📌 Core Information
🔹 Job Title: Campaign Manager, TikTok Shop
🔹 Company: GR0
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Managing TikTok Shop campaigns for multiple D2C clients
- Serving as the main point of contact for clients, including strategy, execution, and performance reporting
- Liaising with TikTok as a TikTok Shop Service Provider (TSP) to advocate for client needs and drive co-marketing opportunities
- Proactively pitching new ideas, features, and cost-reduction opportunities to clients and internal teams
- Collaborating with cross-functional teams to align TikTok Shop with broader eCommerce goals
ASSUMPTION: This role requires a proactive, strategic, and experienced TikTok Shop Campaign Manager who can thrive in a fast-paced, cross-functional environment and drive client revenue growth.
📋 Key Responsibilities
✅ Own day-to-day strategy and performance across TikTok Shop for multiple D2C clients
✅ Serve as the main point of contact for TikTok Shop client programs, including setup, content approval, fulfillment troubleshooting, performance reporting, and optimization
✅ Liaise directly with TikTok to advocate for client needs, unlock new beta tools, resolve support issues, and drive co-marketing opportunities as part of the TSP relationship
✅ Proactively pitch new ideas, features, and cost-reduction opportunities to clients and internal teams based on platform updates and creator trends
✅ Audit and update product listings regularly to stay compliant with TikTok’s evolving guidelines, especially in health, beauty, and supplement categories
✅ Communicate with creators and affiliates through TikTok Creator Marketplace, Slack, and email—pitching products, negotiating rates, and optimizing commission structures
✅ Approve and boost creator content aligned with brand goals; request edits when necessary
✅ Troubleshoot common TikTok Shop issues (e.g., video syncing, product bugs, order fulfillment) in coordination with Shopify and third-party tools like AfterShip
✅ Track affiliate and creator performance, identify high performers, and build ongoing activation strategies
✅ Manage TikTok Shop promotional campaigns and discount product registration (e.g., Black Friday, Summer Sale)
✅ Create detailed TikTok Shop audits and opportunity assessments for prospective clients during the pre-sale stage, including competitor benchmarking and sales forecasting
✅ Maintain internal documentation and actively collaborate with cross-functional teams (Paid Media, SEO, Creative) to align TikTok Shop with broader eCommerce goals
✅ Report on campaign performance with actionable insights and clear visualizations
✅ Act as the internal knowledge base for TikTok Shop best practices, trends, and community-building tactics
✅ Stay ahead of TikTok algorithm shifts, affiliate marketplace trends, and content strategy changes to ensure clients remain competitive and scalable
ASSUMPTION: This role requires strong organizational skills, exceptional communication skills, and the ability to juggle competing client priorities and deadlines while remaining self-motivated and attentive to detail and accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 1.5+ years of hands-on experience managing and optimizing sales on TikTok Shop, including product listings, promotional strategies, and influencer collaborations
Required Skills:
- Proven experience in TikTok Shop campaign management
- Excellent communication and presentation skills
- Strong organizational skills and ability to manage multiple priorities
- Analytical mindset with a data-driven approach to decision-making
- Familiarity with project management frameworks
- Experience working with cross-functional teams
Preferred Skills:
- Experience with Shopify and third-party tools like AfterShip
- Fluency in additional languages
- Experience working with small and medium businesses
ASSUMPTION: Candidates with experience in social commerce, eCommerce, and digital marketing will have a strong foundation for success in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $80,000 per year (commensurate with experience)
Benefits:
- Health and Family Benefits
- Unlimited PTO
- Community Impact
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is based on industry standards for a Campaign Manager role with the required experience level and location. Benefits are subject to change and may vary based on the employee's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2020
Company Description:
- GR0 is an award-winning digital marketing agency focused exclusively on igniting organic growth for direct-to-consumer and business-to-business startups and established brands
- The company empowers brands to build powerful online brands using a highly technical, best-in-class approach that delivers value and experience to consumers and engagement and sales for brands
- GR0 offers a comprehensive list of services, including SEO, content writing, performance PR, affiliate marketing, organic social media, influencer marketing, Google Ads, email/SMS marketing, and more
Company Specialties:
- SEO
- Content Writing
- Influencer Marketing
- Affiliate Marketing
- Email Marketing
- SMS Marketing
- Google Ads
- Performance PR
Company Website: gr0.com
ASSUMPTION: GR0 is a rapidly growing company with a strong focus on employee development and a commitment to supporting the communities where they work and live.
📊 Role Analysis
Career Level: Mid-level to senior-level role with opportunities for growth and advancement
Reporting Structure: Reports directly to the Hiring Manager or relevant department head
Work Arrangement: Remote work with flexible hours and the ability to work independently
Growth Opportunities:
- Potential to advance to a senior-level or management role within the company
- Opportunities to work on diverse client projects and gain experience in various aspects of digital marketing
- Chance to collaborate with cross-functional teams and learn from industry experts
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.
