π Core Information
πΉ Job Title: Campaign Manager, Paid Search
πΉ Company: GR0
πΉ Location: Remote
πΉ Job Type: Full-Time
πΉ Category: Advertising Services
πΉ Date Posted: June 27, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: Fully Remote
π Job Overview
Key aspects of this role include:
- Managing and optimizing Google Ads and Microsoft Ads campaigns across multiple ad types
- Developing and implementing advanced strategies to meet performance goals like ROAS, CPA, or CAC
- Leading client calls and providing strategic insights to maintain positive client relationships
- Collaborating with creative teams to deliver strategies and ad copy that align with client goals
- Staying updated on industry trends and contributing to team growth
ASSUMPTION: This role requires a strong understanding of digital marketing strategies and a proven ability to manage mid to high-value accounts.
π Key Responsibilities
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Manage, optimize, and scale Google Ads & Microsoft Ads campaigns across multiple ad types, including search, display, demand generation, PMax, standard shopping, and YouTube
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Develop and implement advanced strategies to meet goals like ROAS, CPA, or CAC
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Lead client calls and provide in-depth explanations of account performance, trends, and strategic recommendations
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Collaborate with creative teams to deliver strategies and ad copy that align with client goals
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Stay updated on industry trends and contribute to team growth
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Use internal project management tools like Monday to organize workflows, track campaign performance, and meet client deadlines
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Optimize product feeds for e-commerce clients utilizing DataFeedWatch
ASSUMPTION: This role involves a high level of client interaction and requires strong communication skills to effectively manage client relationships and provide strategic insights.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in paid search management, with a proven track record of delivering measurable performance improvements
Required Skills:
- Advanced proficiency in Google Ads, Google Ads Editor, Google Analytics, and other digital marketing platforms
- Ability to manage mid to high-value accounts with varying levels of ad spend and deliver measurable performance improvements
- Understanding of digital marketing strategies and optimization techniques across various ad types
- Strong client-facing communication skills with a proven ability to lead client calls and provide strategic insights
- Strong analytical skills with the ability to translate data into actionable recommendations
Preferred Skills:
- Experience with Microsoft Ads and other advertising platforms
- Knowledge of e-commerce platforms and product feeds
- Fluency in additional languages
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
π° Compensation & Benefits
Salary Range: $75,000 - $85,000 per year (commensurate with experience)
Benefits:
- Comprehensive medical, dental, and vision coverage options for employees and their families
- Unlimited PTO
Working Hours: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is based on industry standards for a Campaign Manager role with 2-5 years of experience and is subject to change based on the candidate's qualifications and market conditions.
π Applicant Insights
π Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2020
Company Description:
- Headquartered in Los Angeles, California, GR0 is an award-winning digital marketing agency focused exclusively on igniting organic growth for direct-to-consumer and business-to-business startups and established brands
- GR0 empowers these brands to build powerful online brands using a highly technical, best-in-class approach that delivers value and experience to consumers, and engagement and sales for brands
Company Specialties:
- SEO
- Content Writing
- Influencer Marketing
- Affiliate Marketing
- Email Marketing
- SMS Marketing
- Google Ads
- Performance PR
Company Website: gr0.com
ASSUMPTION: GR0 is a fast-growing agency with a strong focus on delivering results and empowering its employees to build powerful online brands for its clients.
π Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Hiring Manager
Work Arrangement: Fully Remote, with the ability to work from anywhere
Growth Opportunities:
- Potential to take on additional responsibilities and manage a larger team as the company grows
- Opportunities to learn and develop skills in other areas of digital marketing
- Chance to work with a diverse range of clients and industries
ASSUMPTION: This role offers significant growth potential as GR0 continues to expand its client base and service offerings.
