Campaign Manager, Self-Serve Business

📌 Core Information

🔹 Job Title: Campaign Manager, Self-Serve Business

🔹 Company: 1Password

🔹 Location: Remote (US or Canada)

🔹 Job Type: Full Time Remote

🔹 Category: Marketing

🔹 Date Posted: 2025-05-23

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (US or Canada)

🚀 Job Overview

Key aspects of this role include:

• Driving revenue growth of 1Password's self-serve business through strategic campaign development, execution, and measurement.
• Owning the strategy and execution of cross-channel B2C and B2B SS campaigns, as well as overseeing the end-to-end strategy and execution of 1Password’s influencer program.
• Collaborating with cross-functional teams to develop comprehensive campaign strategies that enhance customer acquisition, retention, and monetization.
• Analyzing data, identifying trends and insights, and providing actionable recommendations to improve campaign effectiveness.
• Building strong relationships with key stakeholders across the organization, fostering collaboration and ensuring alignment on campaign objectives and strategies.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Strong organizational skills and the ability to work effectively in a fast-paced, dynamic environment are essential.

📋 Key Responsibilities

✅ Develop and own full-funnel evergreen and tentpole campaign strategy across B2C and B2B SS, aligning with broader marketing objectives and tailored to target audience.

✅ Collaborate with cross-functional teams to develop comprehensive campaign strategies that enhance customer acquisition, retention, and monetization.

✅ Lead end-to-end management of integrated marketing campaigns with cross-functional channel leads (e.g., email, paid advertising, social media, content marketing).

✅ Establish key performance indicators (KPIs) for all campaigns and develop robust tracking and reporting mechanisms to monitor campaign performance.

✅ Present performance reports and insights to key stakeholders, effectively communicating campaign results, business performance, and recommendations.

✅ Build strong relationships with key stakeholders across the organization, fostering collaboration and ensuring alignment on campaign objectives and strategies.

ASSUMPTION: This role involves a high degree of strategic planning, execution, and analysis. Strong problem-solving skills and the ability to think critically are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Economics, Business Administration, Communications, or a related field.

Experience: 3-5 years of experience in marketing, campaign management, or a related field, with increasing levels of responsibility.

Required Skills:

• Proven ability to understand customer needs and craft creative, targeted, and on-brand marketing campaigns that effectively engage and convert.
• Demonstrated ability to develop and execute successful full-funnel marketing campaigns.
• Strong analytical skills and experience with performance metrics, data analysis, and reporting.
• Excellent communication, interpersonal, and presentation skills.
• Proven ability to lead and influence cross-functional teams.
• Ability to work effectively in a fast-paced, dynamic environment, managing multiple projects simultaneously.
• Strong attention to detail and commitment to deliver high-quality work.
• Demonstrated ability to think critically, solve problems creatively, and make sound decisions with imperfect information.

Preferred Skills:

• SaaS Marketing Experience: Experience working in a SaaS marketing role, particularly with a focus on self-service or product-led growth, is highly valuable.
• Small Business Marketing Expertise: Experience marketing to small businesses is a plus. This involves understanding the unique challenges and needs of small business owners and tailoring messaging accordingly.
• Data-Driven Marketer: A strong data-driven mindset is crucial. This includes experience with marketing analytics tools (e.g., Google Analytics, Looker, SQL) and the ability to analyze data to optimize campaigns and measure ROI.
• Experience developing and executing influencer marketing strategies, including identifying relevant influencers, negotiating partnerships, and measuring campaign performance. Familiarity with influencer marketing platforms and tools is a plus.
• Experience with Asana or other program management tools.

ASSUMPTION: While not explicitly stated, proficiency in relevant marketing tools and software is expected for this role.

💰 Compensation & Benefits

Salary Range: The annual base salary for this role is between $100,000 USD and $136,000 USD for US-based roles, and between $94,000 CAD and $128,000 CAD for Canada-based roles. At 1Password, they approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

Benefits:

• Health, dental, 401k and many other benefits for US-based roles.
• Health, dental, RRSP and many other benefits for Canada-based roles.
• Immediate participation in 1Password's benefits program.
• Generous paid time off, including four company-wide wellness days.
• Equity grant and, where applicable, participation in their incentive programs.

Working Hours: Full-time position with standard business hours, but flexibility may be available.

ASSUMPTION: The salary range provided is inclusive of all compensation components, such as salary, bonuses, and stock options. The benefits listed are subject to change and may vary based on the employee's location and role.

📌 Applicant Insights

🔍 Company Context

Industry: 1Password operates in the computer and network security industry, focusing on password management and extended access management solutions for businesses.

Company Size: 1Password is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment.

Founded: 1Password was founded in 2005 and is headquartered in Toronto, ON, with a remote-first culture.

Company Description:

• 1Password is a leading provider of password management and extended access management solutions for businesses.
• Their mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted.
• 1Password is committed to leveraging cutting-edge technology, including AI, to achieve its mission and create better solutions for its customers and itself with future forms of AI.

Company Specialties:

• Password management
• Extended access management
• Identity and access management (IAM)
• Cybersecurity solutions

Company Website: 1Password

ASSUMPTION: 1Password's focus on remote work and commitment to fostering an inclusive, diverse, and equitable workplace are key factors that contribute to its success and employee satisfaction.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring several years of relevant experience in marketing or campaign management.

