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Campaign Manager

Univision
Full-time
On-site
Miami, Florida, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Campaign Manager

πŸ”Ή Company: Univision

πŸ”Ή Location: Miami, FL

πŸ”Ή Job Type: Full-Time, On-site

πŸ”Ή Category: Media & Broadcast

πŸ”Ή Date Posted: June 11, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving media planning strategy and execution of ViX house ads within the AVOD platform
  • Collaborating with cross-functional teams to ensure campaigns align with overall marketing strategy
  • Optimizing campaign performance using data and analytics to meet streaming goals
  • Managing campaign reporting and acting as a point of contact for internal and external partners

ASSUMPTION: This role requires a strong understanding of streaming services, digital media, and promotional campaigns. The ideal candidate will have experience in managing campaigns and optimizing performance.

πŸ“‹ Key Responsibilities

βœ… Collaborate with O&O Media Planning team on ViX priorities, establishing clear tiers of targeting within the ViX app

βœ… Schedule house ads in platforms, ensuring the best experience for ViX AVOD users

βœ… Work with ad ops and trafficking teams to ensure proper scheduling of house ads

βœ… Identify opportunities to optimize campaigns and ensure execution aligns with overall marketing strategy

βœ… Leverage data tools & analytics to understand audience behavior and inform marketing strategies

βœ… Act as point of contact for internal and external partners, coordinating campaign asset delivery

βœ… Create and manage campaign reporting via Looker database

βœ… Monitor campaign performance and optimize campaigns as needed

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time.

🎯 Required Qualifications

Education: Bachelor’s degree required

Experience: 2-5 years of experience in streaming, television, or digital media services

Required Skills:

  • Proven track record in managing promotional campaigns and optimizing performance
  • Strong analytical background and experience managing campaign metrics
  • Bilingual in Spanish and English
  • Excellent organizational skills and attention to detail
  • Knowledge of ad ops and trafficking tools (Operative One, Jira) a plus

Preferred Skills:

  • Experience with streaming subscription services
  • Knowledge of Looker database

ASSUMPTION: While a bachelor's degree is required, relevant work experience may be considered in lieu of formal education.

πŸ’° Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

  • PTO
  • Tuition Reimbursement
  • Wellness and Employee Support Programs
  • 401K
  • Life and Other Insurance Plans
  • Medical, Dental, and Vision Coverage

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Univision is a leading Spanish-language media company, offering news, sports, music, and entertainment content across various platforms.

Company Size: Univision has 1,001-5,000 employees, providing ample opportunities for collaboration and growth.

Founded: Univision was founded in 1961 and has since become the #1 network among U.S. Hispanics.

Company Description:

  • Univision is home to the most-watched Spanish-language content across news, sports, music, and entertainment.
  • The company offers more live hours of daytime programming than ABC, CBS, and NBC.
  • Univision is the exclusive Spanish-language home to the UEFA Champions League, Liga MX, and other major sporting events.

Company Specialties:

  • Spanish-Language Media Company
  • Digital and Marketing Services
  • Research
  • Broadcast
  • News, Entertainment, and Sports

Company Website: https://www.univision.com/

ASSUMPTION: Univision's focus on Spanish-language content and diverse programming makes it an attractive option for bilingual candidates seeking a dynamic work environment.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company.

Reporting Structure: The Campaign Manager will report to the SVP, Creative and Brand Strategy, Streaming.

Work Arrangement: This role is on-site, with the possibility of hybrid or remote work in the future.

Growth Opportunities:

  • Advancement within the marketing department or other divisions within Univision
  • Expanding skills in data analysis and campaign optimization
  • Potential to work on high-profile projects and events

ASSUMPTION: The Campaign Manager role offers opportunities for professional development and growth within the company, as Univision continues to expand its digital and streaming services.

🌍 Location & Work Environment

Office Type: Univision's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 8551 NW 30th Terrace, Miami, FL 33122

Geographic Context:

  • Miami is a multicultural city with a strong Hispanic influence, providing a rich cultural environment for Spanish-language media.
  • The city offers a vibrant arts and entertainment scene, as well as numerous outdoor activities and attractions.
  • Miami has a subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The standard workweek is Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs.

ASSUMPTION: The Campaign Manager role may require occasional overtime or weekend work to meet project deadlines or support live events.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the hiring manager and other team members
  • Final interview with the SVP, Creative and Brand Strategy, Streaming

Key Assessment Areas:

  • Campaign management experience and success stories
  • Analytical skills and data-driven decision-making
  • Bilingual proficiency in Spanish and English
  • Cultural fit and alignment with Univision's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of successful campaign management projects and their outcomes
  • Demonstrate your understanding of Univision's mission and values during the interview

ATS Keywords: Campaign Management, Media Planning, Data Analytics, Digital Marketing, Bilingual, Organizational Skills, Attention to Detail, Ad Operations, Trafficking Tools, Performance Optimization, Audience Behavior Analysis, Creative Collaboration, Reporting, Streaming Services, Promotional Campaigns, Strategic Media Plans

ASSUMPTION: The application process for this role may take several weeks, depending on the number of applicants and the hiring team's availability.

πŸ› οΈ Tools & Technologies

  • Operative One (ad ops platform)
  • Jira (project management tool)
  • Looker (business intelligence software)
  • Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates with relevant experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Respect
  • Integrity
  • Excellence
  • Innovation
  • Collaboration

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Creative and innovative

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working with diverse teams and stakeholders?
  • Do you possess strong analytical skills and a data-driven mindset?
  • Are you passionate about Spanish-language media and culture?

ASSUMPTION: Univision values candidates who are passionate about their mission and align with their core values, fostering a collaborative and inclusive work environment.

⚠️ Potential Challenges

  • Managing multiple campaigns and priorities simultaneously
  • Working with tight deadlines and shifting campaign requirements
  • Adapting to a fast-paced, dynamic work environment
  • Navigating a large organization with diverse teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • Campaign Manager (Univision) vs. Media Planner (Agency): Univision's role focuses on internal campaigns and platform-specific targeting, while agency roles may involve broader client campaigns and external media buying.
  • Industry-specific context: Univision's role requires a strong understanding of Spanish-language media and culture, while other media companies may focus on general market or specific niche audiences.
  • Career path comparison: Campaign Managers at Univision may progress to senior roles within the marketing department or explore opportunities in other divisions, such as content creation or programming.

ASSUMPTION: Comparing similar roles within the industry can help candidates understand the unique aspects of this opportunity and make informed decisions about their career path.

πŸ“ Sample Projects

  • Developing and executing a promotional campaign for a new streaming service launch
  • Optimizing ad targeting and placement to improve user engagement and subscription conversions
  • Analyzing campaign performance data to identify trends and make data-driven optimizations

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the Campaign Manager role at Univision.

❓ Key Questions to Ask During Interview

  • What are the most significant challenges facing the marketing department in the next 12 months?
  • How does this role collaborate with other departments, such as content creation and programming?
  • What opportunities exist for professional development and growth within the company?
  • How does Univision support work-life balance for its employees?
  • What is the company's long-term vision for its streaming services, and how does this role contribute to that strategy?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of successful campaign management projects and their outcomes
  • Demonstrate your understanding of Univision's mission and values during the interview
  • Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.