📌 Core Information
🔹 Job Title: Campaign Manager - Middle East
🔹 Company: MRI Software
🔹 Location: Dubai, UAE
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns to drive customer acquisition and expand existing client opportunities
- Managing content and ensuring brand compliance throughout campaigns
- Collaborating with cross-functional teams and external stakeholders to achieve success
- Occasional travel to events in the region
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a matrix management arrangement.
📋 Key Responsibilities
✅ Planning, developing, and delivering integrated marketing campaigns from brief through to post-campaign analysis and reporting
✅ Aligning campaigns with marketing themes, business strategy, and Go to Market priorities
✅ Managing and building content, including client stories, to ensure engagement at the top of the funnel
✅ Planning for relevant presence at exhibitions, conferences, and webinars
✅ Ensuring brand compliance and extending reach and influence through innovative ideas
✅ Developing and maintaining positive working relationships with colleagues and key external stakeholders
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of marketing experience within B2B, with a preference for experience in the property or facilities management sectors
Required Skills:
- Excellent editing and proofreading skills
- Excellent people skills for effective collaboration with remote team members and cross-functional teams
- Strong analytical skills to measure achievement against set objectives and performance targets
- Strong project management skills to plan, develop, and deliver campaigns
Preferred Skills:
- Experience with marketing automation tools
- Fluency in Arabic
ASSUMPTION: Candidates with experience in the property or facilities management sectors may have an advantage in understanding the target audience and market trends.
💰 Compensation & Benefits
Salary Range: AED 250,000 - 350,000 per annum ( Industry standard for a Marketing Manager in Dubai with 5+ years of experience )
Benefits:
- Parental Leave Program
- 25 Days of Annual Leave
- Flex Time Off
- Income Protection Plans
- Tuition Reimbursement Schemes
- Flexible Working
Working Hours: Full-time, 40 hours per week, with flexible working arrangements
ASSUMPTION: The salary range is based on industry standards for a Marketing Manager in Dubai with 5+ years of experience. The benefits listed are based on the company's careers page and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate Software
Company Size: 1,001-5,000 employees
Founded: 1971
Company Description:
- MRI Software is a leading provider of real estate software solutions that transform the way communities live, work, and play.
- The company's comprehensive, flexible, open, and connected platform empowers owners, operators, and occupiers in commercial and residential property organizations to innovate in rapidly changing markets.
- MRI has been a trailblazer in the PropTech industry for over five decades, serving more than two million users worldwide.
Company Specialties:
- Property Management Software
- Multifamily Real Estate
- Commercial Real Estate
- Investment Management
- Real Estate Software
- Proptech
Company Website: http://www.mrisoftware.com/
ASSUMPTION: MRI Software is a well-established company in the real estate software industry, with a strong focus on innovation and client success.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports to the Director of Marketing EMEA and works closely with cross-functional teams and external stakeholders.
Work Arrangement: Hybrid (3 days on-site in Dubai)
Growth Opportunities:
- Potential to grow into a regional marketing role or take on more strategic responsibilities within the marketing team.
- Opportunities to work on international campaigns and collaborate with global teams.
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Dubai, UAE
Geographic Context:
- Dubai is a major business hub in the Middle East, with a thriving real estate industry.
- The city offers a multicultural environment and a high quality of life.
- Dubai is a tax-free jurisdiction, with no personal income tax.
Work Schedule: Full-time, 40 hours per week, with flexible working arrangements
ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, while the Dubai office provides a vibrant and dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Director of Marketing EMEA
Key Assessment Areas:
- Marketing strategy and campaign planning
- Brand management and content creation
- Stakeholder management and collaboration skills
- Analytical skills and data-driven decision making
Application Tips:
- Highlight relevant marketing experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and the company.
- Prepare examples of successful marketing campaigns you have led or contributed to.
ATS Keywords: Marketing, Campaign Management, B2B, Property Management, Facilities Management, Brand Compliance, Content Management, Stakeholder Management, Marketing Strategy
ASSUMPTION: The application process is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Content management systems (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned quickly by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Client Success
- Employee Engagement
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have experience working in a matrix management arrangement?
- Are you comfortable working with remote team members and external stakeholders?
- Do you have strong editing and proofreading skills?
ASSUMPTION: Candidates who are strong collaborators, data-driven, and adaptable will thrive in this work environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may require strong project management skills and time management.
- Working with remote team members and external stakeholders may require strong communication and collaboration skills.
- Occasional travel to events in the region may be required.
ASSUMPTION: These challenges can be overcome by candidates with strong organizational skills, excellent communication skills, and a willingness to travel.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Senior Marketing Manager role in a real estate or software company.
- However, this role has a specific focus on the Middle East region and requires experience in B2B marketing.
- Career progression may be similar to that of a Marketing Manager, with opportunities to take on more strategic responsibilities within the marketing team.
ASSUMPTION: Candidates with experience in similar roles in the real estate or software industry may find this role to be a good fit for their skills and career goals.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive customer acquisition and expand existing client opportunities
- Managing content and ensuring brand compliance throughout a marketing campaign
- Planning and executing a series of hosted webinars to engage with the target audience
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the broader marketing strategy for the Middle East region?
- What opportunities are there for professional growth and development within the marketing team and the broader organization?
- What is the company's approach to work-life balance, and how does this role fit into that?
- What is the company's culture like, and how does this role contribute to that?
ASSUMPTION: These questions are designed to help candidates understand the role's priorities, fit within the organization, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and the company
- Prepare examples of successful marketing campaigns you have led or contributed to
- Follow up with the HR department one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
