Developing high-quality creative assets and ensuring seamless campaign execution
• Collaborating cross-functionally with global teams to deliver campaigns and share results
• Adopting an innovative mindset to support data-driven hypotheses and campaign optimization

ASSUMPTION: This role requires a strong customer-centric approach and the ability to thrive in a fast-paced, matrixed work environment.

📋 Key Responsibilities

✅ Build and launch personalised customer experiences globally for category-specific products and features on eBay by creating and executing CRM campaigns

✅ Develop high-quality creative assets, including working cross-functionally with Creative teams, Legal, Privacy, and Customer Service teams

✅ Support audience segmentation and targeting efforts in partnership with the Team Lead, as well as Analytics, Database Marketing, and Product Marketing teams

✅ Ensure seamless execution and launch of customer-facing campaigns as the owner of operational execution, including working cross-functionally with Campaign Planning and Operations Teams

✅ Ownership of campaign reporting, including collecting and providing insights to inform scaling decisions for tests

✅ Ownership of project timeline, including tracking campaign development and keeping relevant stakeholders informed

✅ Adopt an innovate-and-iterate mindset to support data-driven hypotheses in creation and iteration of campaigns, including supporting the designing of A/B tests and ongoing optimization of campaigns based on learnings

✅ Collaborate cross-functionally and across locations with globally-dispersed team members and external partners to deliver campaigns and share-out results

ASSUMPTION: This role involves working with multiple teams and stakeholders, requiring strong collaboration and communication skills.

🎯 Required Qualifications

Education: University degree in a relevant area is a plus

Experience: 3+ years of experience in digital marketing, preferably within CRM and owned channels (emails, onsite, push notifications, in-app messaging, etc.)

Required Skills:

• Proven experience in digital marketing, with a focus on CRM and owned channels
• Strong project management skills, with a sense of accountability and attention to detail
• Ability to build relationships and collaborate across all levels, functions, and locations
• Fluency in both German and English

Preferred Skills:

• Past experience or a working understanding of e-commerce, marketplaces, and online retail marketing
• Demonstrated passion or past experience within one or multiple eBay categories such as Fashion, Collectibles, Trading Cards, or Motors

ASSUMPTION: Candidates with experience in e-commerce and eBay categories will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (estimate based on market research for a mid-level marketing role in Berlin)

Benefits:

• Flexible, hybrid working policy
• Training, development, and certifications
• Global annual DEPT® Cares Month

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for global brands. They specialize in digital craftsmanship, campaign management, social media, data-driven marketing, and more.

Company Size: DEPT® has 4,000+ digital specialists across 30+ locations on 5 continents, offering a boutique culture with global scale.

Founded: DEPT® was founded in 2015 and has since grown into a leading digital agency.

Company Description:

• DEPT® is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021.
• The company invests in innovation, leveraging proprietary tech, data, and knowledge platforms for all clients worldwide.
• DEPT® offers a unique culture that is 'big enough to cope and small enough to care,' providing the speed, agility, flexibility, and personal relationships of a boutique agency while working for any brand in the world.

Company Specialties:

• Digital Craftsmanship
• Campaigns
• Social
• Data Driven Marketing
• B2B Marketing
• Digital Marketing
• Creativity
• Technology
• Strategy
• Digital
• Brand
• Advertising
• Design
• Data
• Intelligence
• Organisation
• UX
• Agency
• Content
• Digital Products
• and AI

Company Website: www.deptagency.com

ASSUMPTION: DEPT®'s unique culture and commitment to sustainability make it an attractive employer for candidates seeking a meaningful and innovative work environment.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and career progression within the company.

Reporting Structure: The Campaign Manager will report directly to the Team Lead and work cross-functionally with various teams, including Creative, Legal, Privacy, Customer Service, Analytics, Database Marketing, Product Marketing, Campaign Planning, and Operations.

Work Arrangement: This role follows a hybrid working policy, with a flexible combination of on-site and remote work.

Growth Opportunities:

• Potential for career progression within the marketing department or other departments within DEPT®
• Opportunities to work on diverse campaigns and projects, expanding skills and expertise
• Access to training, development, and certifications to support professional growth

ASSUMPTION: Candidates with strong performance and a desire to grow within the company will have ample opportunities to do so.

