📌 Core Information
🔹 Job Title: Campaign Marketing Executive
🔹 Company: Informa Group Plc.
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time, Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing marketing campaigns for small events
- Managing social media activities for large-scale events
- Leveraging the marketing mix for omnichannel campaigns with a focus on digital channels
- Designing impactful demand-generation campaigns across various channels
- Collaborating with cross-functional teams to ensure maximum exposure and engagement
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously. The hybrid work arrangement allows for flexibility while ensuring regular on-site collaboration.
📋 Key Responsibilities
✅ Plan, budget, and implement effective marketing campaigns for small events
✅ Manage social media activities for large-scale events and report back to the marketing lead
✅ Leverage the marketing mix for omnichannel campaigns, focusing on digital channels
✅ Design impactful demand-generation campaigns through all online and offline channels
✅ Dedicated segmentation and targeting plan for all campaigns based on analysis and brief supplied
✅ Set up products and campaigns in marketing and CRM systems
✅ Manage email campaigns independently
✅ Create content such as blog posts, whitepapers, interviews, and reports for training
✅ Manage social media platforms and ensure related websites are up to date with key messaging
✅ Identify a data acquisition strategy to grow existing databases
✅ Set up and manage media deals with external organizations to ensure maximum exposure at the lowest cost
✅ Work closely with telesales functions on key campaigns and incorporate customer feedback
✅ Manage budgets and provide KPI reports for update meetings with Campaign Director and Senior Marketing Managers
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong project management skills and attention to detail.
🎯 Required Qualifications
Education: BSc/MSc degree in business, marketing, journalism, or related field
Experience: 1+ years working in a marketing or sales role
Required Skills:
- PPC management
- Strong copywriting skills
- Hands-on experience with a range of print and digital marketing channels
- Demonstrated knowledge of Digital Marketing including email marketing
Preferred Skills:
- Exposure to design
- Ability to set goals and execute under tight deadlines
ASSUMPTION: While the role requires specific marketing skills, a strong work ethic and adaptability to a fast-paced environment are equally important.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (Estimated based on industry standards for the role and location)
Benefits:
- Freedom & Flexibility: Colleagues rate highly for the flexibility and trust they receive, with most balancing time in the office with time working remotely
- Great Community: A welcoming culture with in-person and online social events, active diversity and inclusion networks
- Broader Impact: Take up to four days per year to volunteer, with charity match funding available too
- Career Opportunity: Bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning
- Time Out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from, plus company-funded private medical cover
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps, and more
- Recognition for great work, with global awards and kudos programs
- International collaboration with teams around the world
ASSUMPTION: The estimated salary range is based on industry standards for the role, location, and experience level. The benefits package is comprehensive and designed to support employees' personal and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Informa operates in the information services sector, focusing on academic and business-to-business markets. They connect professionals with knowledge to help them learn more, know more, and do more.
Company Size: Informa is a large organization with over 10,000 employees across 30 countries. This size offers opportunities for growth and collaboration with diverse teams.
Founded: Informa was founded in 1998 and has since grown into a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
Company Description:
- Informa champions specialists working in academic and business-to-business markets
- They connect people with knowledge to help them learn more, know more, and do more
- Informa is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: www.informa.com
ASSUMPTION: Informa's diverse range of specialties allows for career growth and exposure to various aspects of the information services industry.
📊 Role Analysis
Career Level: This role is suitable for early-career marketing professionals seeking to gain experience in campaign management, digital marketing, and social media management.
Reporting Structure: The Campaign Marketing Executive will report directly to the Campaign Director and work closely with Senior Marketing Managers.
Work Arrangement: This role operates on a hybrid basis, requiring the employee to be in the office for three days per week.
Growth Opportunities:
- On-the-job training and mentoring opportunities
- Access to LinkedIn Learning for continuous professional development
- Internal job moves and promotions within the Informa group
ASSUMPTION: Informa's size and diverse range of business units offer ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Informa's London office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): 240 Blackfriars Road, London, SE1 8BU, United Kingdom
Geographic Context:
- London is a vibrant, multicultural city with a thriving business ecosystem
- The office is located in the South Bank area, close to the River Thames and numerous amenities
- London offers excellent transportation links, with easy access to tube, rail, and bus networks
Work Schedule: The hybrid work arrangement allows for flexibility while ensuring regular on-site collaboration and team building.