Reporting Structure: The Campaign Manager will report directly to the Director of SS Growth and work closely with cross-functional teams, including Marketing, Product, Partnerships, Data & Technology, and Customer Experience.

Work Arrangement: This is a remote opportunity within Canada and the US, with occasional travel for in-person engagement, such as annual department-wide offsites, team meetings, and customer/industry events.

Growth Opportunities:

• As 1Password continues to grow, there will be opportunities for the Campaign Manager to take on more responsibility and advance their career within the marketing department or the organization as a whole.
• With experience and strong performance, the Campaign Manager may have the opportunity to lead a team or take on a more senior role.

ASSUMPTION: The growth opportunities for this role are dependent on the individual's performance, the organization's growth, and the availability of suitable positions.

🌍 Location & Work Environment

Office Type: 1Password has a remote-first culture, with no physical office requirement for this role.

Office Location(s): The primary office location for 1Password is in Toronto, ON, but employees can work from anywhere within Canada or the US.

Geographic Context:

• Canada and the US have well-established tech industries, providing ample opportunities for collaboration and professional growth.
• The time zones covered by these locations allow for effective communication and collaboration with team members and stakeholders across North America.
• The cost of living and labor market conditions may vary significantly between locations, impacting compensation and benefits packages.

Work Schedule: The work schedule for this role is standard business hours, with flexibility for occasional remote work.

ASSUMPTION: The remote work arrangement for this role may require occasional travel for in-person engagement, as mentioned earlier.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with cross-functional team members
• Final interview with the Director of SS Growth
• Background check and offer extension

Key Assessment Areas:

• Campaign strategy and development
• Program management and execution
• Performance measurement and analysis
• Stakeholder management
• Cultural fit and alignment with 1Password's core values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of 1Password's products, target audience, and marketing strategies in your application materials.
• Prepare examples of successful campaigns you've managed, including metrics and results, to discuss during the interview.
• Be ready to discuss your approach to data-driven marketing and influencer partnerships.
• Research 1Password's company culture and values, and be prepared to explain how you align with them.

ATS Keywords: Campaign Management, Marketing Strategy, Data Analysis, Cross-Functional Collaboration, Performance Metrics, Communication Skills, Problem Solving, Attention to Detail, Mentoring, SaaS Marketing, Small Business Marketing, Analytical Skills, Creativity, Project Management, Customer Engagement

ASSUMPTION: The interview process for this role may include additional assessments or interviews, depending on the candidate's qualifications and the organization's needs.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Analytics and reporting tools (e.g., Google Analytics, Looker, SQL)
• Project management tools (e.g., Asana, Trello)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the organization's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Keep it simple
• Lead with honesty
• Put people first

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and comfortable with ambiguity
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you approach campaign strategy and development, and how do you ensure alignment with broader marketing objectives and target audience?
• Can you provide an example of a successful campaign you've managed, including metrics and results, and explain how you optimized it based on data analysis?
• How do you balance data-driven decision-making with creativity and innovation in your marketing strategies?
• How do you approach stakeholder management, and how do you ensure effective communication and collaboration with cross-functional teams?

ASSUMPTION: 1Password values candidates who are proactive, curious, and driven to make an impact, as well as those who are receptive to feedback and committed to continuous learning and improvement.

⚠️ Potential Challenges

• The dynamic and fast-paced nature of the role may require candidates to manage multiple projects simultaneously and adapt to changing priorities.
• The remote work arrangement may present challenges in terms of communication, collaboration, and work-life balance.
• The need to travel occasionally for in-person engagement may be inconvenient or costly for some candidates.
• The competitive nature of the tech industry may present challenges in terms of attracting and retaining top talent.

ASSUMPTION: 1Password's commitment to fostering a remote-friendly and inclusive work environment, as well as its competitive compensation and benefits package, helps mitigate these potential challenges.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a greater emphasis on campaign strategy and development, as well as data-driven decision-making and performance analysis.
• In the tech industry, 1Password is known for its strong focus on security and privacy, which sets it apart from other companies in the space.
• Career progression in this role may involve taking on more responsibility within the marketing department or exploring opportunities in related fields, such as product marketing or customer success.

ASSUMPTION: The specific responsibilities and career progression opportunities for this role may vary based on the organization's needs and the candidate's qualifications.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign to increase brand awareness and drive customer acquisition.
• Analyzing campaign performance data to identify trends and insights, and optimizing campaigns to improve effectiveness and ROI.
• Collaborating with cross-functional teams to develop and launch a new product marketing campaign, including targeted messaging and promotional materials.

ASSUMPTION: The specific projects for this role may vary based on the organization's priorities and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
• How does 1Password approach data privacy and security, and how does this impact the marketing strategies for its products?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does 1Password support the professional development and growth of its employees, particularly in the marketing department?
• What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates the candidate's interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, demonstrating your understanding of 1Password's products, target audience, and marketing strategies.
• Prepare examples of successful campaigns you've managed, including metrics and results, to discuss during the interview.
• Research 1Password's company culture and values, and be prepared to explain how you align with them.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.