Campaign Manager (PR)

📌 Core Information

🔹 Job Title: Campaign Manager (PR)

🔹 Company: TEAM LEWIS

🔹 Location: Hong Kong Island, Hong Kong, China

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-28

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing client accounts and ensuring effective communication
• Overseeing media relations and content creation efforts
• Collaborating with the digital team to enhance client campaigns
• Leading and developing the account team
• Providing insightful reporting and analysis to clients and stakeholders

ASSUMPTION: This role requires a balance of strong client management, creative thinking, and team leadership skills. The ideal candidate will have experience in a communications agency environment and a solid understanding of media and market research.

📋 Key Responsibilities

✅ Client Management: Build and maintain strong client relationships, manage communication, and ensure deadlines are met consistently. Regularly review account performance and identify opportunities for additional services.

✅ Media Relations: Understand and follow the news agenda, position clients within the wider news narrative, and maintain key media contacts. Deploy rapid response to breaking news on behalf of clients.

✅ Content: Oversee and provide content creation for campaigns and projects, including press releases, articles, and other written materials. Draft and oversee the drafting of various written materials to ensure a consistent level of high-quality content.

✅ Digital / Social Media: Use social media platforms to expand networks, develop media relationships, and positively impact client results. Pitch additional digital content and use social media and new tools to evolve and optimize client PR campaigns.

✅ Team Working and Development: Act as a respected line manager, coaching, supervising, and supporting career development. Set team objectives, monitor activity levels, and provide guidance to colleagues on campaign management.

✅ Reporting and Analysis: Ensure all activity and results are reported back to the client, providing insight and analysis where possible. Communicate account performance internally and provide detailed reports to senior management when requested.

ASSUMPTION: The role involves a mix of strategic thinking, tactical execution, and team leadership. The successful candidate will be able to balance multiple priorities, meet tight deadlines, and maintain a high level of professionalism.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Marketing, Journalism, or a related field.

Experience: Relevant experience of working in a B2B, corporate, consumer, or digital communications agency environment at a Senior Campaign/Account Executive or Campaign/Account Manager level.

Required Skills:

• Excellent client management skills
• Strong media relations and content creation abilities
• Proven team leadership and delegation skills
• Excellent presentation and communication skills
• Thorough knowledge of media: print and broadcast
• Understanding of market research and analysis
• Ability to motivate and lead a team
• Calmness under pressure and ability to achieve tight deadlines
• Ability to interact with confidence at board-level with clients
• Proven ability to keep abreast of current affairs and relate them to client situations
• Polished and professional appearance

Preferred Skills:

• Fluency in multiple languages
• Experience with project management tools
• Knowledge of the Hong Kong market

ASSUMPTION: The ideal candidate will have a strong background in PR and communications, with a proven track record of managing client accounts and leading teams. They should also possess excellent communication and presentation skills, as well as a solid understanding of media and market research.

💰 Compensation & Benefits

Salary Range: HKD 600,000 - HKD 800,000 per annum (industry standard for a mid-senior level PR role in Hong Kong)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Dynamic and creative work environment

Working Hours: Full-time, Monday to Friday, with flexibility for occasional overtime or weekend work as needed

ASSUMPTION: The salary range is based on industry standards for a mid-senior level PR role in Hong Kong. The benefits package is competitive and includes opportunities for professional development and growth, as well as a dynamic and creative work environment.

📌 Applicant Insights

🔍 Company Context

Industry: TEAM LEWIS is a global marketing agency specializing in public relations, digital marketing, and creative services. They have offices throughout Asia, EMEA, and North America.

Company Size: TEAM LEWIS has 501-1,000 employees globally, with a presence in Hong Kong. This size allows for a structured yet agile work environment, offering opportunities for growth and development.

Founded: TEAM LEWIS was founded in 1995 and has since grown into a leading global marketing agency, known for its creative campaigns and commitment to community causes.

Company Description:

• TEAM LEWIS is a creative agency that combines strategic thinking with innovative execution to deliver impactful campaigns for commercial and community causes.
• The agency offers a range of services, including public relations, social media and digital PR, creative services, analyst relations, corporate communication, internal communication, international campaign management, media relations, digital marketing, and integrated marketing.
• TEAM LEWIS is committed to creating and fostering an environment focused on equality, empowerment, and respect, investing in efforts to ensure that the agency is a place where everyone can thrive.

Company Specialties:

• Public Relations
• Social media & digital PR
• Creative services
• Analyst relations
• Corporate communication
• Internal communication
• International campaign management
• Media relations
• Digital marketing
• Integrated Marketing
• Digital
• Web development
• and digital experiences

Company Website: TEAM LEWIS Website

ASSUMPTION: TEAM LEWIS is a well-established global marketing agency with a strong presence in Hong Kong. The company offers a comprehensive range of services and is committed to creating a positive work environment that supports diversity and inclusion.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: The Campaign Manager reports directly to the Campaign Director or senior management team.

Work Arrangement: On-site, with flexibility for occasional remote work as needed.

Growth Opportunities:

• Progression to a senior role within the agency
• Expansion of responsibilities and team leadership opportunities
• Potential to work on international campaigns and projects
• Access to professional development and training opportunities

ASSUMPTION: The Campaign Manager role offers opportunities for career growth and development within the agency. Successful candidates can expect to take on increased responsibilities and team leadership opportunities as they progress in their careers.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.

Office Location(s): Unit 1501, The Lee garden Two, 28 Yun Ping Road, Causeway Bay, Hong Kong

Geographic Context:

• Hong Kong Island is a densely populated urban area with a vibrant business district and a mix of modern and historic neighborhoods.
• The office is located in Causeway Bay, a bustling commercial and retail district with easy access to public transportation and amenities.
• Hong Kong is a major global financial hub and a multicultural city with a high standard of living.

