Campaign Manager (FTC)

📌 Core Information

🔹 Job Title: Campaign Manager (FTC)

🔹 Company: DEPT®

🔹 Location: London, United Kingdom

🔹 Job Type: Fixed Term Contract

🔹 Category: Marketing

🔹 Date Posted: 2025-04-08

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Creating and executing customer-facing (CRM) campaigns to support eBay’s strategic, focus categories globally
• Working cross-functionally with various teams to develop, implement, and track the performance of marketing campaigns
• Adopting a customer-centric approach while driving launches across all of eBay’s flagship owned channels
• Supporting work towards eBay Marketing KPIs and Business Strategies

ASSUMPTION: This role requires a strong understanding of e-commerce, marketplaces, and online retail marketing, as well as a passion for one or more of eBay’s categories such as Fashion, Collectibles, Trading Cards, or Motors.

📋 Key Responsibilities

✅ Build and launch personalised customer experiences globally for category-specific products and features on eBay by creating and executing CRM campaigns

✅ Develop high-quality creative assets, including working cross-functionally with Creative teams (internal/agencies), Legal, Privacy & Customer Service teams

✅ Support audience segmentation and targeting efforts in partnership with the Team Lead, as well as Analytics, Database Marketing (DBM), and Product Marketing teams

✅ Ensure seamless execution and launch of customer-facing campaigns as owner of operational execution, including working cross-functionally with Campaign Planning & Operations Teams on building, experimentation, and deployment of marketing campaigns

✅ Ownership of campaign reporting, including collecting and providing insights to inform scaling decisions for tests

✅ Ownership of project timeline, including tracking campaign development and keeping relevant stakeholders informed

✅ Adopt an innovate-and-iterate mindset to support data-driven hypotheses in creation and iteration of campaigns, including supporting with the designing of A/B tests and ongoing optimization of campaigns based on learnings

✅ Collaborate cross-functionally and across locations with globally-dispersed team members and external partners to deliver campaigns and share-out results

ASSUMPTION: This role may require working with tight deadlines and managing multiple projects simultaneously, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: University degree in a relevant area is a plus

Experience: 3+ years of experience in digital marketing, preferably within CRM and owned channels (emails, onsite, push notifications, in-app messaging, etc)

Required Skills:

• Proven experience in digital marketing, with a focus on CRM and owned channels
• Strong project management skills, with a notable ability to plan and prioritise
• Excellent communication and collaboration skills, with the ability to build relationships across all levels, functions, and locations
• Customer-centric mindset, with a demonstrated ability to manage performance against established KPIs
• Ability to thrive in a fast-paced, matrixed work environment, with a dynamic and highly competitive industry

Preferred Skills:

• Past experience or a working understanding of e-commerce, marketplaces, and online retail marketing
• Demonstrated passion or past experience within one or more of eBay’s categories such as Fashion, Collectibles, Trading Cards, or Motors

ASSUMPTION: While a university degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (pro-rata for the fixed term contract)

Benefits:

• Healthcare with Bupa or Medicash
• 26 days’ holiday exclusive of bank holidays
• Mental health support
• Company pension scheme with The People’s Pension
• Enhanced family friendly policies
• Flexible, hybrid working policy
• Ride to work scheme
• Buddy Program

Working Hours: Full-time (37.5 hours per week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay, and more.

Company Size: DEPT® has 4,000+ digital specialists across 30+ locations on 5 continents, delivering pioneering work on a global scale with a boutique culture.

Founded: DEPT® was founded in 2006 and has since grown into a global agency with a strong focus on innovation and sustainability.

Company Description:

• DEPT® is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021.
• The company facilitates its pioneering spirit by investing in innovation, leveraging proprietary tech, data, and knowledge platforms for all its clients worldwide.
• DEPT®’s culture is ’big enough to cope and small enough to care,’ allowing it to work for any brand in the world with the speed, agility, flexibility, and personal relationships of a boutique agency.

Company Specialties:

• Digital Craftmanship
• Campaigns
• Social
• Data Driven Marketing
• B2B Marketing
• Digital Marketing
• Creativity
• Technology
• Strategy
• Digital
• Brand
• Advertising
• Design
• Data
• Intelligence
• Organisation
• UX
• Agency
• Content
• Digital Products
• and AI

Company Website: www.deptagency.com

ASSUMPTION: DEPT®’s global presence and diverse client base provide ample opportunities for career growth and exposure to various industries and markets.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth into senior roles within the company or the broader industry.

Reporting Structure: The Campaign Manager will report directly to the Team Lead within eBay’s Lifecycle Marketing Team and work cross-functionally with various teams to deliver campaigns.

Work Arrangement: This role is a fixed term contract until 31st December 2025, with the possibility of extension based on performance and business needs.

Growth Opportunities:

• Proven success in this role may lead to permanent employment opportunities within DEPT® or eBay.
• The global nature of DEPT®’s client base and the diverse range of industries it serves provide ample opportunities for career progression and exposure to new challenges.
• DEPT®’s commitment to innovation and continuous learning creates an environment that encourages professional development and skill-building.

ASSUMPTION: While this role is a fixed term contract, it offers a unique opportunity to gain valuable experience working on high-impact campaigns for a global brand like eBay.

🌍 Location & Work Environment

Office Type: DEPT®’s London office is a hybrid workspace, with employees encouraged to work from the office for at least three days a week.

