📌 Core Information
🔹 Job Title: Campaign Manager - Super
🔹 Company: AMP Limited
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing multi-channel digital and direct marketing campaigns to drive customer acquisition and create meaningful connections
- Working closely with the Senior Marketing Manager to translate strategic vision into actionable go-to-market plans
- Optimizing campaign performance in real-time using data-driven insights
- Collaborating effectively across product and marketing teams to deliver commercial outcomes
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a dynamic environment. The ideal candidate will be comfortable with ambiguity and able to adapt quickly to changing priorities.
📋 Key Responsibilities
✅ Execute multi-channel digital and direct marketing campaigns to drive customer acquisition and create meaningful connections
✅ Work closely with the Senior Marketing Manager to translate strategic vision into actionable go-to-market plans
✅ Optimize campaign performance in real-time using data-driven insights
✅ Collaborate effectively across product and marketing teams to deliver commercial outcomes
✅ Contribute to the creation of campaigns that showcase new to market features and create a deep and ongoing relationship with customers
ASSUMPTION: This role requires a strong understanding of the superannuation and wealth industry, as well as a solid grasp of digital marketing trends and emerging technologies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record of delivering marketing campaigns that achieve commercial outcomes, with a focus on growth-focused digital marketing channels
Required Skills:
- Campaign creation and delivery
- Digital marketing expertise
- Strong stakeholder management and communication skills
- Analytical mindset
- Customer advocacy
- Collaboration and teamwork
- Learning agility
Preferred Skills:
- Experience in the superannuation and wealth industry
- Familiarity with marketing automation tools
ASSUMPTION: While a degree in Marketing or Business is preferred, candidates with relevant experience and a proven track record of success may also be considered.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Campaign Manager role in Sydney, the estimated salary range is AUD 120,000 - 150,000 per annum. This estimate is subject to change based on the candidate's experience and qualifications.
Benefits:
- Competitive salary package
- Performance-based bonuses
- Employee share plan
- Flexible work arrangements
- Learning and development opportunities
- Employee assistance program
Working Hours: Full-time position with standard business hours, Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. AMP Limited operates in the competitive financial services sector, offering a range of products and services including financial advice, superannuation, and banking.
Company Size: Large (1,001-5,000 employees). As a large organization, AMP offers a wide range of opportunities for career growth and development.
Founded: 1849. AMP Limited was founded as the Australian Mutual Provident Society and has a long history in the Australian financial services industry.
Company Description:
- AMP Limited is a retail wealth management and banking business supporting approximately 1.5 million customers across Australia and New Zealand
- The company offers expertise in financial advice, superannuation, and banking to help people achieve their financial goals and create their tomorrow
- AMP Limited is committed to fostering inclusion, diversity, and a warm feeling of belonging in the workplace
Company Specialties:
- Financial Planning and Advice
- Superannuation
- Investments
- Banking
Company Website: http://www.amp.com.au
ASSUMPTION: As a large, established company, AMP Limited offers a stable and supportive work environment with a strong focus on employee development and growth.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 5-10 years of experience in marketing, looking to take the next step in their career.
Reporting Structure: The Marketing Campaign Manager for Super reports directly to the Senior Marketing Manager for Retirement and Master Trust.
Work Arrangement: On-site. This role requires a physical presence in the Sydney office.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion into other areas of the business, such as product management or strategy
- Development of leadership and management skills through mentoring and coaching opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to progress within the marketing function or explore other areas of the business.
🌍 Location & Work Environment
Office Type: Corporate. AMP Limited's Sydney office is a modern, professional environment with a collaborative and inclusive culture.
Office Location(s): 50 Bridge St, Sydney, New South Wales 2000, AU
Geographic Context:
- Sydney is the largest city in Australia and the capital of New South Wales
- The city is known for its vibrant culture, diverse communities, and beautiful harbor
- Sydney offers a high standard of living, with excellent educational, recreational, and cultural amenities
Work Schedule: Standard business hours, Monday to Friday, with flexibility for remote work as needed
ASSUMPTION: The Sydney office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and a member of the marketing team
- Final interview with the Senior Marketing Manager for Retirement and Master Trust
Key Assessment Areas:
- Campaign creation and delivery skills
- Digital marketing expertise
- Stakeholder management and communication skills
- Analytical mindset and data-driven decision-making
- Customer advocacy and customer-centric mindset
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to campaign creation and delivery, as well as your understanding of the superannuation and wealth industry
- Demonstrate your ability to work effectively in a dynamic and collaborative environment
ATS Keywords: Marketing Campaign Manager, Superannuation, Wealth Industry, Digital Marketing, Stakeholder Management, Customer Advocacy, Collaboration, Learning Agility
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, as well as their cultural fit with the company and the marketing team.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The ideal candidate will have experience with marketing automation tools and CRM software, as well as a basic understanding of data analysis and visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Putting customers at the heart of everything we do
- Inclusive: Embracing diversity and creating an environment where everyone can thrive
- Agile: Being responsive to change and continuously improving
Work Style:
- Collaborative: Working closely with cross-functional teams to deliver commercial outcomes
- Data-driven: Using data to inform decision-making and optimize campaign performance
- Adaptable: Thriving in a dynamic and ambiguous environment
Self-Assessment Questions:
- Do you have a proven track record of delivering marketing campaigns that achieve commercial outcomes?
- Are you comfortable working in a dynamic and collaborative environment, with a high degree of autonomy?
- Do you have a strong understanding of the superannuation and wealth industry, as well as a solid grasp of digital marketing trends and emerging technologies?
ASSUMPTION: The ideal candidate for this role will be a strong communicator, a strategic thinker, and a collaborative team player, with a passion for customer advocacy and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- The role requires a high level of autonomy and the ability to work effectively in a dynamic environment
- The superannuation and wealth industry can be complex and highly regulated, requiring a strong understanding of the relevant regulations and compliance requirements
- The role may require occasional travel to other AMP offices or client sites
- The Sydney office can be busy and fast-paced, with a high volume of work and tight deadlines
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced and dynamic environment, with a high degree of autonomy and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Compared to other marketing campaign manager roles, this position offers a unique opportunity to work on campaigns that showcase new to market features and create a deep and ongoing relationship with customers
- In the superannuation and wealth industry, this role offers a competitive salary and benefits package, as well as significant growth potential
- Compared to other marketing roles, this position requires a strong understanding of the superannuation and wealth industry, as well as a solid grasp of digital marketing trends and emerging technologies
ASSUMPTION: This role offers a unique opportunity to work on high-impact campaigns that drive customer acquisition and create meaningful connections, while also providing significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a multi-channel digital marketing campaign to launch a new superannuation product, including email marketing, social media advertising, and content marketing
- Conducting market research to identify customer pain points and inform the development of targeted marketing campaigns
- Collaborating with the product team to create customer-centric marketing materials that showcase the features and benefits of AMP's superannuation products
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to deliver results in a dynamic and collaborative environment.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does AMP support the professional development and growth of its marketing employees?
- What are the key challenges facing the superannuation and wealth industry, and how is AMP positioned to address them?
- How does AMP foster a culture of inclusion and diversity, and what initiatives are in place to support employees from diverse backgrounds?
ASSUMPTION: The ideal candidate will be proactive and curious, asking insightful questions that demonstrate their understanding of the role and their commitment to driving results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns, including data-driven results and customer testimonials
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