π Location & Work Environment
Office Type: Fully Remote
Office Location(s): N/A
Geographic Context:
- GR0 has a remote-first work culture, allowing employees to work from anywhere
- The company is headquartered in Los Angeles, California, but has employees across the United States
- GR0's remote work environment offers flexibility and the ability to work from home or a co-working space
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: GR0's remote work environment requires strong self-motivation, time management, and communication skills to succeed in this role.
πΌ Interview & Application Insights
Typical Process:
- Recruiter Screen (30-minute phone call)
- Hiring Manager & Team Interview (45-minute video interview)
- Co-Founders Connect (30-minute video interview)
- Offer
Key Assessment Areas:
- Digital marketing skills and knowledge
- Client communication and management skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with GR0's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with paid search management and provide examples of measurable performance improvements
- Demonstrate your understanding of digital marketing strategies and optimization techniques
- Showcase your strong client-facing communication skills and ability to provide strategic insights
ATS Keywords: Google Ads, Microsoft Ads, Google Analytics, Digital Marketing, Client Communication, Analytical Skills, Optimization Techniques, Ad Copy Development, Project Management, E-commerce, SEO, Paid Social, Email Marketing, Data Analysis, Creative Collaboration, Account Management
ASSUMPTION: GR0's interview process is designed to assess the candidate's technical skills, client communication skills, and cultural fit with the company's core values.
π οΈ Tools & Technologies
- Google Ads
- Google Ads Editor
- Google Analytics
- Microsoft Ads
- Monday (project management tool)
- DataFeedWatch (e-commerce feed optimization tool)
ASSUMPTION: This role requires proficiency in Google Ads, Google Ads Editor, Google Analytics, and other digital marketing platforms. Familiarity with Microsoft Ads and other advertising platforms is a plus.
π Cultural Fit Considerations
Company Values:
- Empowerment
- Integrity
- Collaboration
- Accountability
- Continuous Learning
Work Style:
- Self-motivated and results-driven
- Strong communication and collaboration skills
- Ability to work independently and in a team environment
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a proven track record of delivering measurable performance improvements in paid search management?
- Are you comfortable leading client calls and providing strategic insights to maintain positive client relationships?
- Are you able to work independently and manage your time effectively in a remote work environment?
ASSUMPTION: GR0 values employees who are self-motivated, results-driven, and able to work effectively in a remote work environment.
β οΈ Potential Challenges
- Managing multiple client accounts and balancing workloads
- Keeping up with industry trends and continuous learning
- Adapting to a remote work environment and maintaining strong communication with team members and clients
- Meeting tight deadlines and maintaining high performance standards
ASSUMPTION: These challenges can be overcome with strong time management, communication, and organizational skills, as well as a commitment to continuous learning and professional development.
π Similar Roles Comparison
- Unlike other advertising agencies, GR0 focuses exclusively on igniting organic growth for direct-to-consumer and business-to-business startups and established brands
- GR0's approach to digital marketing is highly technical and best-in-class, delivering value and experience to consumers and engagement and sales for brands
- This role offers significant growth potential as GR0 continues to expand its client base and service offerings
ASSUMPTION: GR0's unique focus and approach to digital marketing set it apart from other advertising agencies, offering candidates a unique opportunity to work with a fast-growing, innovative company.
π Sample Projects
- Developing and implementing a paid search strategy for a new e-commerce client to drive sales and increase market share
- Optimizing an existing paid search campaign for a B2B client to improve ROAS and reduce CPA
- Collaborating with a creative team to develop ad copy and creative assets that align with a client's brand and goals
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategy development and optimization to creative collaboration and client management.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does GR0 support the professional development and growth of its employees?
- What are the most challenging aspects of working in a remote-first environment, and how does GR0 address them?
- How does GR0 measure the success of its campaigns and client relationships?
- What opportunities are there for growth and advancement within the company?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, GR0's company culture, and the opportunities for professional development and growth.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching GR0's company values, culture, and approach to digital marketing
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If you are offered the position, consider negotiating your salary and benefits package to ensure it meets your expectations and needs
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.