Work Schedule: Full-time, Monday to Friday, with flexibility for occasional overtime or weekend work as needed.

ASSUMPTION: The office location in Causeway Bay offers a convenient and vibrant work environment, with easy access to public transportation and amenities. The geographic context of Hong Kong Island provides a dynamic and multicultural work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-person or video call interview with the hiring manager and/or team members
• Final round interview with senior management
• Background check and offer

Key Assessment Areas:

• Client management and communication skills
• Media relations and content creation abilities
• Team leadership and delegation skills
• Presentation and communication skills
• Understanding of media, market research, and current affairs
• Cultural fit and alignment with TEAM LEWIS values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for the Campaign Manager role.
• Prepare examples of successful client campaigns or projects you have managed, including challenges faced and outcomes achieved.
• Research TEAM LEWIS and the Hong Kong market to demonstrate your understanding of the company and its clients.
• Prepare questions to ask the interviewer about the role, team, and company culture to show your interest and engagement.

ATS Keywords: PR, communications, client management, media relations, content creation, team leadership, Hong Kong, advertising services

ASSUMPTION: The application process for the Campaign Manager role at TEAM LEWIS involves several rounds of interviews, with a focus on assessing client management, communication, and team leadership skills. Successful candidates will demonstrate a strong understanding of the role, company, and Hong Kong market.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• Media monitoring and analysis tools (e.g., Mention, Brand24)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The Campaign Manager role requires proficiency in Microsoft Office Suite, project management tools, and social media platforms. Familiarity with media monitoring and analysis tools, as well as content creation and design tools, is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Creative: We foster a culture of innovation and continuous improvement
• Collaborative: We work together to achieve exceptional results
• Commercial: We deliver tangible business impact for our clients
• Community-focused: We use our skills and resources to make a positive difference in the world

Work Style:

• Dynamic and fast-paced, with a focus on delivering results and meeting deadlines
• Collaborative and team-oriented, with a strong emphasis on communication and coordination
• Client-focused, with a commitment to understanding and meeting client needs
• Adaptable and resilient, with the ability to thrive in a changing and challenging environment

Self-Assessment Questions:

• Do you align with TEAM LEWIS' values, particularly the emphasis on creativity, collaboration, and community focus?
• Are you comfortable working in a dynamic and fast-paced environment, with a strong focus on meeting client needs and deadlines?
• Do you possess strong communication and collaboration skills, with the ability to work effectively in a team?
• Are you adaptable and resilient, with the ability to thrive in a changing and challenging environment?

ASSUMPTION: TEAM LEWIS values a creative, collaborative, and community-focused work environment. Successful candidates will demonstrate strong communication and collaboration skills, as well as the ability to thrive in a dynamic and fast-paced environment.

⚠️ Potential Challenges

• Managing multiple client accounts and projects simultaneously, with tight deadlines and high expectations
• Navigating a fast-paced and dynamic work environment, with a focus on delivering results and meeting client needs
• Working with diverse teams and stakeholders, including clients, media, and internal team members
• Keeping up-to-date with current affairs and industry trends, and adapting campaigns and strategies accordingly
• Balancing tactical execution with strategic thinking and planning

ASSUMPTION: The Campaign Manager role presents unique challenges, including managing multiple client accounts and projects, navigating a fast-paced work environment, and balancing tactical execution with strategic thinking. Successful candidates will possess strong organizational skills, adaptability, and the ability to thrive in a dynamic and challenging environment.

📈 Similar Roles Comparison

• The Campaign Manager role at TEAM LEWIS differs from related positions in its focus on managing client accounts and overseeing media relations, content creation, and digital marketing efforts.
• Compared to other PR and communications roles, this position requires a strong balance of client management, creative thinking, and team leadership skills.
• Career paths for successful Campaign Managers may include progression to senior roles within the agency, expansion of responsibilities, and opportunities to work on international campaigns and projects.

ASSUMPTION: The Campaign Manager role at TEAM LEWIS offers a unique blend of client management, creative thinking, and team leadership responsibilities. Successful candidates will possess a strong background in PR and communications, with a proven track record of managing client accounts and leading teams.

📝 Sample Projects

• Managing a high-profile client campaign, including media relations, content creation, and event planning, resulting in significant media coverage and positive client feedback
• Developing and implementing a social media strategy for a B2B client, leading to increased engagement and brand awareness
• Collaborating with the digital team to create and execute an integrated marketing campaign, combining PR, social media, and digital marketing tactics to achieve client objectives

ASSUMPTION: The Campaign Manager role involves a wide range of projects, from managing high-profile client campaigns to developing social media strategies and collaborating with digital teams. Successful candidates will possess a diverse skill set and the ability to adapt to various project requirements.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does the agency support the professional development and growth of its employees?
• What are the key priorities and goals for this role in the first 30, 60, and 90 days?
• How does the agency approach work-life balance, and what support is available for employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and engagement with the company. Successful candidates will prepare questions that address specific aspects of the role, team, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: TEAM LEWIS Job Application
• Tailor your resume and cover letter to highlight relevant experience and skills for the Campaign Manager role.
• Prepare examples of successful client campaigns or projects you have managed, including challenges faced and outcomes achieved.
• Research TEAM LEWIS and the Hong Kong market to demonstrate your understanding of the company and its clients.
• Prepare questions to ask the interviewer about the role, team, and company culture to show your interest and engagement.
• Follow up with the hiring manager one week after your interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.