🌍 Location & Work Environment
Office Type: Remote work with no physical office location
Office Location(s): N/A
Geographic Context:
- GR0 is headquartered in Los Angeles, California, but this role can be performed remotely from anywhere
- The company supports a diverse and inclusive work environment, with employees from various backgrounds and locations
- GR0 is committed to promoting an environment that celebrates diversity, fosters openness, and encourages conversations around what makes us different to further learn from one another
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work independently
ASSUMPTION: The remote work environment offers candidates the flexibility to work from anywhere, with the ability to balance work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Recruiter screen (30-minute phone call to discuss career journey and professional motivators)
- Hiring Manager + Team Interview (discuss campaign strategy experience, past performance marketing wins, and creative/analytical approach)
- Co-Founders Connect (connect with GR0's CEO and Chief Growth Officer)
- Offer (competitive offer and hope you'll accept)
Key Assessment Areas:
- Campaign strategy experience
- Past performance marketing wins
- Creative and analytical approach to driving results
- Alignment with GR0's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your TikTok Shop experience and relevant skills
- Be prepared to discuss your approach to campaign strategy, performance marketing, and data-driven decision-making
- Research GR0's company culture and values to ensure a strong fit
ATS Keywords: TikTok Shop, Campaign Management, Client Relationship, Performance Reporting, Content Approval, Troubleshooting, Data Analysis, Project Management, Communication, Influencer Collaboration, Sales Strategy, E-commerce, Social Commerce, Audit, Optimization, Cross-Functional Collaboration
ASSUMPTION: GR0's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for both the candidate and the company.
🛠️ Tools & Technologies
- TikTok Shop platform
- Shopify (e-commerce platform)
- AfterShip (shipping management tool)
- Slack (communication platform)
- Project management frameworks (e.g., Asana, Trello, Monday.com)
- Data analysis tools (e.g., Google Analytics, Excel)
ASSUMPTION: This role requires proficiency in the TikTok Shop platform and familiarity with relevant e-commerce, communication, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Putting people above all else
- Promoting an environment that celebrates diversity, fosters openness, and encourages conversations around what makes us different
- Equal pay for equal work and transparency in compensation
Work Style:
- Collaborative and cross-functional team environment
- Data-driven and analytical approach to decision-making
- Proactive and self-motivated with strong organizational skills
Self-Assessment Questions:
- Do you have experience managing TikTok Shop campaigns and driving client revenue growth?
- Are you comfortable working remotely and independently with flexible hours?
- Do you thrive in a fast-paced, cross-functional environment and enjoy collaborating with diverse teams?
ASSUMPTION: GR0 values candidates who align with their company values and work style, with a strong focus on promoting an inclusive and diverse work environment.
⚠️ Potential Challenges
- Managing competing client priorities and deadlines while maintaining accuracy and attention to detail
- Staying up-to-date with TikTok's evolving guidelines, algorithm shifts, and content strategy changes
- Troubleshooting common TikTok Shop issues and coordinating with external partners (e.g., Shopify, AfterShip)
- Working remotely and maintaining productivity in a flexible work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, exceptional communication skills, and a proactive, data-driven approach to campaign management.
📈 Similar Roles Comparison
- Campaign Manager (TikTok Shop) vs. Social Media Manager (TikTok): The Campaign Manager role focuses specifically on TikTok Shop campaign management, while the Social Media Manager role may encompass broader social media strategy and content creation
- Industry-specific context: The TikTok Shop ecosystem is unique, with its own set of guidelines, tools, and best practices that differ from other social media platforms and e-commerce channels
- Career path comparison: A successful Campaign Manager (TikTok Shop) may advance to a senior-level or management role within the company, with opportunities to specialize in TikTok Shop strategy or expand into broader e-commerce and digital marketing roles
ASSUMPTION: This role offers a unique opportunity to specialize in TikTok Shop campaign management and drive client revenue growth in a rapidly growing industry.
📝 Sample Projects
- Developing and executing a TikTok Shop campaign strategy for a health and beauty brand, including product listing optimization, influencer collaboration, and promotional campaign management
- Conducting a comprehensive TikTok Shop audit and opportunity assessment for a prospective client, including competitor benchmarking, sales forecasting, and strategic proposal development
- Managing a high-opportunity TikTok Shop client account, including day-to-day strategy, performance reporting, and optimization, as well as liaison with TikTok as a TikTok Shop Service Provider (TSP)
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to a successful Campaign Manager (TikTok Shop) at GR0.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does GR0 support the growth and development of its employees?
- What are the most challenging aspects of working with TikTok as a TikTok Shop Service Provider (TSP)?
- How does GR0 collaborate with cross-functional teams to align TikTok Shop with broader eCommerce goals?
- What are the most rewarding aspects of working at GR0, according to current employees?
ASSUMPTION: These interview questions are designed to assess the role's responsibilities, company culture, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your TikTok Shop experience and relevant skills
- Prepare for the interview by researching GR0's company culture and values, and be ready to discuss your approach to campaign strategy, performance marketing, and data-driven decision-making
- If selected, be prepared to provide examples of past performance marketing wins and your creative/analytical approach to driving results
- Follow up with the hiring team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