ASSUMPTION: The office location and work schedule provide a good balance between work-life integration and collaboration with colleagues.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Face-to-face or video interview with the hiring manager and a member of the HR team
- Final round interview with the Campaign Director
Key Assessment Areas:
- Marketing and campaign management skills
- Digital marketing and social media proficiency
- Strong communication and copywriting skills
- Ability to work independently and manage multiple projects
- Adaptability to a fast-paced, dynamic work environment
Application Tips:
- Tailor your resume to highlight relevant marketing and campaign management experience
- Prepare examples of successful marketing campaigns you've worked on or led
- Demonstrate your understanding of the role and Informa's business by researching the company and its specialties
- Show enthusiasm for the role and the opportunity to grow within the organization
ATS Keywords: PPC, campaign management, digital marketing, social media, email marketing, marketing mix, omnichannel, event marketing, customer feedback, KPI reporting
ASSUMPTION: Informa's application process is designed to assess candidates' skills and cultural fit, with a focus on marketing and campaign management expertise.
🛠️ Tools & Technologies
- Marketing and CRM systems (e.g., Salesforce, HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
- PPC management tools (e.g., Google Ads, Microsoft Advertising, LinkedIn Ads)
- Design tools (e.g., Canva, Adobe Creative Suite, Sketch)
ASSUMPTION: The specific tools and technologies used may vary depending on the marketing channels and platforms employed by Informa.
👔 Cultural Fit Considerations
Company Values:
- Collaborative: We work together to achieve our goals
- Inclusive: We respect and value diversity
- Expert: We strive to be the best in our field
- Customer-focused: We put our customers at the heart of everything we do
- Innovative: We embrace change and continuous improvement
Work Style:
- Dynamic: Informa operates in a fast-paced, ever-changing business environment
- Collaborative: Teamwork and cross-functional collaboration are essential for success
- Adaptable: Employees must be able to pivot and adjust to new priorities and challenges
- Customer-centric: Informa prioritizes the needs and preferences of its customers
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a customer-centric mindset and approach to your work?
- Are you open to learning and adapting to new tools, technologies, and marketing channels?
ASSUMPTION: Informa's culture values collaboration, inclusivity, expertise, customer focus, and innovation. Candidates should assess their fit with these values and the company's work style before applying.
⚠️ Potential Challenges
- The role requires strong organizational skills and the ability to manage multiple projects simultaneously
- The hybrid work arrangement may present challenges in maintaining regular communication and collaboration with colleagues
- The role may involve tight deadlines and pressure to deliver results
- The fast-paced, dynamic nature of the role may require adaptability and flexibility
ASSUMPTION: While the role presents challenges, it also offers opportunities for growth, learning, and career advancement within a large, diverse organization.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on campaign management and digital marketing skills
- Informa's size and diverse range of business units offer more extensive career growth opportunities than smaller organizations
- This role may require more frequent on-site presence than fully remote or hybrid roles with fewer office days
ASSUMPTION: Candidates should consider their career goals, preferred work arrangements, and the unique aspects of this role compared to similar positions in the industry.
📝 Sample Projects
- Planning and executing a marketing campaign for a small event, including budgeting, segmentation, and targeting
- Managing social media activities for a large-scale event, including content creation, scheduling, and engagement
- Designing and implementing an email marketing campaign to promote an upcoming event or product launch
- Collaborating with the telesales team to gather customer feedback and incorporate it into future marketing campaigns
ASSUMPTION: These sample projects illustrate the hands-on, strategic, and collaborative nature of the Campaign Marketing Executive role at Informa.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for the company or specific business unit?
- What opportunities are there for professional development and growth within the role and the organization?
- How does the company support work-life balance for employees working in a hybrid arrangement?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing and campaign management experience
- Prepare a cover letter that demonstrates your understanding of the role and enthusiasm for the opportunity
- Prepare examples of successful marketing campaigns you've worked on or led
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
