📌 Core Information
🔹 Job Title: Campaign Manager (RapidScale)
🔹 Company: Cox Communications, Inc.
🔹 Location: Raleigh, North Carolina, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving pipeline and revenue through strategic, measurable demand generation campaigns.
- Optimizing the customer lifecycle and fueling the top of the funnel.
- Collaborating cross-functionally with product marketing, content, sales, and digital teams.
- Managing campaign timelines, deliverables, and stakeholders to ensure successful launches.
- Continuously monitoring and optimizing campaign performance to increase conversion rates and ROI.
ASSUMPTION: This role requires a strong background in B2B enterprise marketing, with expertise across digital channels and a deep familiarity with the buyer lifecycle. A collaborative mindset and ability to thrive in cross-functional environments are crucial for success in this position.
📋 Key Responsibilities
✅ Own the end-to-end planning and execution of multi-channel, persona-driven demand generation campaigns to support pipeline goals across key segments, industries, and solutions.
✅ Collaborate with cross-functional teams to translate GTM strategies into executable campaigns that align with business objectives and buyer pain points.
✅ Drive campaign themes and messaging aligned to personas and stages of the buyer journey.
✅ Partner with digital and operations teams to activate campaigns across paid media, SEO, website, email, events, and ABM platforms.
✅ Manage campaign timelines, deliverables, and stakeholders to ensure successful launches.
✅ Continuously monitor campaign performance and optimize channels, messaging, and tactics to increase conversion rates and ROI.
✅ Implement A/B tests across channels and refine targeting, messaging, and creative based on performance data.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple initiatives, timelines, and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in a related discipline
Experience: 6 years’ experience in a related field (e.g., demand generation, campaign management, or performance marketing)
Required Skills:
- Proven experience running integrated B2B campaigns across digital channels (PPC/SEM, SEO, email, social).
- Hands-on experience with marketing automation and CRM platforms (HubSpot, Salesforce, Marketo, Pardot, or similar).
- Strong project management skills – ability to manage multiple initiatives, timelines, and stakeholders.
- Analytical mindset with the ability to translate data into actionable insights.
- Excellent verbal and written communication skills.
Preferred Skills:
- Experience working with BDR/sales development teams on outbound and ABM-style campaigns.
- Familiarity with intent data, scoring models, and funnel acceleration tactics.
- Tech industry experience is a plus.
ASSUMPTION: Candidates with a combination of a master’s degree and 4 years’ experience, a Ph.D. and 1 year of experience, or 10 years’ experience in a related field may also be considered.
💰 Compensation & Benefits
Salary Range: $90,100.00 - $150,100.00 per year
Benefits:
- Flexible vacation with pay
- Paid holidays throughout the calendar year
- Up to 160 hours of paid wellness annually
- Health care insurance (medical, dental, vision)
- Retirement planning (401(k))
- Paid time off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO)
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Internet
Company Size: 10,001+ employees
Founded: 1898
Company Description:
- Cox Communications provides a wide range of technology solutions for businesses of all sizes.
- Offers reliable, scalable products and services tailored to unique business needs.
- Delivers personalized support and proactive solutions to ensure technology works as hard as customers do.
Company Specialties:
- Voice
- Data
- TV
- Cloud
- Fiber
- Internet
- Private Networks
- Hospitality
- Small Business
- SMB
- Enterprise
- B2B
- Healthcare
- Retail
- Managed IT
- SD-WAN
- Cybersecurity
- Education
- and Government
Company Website: https://www.coxbusiness.com
ASSUMPTION: Cox Communications is a well-established company with a broad range of technology solutions for businesses. They prioritize personalized support and proactive solutions to ensure customer success.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports to the Senior Manager, Demand Generation and works cross-functionally with various teams, including product marketing, content, sales, and digital.
Work Arrangement: Hybrid, with the ability to work remotely part of the week
Growth Opportunities:
- Potential to grow into a leadership role within the demand generation team.
- Opportunities to expand skills and knowledge in B2B marketing, digital channels, and campaign management.
- Chance to work on high-impact campaigns that drive pipeline and revenue for the business.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the business’s success.
