📌 Core Information
🔹 Job Title: Campaign Manager/Senior Manager (小売＆消費財担当)
🔹 Company: Salesforce
🔹 Location: Tokyo, Tōkyō, Japan
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-04-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing Go-to-Market strategies for the retail and consumer goods (RCG) industry
- Driving market share growth and new market penetration through strategic marketing initiatives
- Creating and implementing customer lifecycle marketing plans to enhance customer success and business growth
- Collaborating cross-functionally with various internal teams to execute integrated marketing campaigns
- Leveraging digital and multi-channel strategies to acquire new customers and expand existing ones
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Develop and execute Go-to-Market strategies tailored to the RCG industry to drive market share growth and new market penetration
✅ Create and implement customer lifecycle marketing plans to enhance customer success and business growth
✅ Collaborate cross-functionally with various internal teams, including sales, product marketing, industry advisors, and business value services, to execute integrated marketing campaigns
✅ Leverage digital and multi-channel strategies to acquire new customers and expand existing ones
✅ Analyze market trends and customer data to inform marketing strategies and improve campaign performance
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong analytical skills to make data-driven decisions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7-10 years of experience in field marketing, demand generation, or sales within the IT or RCG industry
Required Skills:
Preferred Skills:
- Fluency in English
- Experience with Salesforce products and ecosystem
- Industry-specific knowledge of the retail and consumer goods sector
ASSUMPTION: Candidates with experience in the RCG industry and proficiency in both Japanese and English will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: ¥8,000,000 - ¥12,000,000 per year (Based on industry standards for similar roles in Tokyo)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and paid time off policies
- Employee stock purchase plan
- Tuition reimbursement and professional development opportunities
Working Hours: 40 hours per week, with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Tokyo. Actual compensation may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Salesforce operates in the software development industry, specializing in enterprise cloud computing and customer relationship management (CRM) solutions.
Company Size: Salesforce is a large corporation with over 10,000 employees globally. This size allows for extensive resources and opportunities for career growth and development.
Founded: Salesforce was founded in 1999 and has since grown to become a leading provider of CRM and cloud-based software solutions.
Company Description:
- Salesforce is a customer-centric company that helps businesses build stronger relationships with their customers through its CRM platform
- The company offers a wide range of products and services, including sales, marketing, and service clouds, as well as industry-specific solutions
- Salesforce is committed to innovation, sustainability, and giving back to communities through its corporate social responsibility initiatives
Company Specialties:
- Enterprise cloud computing
- Customer relationship management (CRM)
- Salesforce platform and ecosystem
- Marketing automation and analytics
- Customer service and support
Company Website: www.salesforce.com
ASSUMPTION: Salesforce's large size and extensive product offerings provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring a high degree of strategic thinking, leadership, and cross-functional collaboration.
Reporting Structure: The Campaign Manager/Senior Manager will report directly to the Head of Marketing for the RCG business unit and will oversee a team of marketing professionals.
Work Arrangement: This role is based in Tokyo, Japan, with a hybrid work arrangement that combines on-site and remote work.
Growth Opportunities:
- Potential to advance to a director or vice president role within the marketing organization
- Opportunities to expand responsibilities and lead larger marketing campaigns or teams
- Possibility to transition to a different business unit or function within the company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance their career within the marketing organization or the broader company.
🌍 Location & Work Environment
Office Type: Salesforce's Tokyo office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 1-1-3 Marunouchi, Chiyoda-ku, Tokyo 100-0005, Japan
Geographic Context:
- Tokyo is the capital and largest city in Japan, with a population of over 13 million people
- The city is known for its vibrant culture, rich history, and diverse neighborhoods
- Tokyo is a major global hub for business, finance, and technology
Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Flexible work arrangements are available.
ASSUMPTION: Working in Tokyo offers a unique blend of cultural experiences, professional opportunities, and a dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final round interview with the head of marketing for the RCG business unit
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Industry-specific knowledge and market trends
- Marketing campaign planning and execution
- Data analysis and interpretation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the RCG industry and Salesforce's products and services
- Prepare for behavioral interview questions that focus on your problem-solving skills and cross-functional collaboration experience
- Showcase your ability to develop and execute strategic marketing campaigns that drive business growth
ATS Keywords: Campaign Management, Demand Generation, Go-to-Market Strategy, Marketing Automation, CRM, Retail, Consumer Goods, Japanese Language, Strategic Thinking, Cross-functional Collaboration
ASSUMPTION: Salesforce's hiring process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Marketo
- Google Analytics
- Microsoft Office Suite
- Slack
- Zoom
ASSUMPTION: Proficiency in marketing automation tools, CRM platforms, and data analysis software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Innovation
- Trust
- Equality
- Sustainability
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and analytical
- Customer-centric and empathetic
- Inclusive and diverse
Self-Assessment Questions:
- How do you align with Salesforce's value of 'Innovation' in your approach to marketing campaign development?
- How comfortable are you working in a hybrid work environment, collaborating with both on-site and remote team members?
- How do you ensure that your marketing strategies and tactics are tailored to the unique needs and preferences of your target audience?
ASSUMPTION: Salesforce values candidates who demonstrate a strong cultural fit with the company's values and work style, as well as a deep understanding of its products and services.
⚠️ Potential Challenges
- Managing a high volume of marketing campaigns and projects simultaneously
- Balancing the needs and priorities of multiple internal stakeholders
- Adapting to changes in market trends and customer preferences
- Working effectively in a hybrid work environment, collaborating with both on-site and remote team members
- Meeting tight deadlines and performance targets for marketing campaigns
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills to succeed.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position requires a deeper understanding of the RCG industry and its unique market dynamics
- Unlike other marketing roles, this position focuses on driving market share growth and new market penetration through strategic marketing initiatives
- Career progression in this role may differ from other marketing positions, with opportunities to advance to director or vice president levels within the marketing organization or the broader company
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, requiring a strategic mindset and industry-specific knowledge to succeed.
📝 Sample Projects
- Developing and executing a Go-to-Market strategy for a new product launch in the RCG industry
- Creating and implementing a customer lifecycle marketing plan to improve customer retention and expansion in the RCG sector
- Collaborating with cross-functional teams to execute an integrated marketing campaign that drives market share growth and new market penetration
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the Campaign Manager/Senior Manager role within the RCG business unit at Salesforce.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing organization and the company's overall business strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Salesforce support the professional development and growth of its marketing employees?
- What are the most significant challenges facing the RCG industry, and how can this role address them through strategic marketing initiatives?
- How does Salesforce measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its strategic impact on the company's business goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your strategic thinking, cross-functional collaboration, and industry-specific knowledge
- Prepare for behavioral interview questions that assess your problem-solving skills, cross-functional collaboration experience, and marketing campaign planning and execution abilities
- Research the RCG industry and Salesforce's products and services to demonstrate your understanding of the company and its business goals
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
