Campaign Manager

📌 Core Information

🔹 Job Title: Campaign Manager

🔹 Company: Zeta Global

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing client campaigns from inception to delivery
• Collaborating with cross-functional teams for email development
• Troubleshooting data and campaign issues
• Providing client and internal training on campaign processes and tools

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work well under pressure in a fast-paced environment.

📋 Key Responsibilities

✅ Gather campaign requirements, timelines, and finalize briefing

✅ Coordinate with cross-functional teams to drive email development

✅ Manage the creative process, analyze HTML assets, and revise as necessary

✅ Configure campaigns, create audiences, and manage data troubleshooting

✅ Conduct quality assurance and testing of campaigns

✅ Track campaign performance and generate reports

✅ Manage campaigns, communicate time, scope, and cost

✅ Maintain campaign documentation and provide client/internal training

✅ Monitor campaigns and resolve issues

✅ Participate in internal/external calls to understand upcoming projects or campaigns

ASSUMPTION: The role may require occasional overtime or weekend work to meet campaign deadlines.

🎯 Required Qualifications

Education: Bachelor's degree (BTECH) or Master's (MBA)

Experience: 2+ years of related full-time experience in customer support or client services environment

Required Skills:

• Strong understanding of customer service standards
• Strong critical thinking skills
• Working knowledge of HTML/CSS
• Working knowledge of relational database structure
• Self-starter with minimum supervision
• Strong written and oral communication skills
• Ability to multi-task and prioritize work independently
• Familiarity with project management methodologies
• High attention to detail with flawless work production
• Effective communication with technical and non-technical stakeholders

Preferred Skills:

• Knowledge and experience with basic Adobe Photoshop functionality
• Knowledge of email best practices

ASSUMPTION: Proficiency in Microsoft Office applications, especially Excel and MS Word, is highly preferred but not explicitly stated as a requirement.

💰 Compensation & Benefits

Salary Range: INR 6,00,000 - 1,200,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, 40 hours per week, with occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on the candidate's qualifications and the company's discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 1,001-5,000 employees

Founded: 2007

Company Description:

• Zeta Global is a NYSE-listed data-powered marketing technology company
• Combines proprietary data with AI to unlock consumer intent and drive business growth
• Offers an end-to-end marketing platform for enterprise brands and agencies

Company Specialties:

• CRM
• Email Marketing
• Display Advertising
• Cross-Channel Marketing
• Social Media Marketing
• Data Management
• Email Service Provider
• Analytics
• Data Warehousing
• Transactional Email
• Database Services
• AI and Artificial Intelligence
• Customer Acquisition and Prospect Acquisition
• Customer Data Platform
• Omnichannel Marketing
• Addressability
• Growth Marketing and Customer Retention

Company Website: zetaglobal.com

ASSUMPTION: Zeta Global is a well-established company in the marketing technology industry, with a strong focus on data-driven marketing solutions.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports to the Campaign Management Team Lead

Work Arrangement: On-site, full-time, with occasional overtime as needed

Growth Opportunities:

• Advancement to Senior Campaign Manager or Team Lead roles
• Expansion into other areas of marketing or technology within the company
• Professional development through training and workshops

ASSUMPTION: Zeta Global offers opportunities for career growth and professional development within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Hyderabad, Telangana, India

Geographic Context:

• Hyderabad is the capital city of Telangana, located in southern India
• Known for its historical sites, IT industry, and cultural diversity
• Offers a mix of traditional and modern amenities, with a moderate cost of living

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break

ASSUMPTION: The work environment at Zeta Global's Hyderabad office is collaborative, fast-paced, and focused on delivering high-quality campaigns for clients.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with the team or department head
• Background check and offer extension

Key Assessment Areas:

• Campaign management skills
• Technical proficiency in HTML/CSS and data troubleshooting
• Communication and interpersonal skills
• Problem-solving and critical thinking abilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your understanding of campaign management processes and tools
• Showcase your problem-solving skills with examples from previous roles
• Prepare questions to ask the interviewer about the role, team, or company

ATS Keywords: Campaign Management, HTML, CSS, Customer Service, Critical Thinking, Data Troubleshooting, Quality Assurance, Communication, Project Management, Attention to Detail, Creative Problem Solving, Training, Email Best Practices, Adobe Photoshop, Self-Starter

ASSUMPTION: Zeta Global uses Applicant Tracking Systems (ATS) to manage and filter job applications, so including relevant keywords in your resume can improve your chances of being selected.

🛠️ Tools & Technologies

• Zeta Marketing Platform
• HTML/CSS
• Adobe Photoshop
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The Campaign Manager will be expected to learn and utilize various tools and technologies specific to the role and the company's marketing platform.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on delivering high-quality campaigns
• Adaptable and open to change

Self-Assessment Questions:

• Do I thrive in a fast-paced, collaborative environment?
• Am I comfortable working with both technical and non-technical stakeholders?
• Can I effectively manage multiple campaigns simultaneously and meet tight deadlines?

ASSUMPTION: Zeta Global values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a willingness to adapt to change.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously with tight deadlines
• Troubleshooting data and campaign issues under pressure
• Working with diverse teams and stakeholders
• Adapting to changes in campaign requirements or priorities

ASSUMPTION: The Campaign Manager role at Zeta Global may present challenges related to time management, problem-solving, and adaptability in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Campaign Manager vs. Project Manager: Campaign Managers focus on delivering client campaigns, while Project Managers oversee project timelines, resources, and deliverables
• Marketing Services Industry: Zeta Global operates in the marketing services industry, with a focus on data-driven marketing solutions
• Career Path: Campaign Managers can progress to Senior Campaign Manager, Team Lead, or other marketing roles within the company

ASSUMPTION: The Campaign Manager role at Zeta Global is similar to other campaign management roles in the marketing services industry, with opportunities for career growth and progression within the company.

📝 Sample Projects

• Managing a high-profile client campaign from inception to delivery
• Collaborating with cross-functional teams to develop and execute an email marketing campaign
• Troubleshooting data and campaign issues to ensure campaign success

ASSUMPTION: The Campaign Manager role at Zeta Global involves managing client campaigns, collaborating with cross-functional teams, and troubleshooting data and campaign issues to ensure successful campaign delivery.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams and departments within the company?
• What opportunities are there for professional development and career growth within the company?
• How does Zeta Global support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful, relevant questions during the interview demonstrates your interest in the role and helps you better understand the company and the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for the Campaign Manager role
• Prepare for the interview by researching Zeta Global, the role, and potential interview questions
• Follow up with the hiring manager or HR representative after the interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.