🌍 Location & Work Environment
Office Type: Hybrid, with an on-site component in Raleigh, NC
Office Location(s): 301 Hillsborough St Suite 1300, Raleigh, NC 27603, United States
Geographic Context:
- Raleigh is the capital of North Carolina and the second-largest city in the state.
- The Research Triangle region, which includes Raleigh, is known for its strong tech industry and high quality of life.
- The area offers a mix of urban and suburban living options, with a moderate cost of living compared to other major US cities.
Work Schedule: Full-time, typically 40 hours per week, with flexible remote work options
ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote flexibility. The Raleigh office is centrally located and offers easy access to major highways and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the senior manager or director
- Background check and offer extension
Key Assessment Areas:
- Campaign management and execution skills
- Data analysis and optimization capabilities
- Cross-functional collaboration and communication
- Alignment with company values and culture
Application Tips:
- Highlight relevant campaign management experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and how your skills align with the required qualifications.
- Prepare examples of successful campaign strategies and results to discuss during the interview.
- Research Cox Communications and the RapidScale brand to show your enthusiasm for the opportunity.
ATS Keywords: Demand Generation, Campaign Management, Digital Marketing, B2B Marketing, Marketing Automation, CRM, Pipeline, Revenue, Cross-functional Collaboration, Project Management, Data Analysis, Optimization
ASSUMPTION: The application process for this role is likely to be competitive, so it’s essential to tailor your application materials and prepare thoroughly for interviews to showcase your qualifications and fit for the position.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (HubSpot, Salesforce, Marketo, Pardot, or similar)
- Campaign management tools (e.g., Adobe Campaign, Oracle Eloqua, Marketo Engage)
- Email marketing tools (e.g., Mailchimp, Constant Contact, Campaign Monitor)
- SEO and PPC tools (e.g., Google Ads, SEMrush, Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with industry-standard marketing automation, CRM, and campaign management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Act with Integrity
- Think Big, Act Bold
- Own Your Impact
- Collaborate to Win
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable
- Results-oriented and accountable
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment?
- Are you comfortable managing multiple initiatives, timelines, and stakeholders?
- Do you have a strong analytical mindset and ability to translate data into actionable insights?
- Are you results-oriented and accountable for driving campaign performance and ROI?
- Do you align with Cox Communications’ company values and work style?
ASSUMPTION: A strong cultural fit is essential for success in this role, as it requires close collaboration with various teams and a results-driven approach to campaign management.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and balancing priorities
- Keeping up with the latest trends and best practices in digital marketing and campaign management
- Navigating a large, matrixed organization and building effective cross-functional relationships
- Adapting to changes in the marketing technology landscape and tools
ASSUMPTION: These challenges can be overcome with strong project management skills, a collaborative mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other demand generation roles, this position focuses on multi-channel campaign management across the entire buyer journey.
- This role requires a strong background in B2B enterprise marketing and expertise across digital channels.
- Career progression in this role could lead to leadership positions within the demand generation team or broader marketing functions.
ASSUMPTION: This role offers unique opportunities for growth and impact, but it also presents specific challenges that require a strong fit with the company culture and work style.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive pipeline and revenue for a new product launch
- Optimizing email marketing and nurture strategies to improve engagement rates and conversion rates
- Collaborating with sales and BDR teams to create campaign toolkits and content assets that support outbound efforts
- Analyzing campaign performance data to identify trends, optimize channels, and refine targeting, messaging, and creative
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from strategic planning and execution to data analysis and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the demand generation function and where this role fits into the team structure?
- How does this role collaborate with other marketing functions, such as product marketing and content?
- What are the most significant challenges facing the demand generation team currently, and how can this role help address them?
- What opportunities exist for growth and development within the demand generation team and broader marketing functions?
- How does Cox Communications support work-life balance and employee well-being, particularly for hybrid and remote workers?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and helps you assess the fit between your career goals and the opportunities available at Cox Communications.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant campaign management experience and achievements.
- Write a cover letter that demonstrates your understanding of the role and how your skills align with the required qualifications.
- Prepare examples of successful campaign strategies and results to discuss during the interview.
- Research Cox Communications and the RapidScale brand to show your enthusiasm for the opportunity.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