🌍 Location & Work Environment

Office Type: DEPT®'s Berlin office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Friedenstraße 91A, Berlin, 10249, Germany

Geographic Context:

• Berlin is the capital and largest city of Germany, with a population of approximately 3.7 million people.
• The city is known for its vibrant culture, diverse neighborhoods, and rich history.
• Berlin offers a high quality of life, with affordable living costs compared to other major European cities.

Work Schedule: Full-time (40 hours per week) with a flexible hybrid working policy

ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment will thrive in DEPT®'s Berlin office.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the team lead or another senior team member
• Background check and onboarding

Key Assessment Areas:

• Digital marketing skills and experience
• Project management skills and attention to detail
• Collaboration and communication skills
• Customer-centric mindset and ability to work cross-functionally
• Fluency in German and English

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your passion for digital marketing and e-commerce, as well as your understanding of eBay's strategic focus categories
• Showcase your ability to work collaboratively and adapt to a fast-paced, matrixed work environment
• Prepare examples of your past campaign management and execution experience, highlighting your creativity, innovation, and data-driven approach

ATS Keywords: Digital Marketing, CRM, Campaign Management, eBay, E-commerce, Project Management, Collaboration, Customer-Centric, Data Analysis, Segmentation, A/B Testing, Creativity, Attention to Detail, Organisational Skills, Fluency in German, Fluency in English

ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their fit for the role.

🛠️ Tools & Technologies

• Campaign management platforms (e.g., Adobe Campaign, Salesforce Marketing Cloud)
• Email marketing tools (e.g., Mailchimp, Campaign Monitor)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: Candidates with experience using relevant tools and technologies will have a competitive advantage.

👔 Cultural Fit Considerations

Company Values:

• Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
• Curiosity: Always seeking to learn and improve
• Care: For our people, our clients, and our planet
• Quality: In everything we do

Work Style:

• Collaborative: Working together to achieve common goals
• Agile: Adapting quickly to change and new information
• Innovative: Constantly seeking new and better ways of doing things
• Data-driven: Making informed decisions based on data and insights

Self-Assessment Questions:

• How do you align with DEPT®'s value of being pioneering, and how have you demonstrated this in your past experiences?
• How comfortable are you working in a fast-paced, matrixed work environment, and how have you adapted to such environments in the past?
• How do you approach project management, and how have you ensured the successful execution of campaigns in previous roles?

ASSUMPTION: Candidates who align with DEPT®'s values and work style will be a strong fit for the company culture.

⚠️ Potential Challenges

• Working with multiple teams and stakeholders, requiring strong collaboration and communication skills
• Managing projects and campaigns with tight deadlines and high expectations
• Adapting to a fast-paced, matrixed work environment with constant change and new information
• Working with global teams and external partners, requiring cultural sensitivity and adaptability

ASSUMPTION: Candidates who are proactive, organized, and adaptable will be better equipped to handle these challenges.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position focuses more on campaign management and execution, with a strong emphasis on customer-centricity and data-driven decision-making
• Within the e-commerce and marketplace industry, this role requires a deep understanding of eBay's strategic focus categories and the ability to work cross-functionally with various teams
• Career progression in this role may lead to opportunities in marketing management, digital strategy, or other related fields within DEPT® or the broader industry

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path.

📝 Sample Projects

• Developing and executing a CRM campaign to promote a new product launch within a specific eBay category, targeting a segmented audience with personalized messaging
• Collaborating with cross-functional teams to create and optimize A/B tests for campaign elements, improving performance and driving customer engagement
• Analyzing campaign performance data to identify trends, insights, and opportunities for optimization, and presenting findings to stakeholders to inform scaling decisions

ASSUMPTION: Candidates should be prepared to discuss their past campaign management experiences and how they have driven results through data-driven decision-making and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the eBay Inhouse team, and how this role fits into the broader marketing strategy?
• How does DEPT® support the growth and development of its employees, and what opportunities are there for professional advancement within the company?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured and evaluated?
• How does DEPT® foster a culture of innovation and curiosity, and what initiatives are in place to encourage continuous learning and improvement?
• What are the most significant challenges facing the eBay Inhouse team, and how can this role contribute to addressing these challenges and driving success?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the challenges facing the eBay Inhouse team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your passion for digital marketing, e-commerce, and eBay's strategic focus categories
• Prepare examples of your past campaign management and execution experience, showcasing your creativity, innovation, and data-driven approach
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.