Office Location(s): Floor 9 & 10 Featherstone Building, 66 City Road, London, EC1Y 2AL, GB

Geographic Context:

• London is a major global hub for technology, marketing, and creative industries, providing ample opportunities for networking and professional development.
• The city’s vibrant culture and diverse communities offer a high quality of life for residents.
• London’s time zone is GMT (Greenwich Mean Time), which may require some flexibility in working hours for candidates based in other regions.

Work Schedule: Full-time (37.5 hours per week), with flexible hours and remote work options available

ASSUMPTION: DEPT®’s hybrid work arrangement allows for a balance between collaboration and flexibility, enabling employees to work from the office or remotely as needed.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Hiring Manager
• On-site or virtual interview with the Team Lead and a member of the HR team
• Final round interview with key stakeholders

Key Assessment Areas:

• Candidates’ understanding of e-commerce, marketplaces, and online retail marketing
• Candidates’ ability to manage performance against established KPIs and drive results
• Candidates’ communication and collaboration skills, as well as their ability to work cross-functionally
• Candidates’ cultural fit with DEPT®’s values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of past campaigns you’ve worked on, including your role in their development, execution, and results
• Research DEPT® and eBay to demonstrate your understanding of the companies and their respective industries
• Be prepared to discuss your passion for one or more of eBay’s categories and how you can contribute to their success

ATS Keywords: CRM, digital marketing, e-commerce, campaign management, project management, customer-centric, data-driven, A/B testing, collaboration, innovation

ASSUMPTION: DEPT®’s application process is designed to assess candidates’ skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Campaign management platforms (e.g., Adobe Campaign, Salesforce Marketing Cloud)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello, JIRA)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on DEPT®’s internal systems and the client’s preferred platforms.

👔 Cultural Fit Considerations

Company Values:

• Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
• Craftsmanship: Delivering end-to-end digital experiences with a deep skillset in tech and marketing
• Care: Investing in our people, our clients, and our communities to make a positive impact on the planet

Work Style:

• Collaborative: Working cross-functionally and across locations to deliver campaigns and share-out results
• Agile: Adapting to change and embracing a test-and-learn mindset
• Customer-centric: Focusing on the customer experience and driving results

Self-Assessment Questions:

• How do you align with DEPT®’s value of pioneering and what examples can you provide of your innovative approach to marketing campaigns?
• How comfortable are you working in a hybrid work environment, and how do you ensure effective communication and collaboration with remote team members?
• How do you approach project management, and how do you prioritise tasks and meet deadlines in a fast-paced, matrixed work environment?

ASSUMPTION: DEPT®’s company culture is built on its values of pioneering, craftsmanship, and care, with a focus on collaboration, agility, and customer-centricity.

⚠️ Potential Challenges

• The fixed term contract nature of this role may present challenges in terms of job security and long-term career planning
• The global nature of DEPT®’s client base and the diverse range of industries it serves may require candidates to adapt to new tools, technologies, and work processes frequently
• The fast-paced, matrixed work environment may present challenges in terms of managing multiple projects and stakeholders simultaneously
• The hybrid work arrangement may require candidates to balance collaboration and flexibility, with potential challenges in maintaining work-life balance

ASSUMPTION: While these challenges exist, DEPT®’s commitment to innovation, professional development, and work-life balance helps mitigate their impact on employees.

📈 Similar Roles Comparison

• Unlike traditional marketing agencies, DEPT® offers a unique blend of tech and marketing expertise, providing candidates with exposure to both creative and analytical aspects of campaign management
• DEPT®’s global presence and diverse client base provide candidates with opportunities to work on high-impact campaigns for some of the world’s most recognised brands
• Compared to in-house marketing teams, DEPT® offers candidates the chance to work on a variety of projects and gain experience in different industries, fostering career growth and skill development

ASSUMPTION: While this role is a fixed term contract, it offers a unique opportunity to gain valuable experience working on high-impact campaigns for a global brand like eBay, with the potential for permanent employment opportunities within DEPT® or eBay.

📝 Sample Projects

• Developing and executing a CRM campaign to launch a new product category on eBay, including audience segmentation, creative asset development, and cross-functional collaboration
• Optimising an existing campaign to improve open rates and click-through rates, using A/B testing and data-driven insights to inform campaign iterations
• Managing a team of campaign managers to deliver a series of campaigns for a major eBay event, including project timeline tracking and stakeholder communication

ASSUMPTION: These sample projects are designed to illustrate the range of responsibilities and challenges that candidates may face in this role, with a focus on campaign management, cross-functional collaboration, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does DEPT® support the growth and development of its employees, and what opportunities are there for professional advancement within the company?
• What is the typical timeline for campaign development and launch, and how is project progress tracked and communicated to stakeholders?
• How does DEPT® measure the success of its campaigns, and what metrics are most important for this role?
• What is the company’s approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company’s culture, work environment, and expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing, CRM, and e-commerce
• Prepare examples of past campaigns you’ve worked on, including your role in their development, execution, and results
• Research DEPT® and eBay to demonstrate your understanding of the companies and their respective industries
• Be prepared to discuss your passion for one or more of eBay’s categories and how you can contribute to their success
• Follow up with DEPT® within one week of submitting your application to confirm receipt and inquire about next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.