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Campaign Marketing Executive

Informa Group Plc.
Full-time
On-site
London, London, City of, United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Campaign Marketing Executive

πŸ”Ή Company: Informa Group Plc.

πŸ”Ή Location: London, England, United Kingdom

πŸ”Ή Job Type: Full-time, Hybrid (3 days in office)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 18, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site (3 days per week)

πŸš€ Job Overview

Key aspects of this role include:

  • Planning and executing marketing campaigns for small events
  • Managing social media activities for large-scale events
  • Leveraging the marketing mix for omnichannel campaigns with a focus on digital channels
  • Designing impactful demand-generation campaigns across various channels
  • Collaborating with cross-functional teams to ensure maximum exposure and engagement

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously. The hybrid work arrangement allows for flexibility while ensuring regular on-site collaboration.

πŸ“‹ Key Responsibilities

βœ… Plan, budget, and implement effective marketing campaigns for small events

βœ… Manage social media activities for large-scale events and report back to the marketing lead

βœ… Leverage the marketing mix for omnichannel campaigns, focusing on digital channels

βœ… Design impactful demand-generation campaigns through all online and offline channels

βœ… Dedicated segmentation and targeting plan for all campaigns based on analysis and brief supplied

βœ… Set up products and campaigns in marketing and CRM systems

βœ… Manage email campaigns independently

βœ… Create content such as blog posts, whitepapers, interviews, and reports for training

βœ… Manage social media platforms and ensure related websites are up to date with key messaging

βœ… Identify a data acquisition strategy to grow existing databases

βœ… Set up and manage media deals with external organizations to ensure maximum exposure at the lowest cost

βœ… Work closely with telesales functions on key campaigns and incorporate customer feedback

βœ… Manage budgets and provide KPI reports for update meetings with Campaign Director and Senior Marketing Managers

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong project management skills and attention to detail.

🎯 Required Qualifications

Education: BSc/MSc degree in business, marketing, journalism, or related field

Experience: 1+ years working in a marketing or sales role

Required Skills:

  • PPC management
  • Strong copywriting skills
  • Hands-on experience with a range of print and digital marketing channels
  • Demonstrated knowledge of Digital Marketing including email marketing

Preferred Skills:

  • Exposure to design
  • Ability to set goals and execute under tight deadlines

ASSUMPTION: While the role requires specific marketing skills, a strong work ethic and adaptability to a fast-paced environment are equally important.

πŸ’° Compensation & Benefits

Salary Range: Β£25,000 - Β£35,000 per annum (Estimated based on industry standards for the role and location)

Benefits:

  • Freedom & Flexibility: Colleagues rate highly for the flexibility and trust they receive, with most balancing time in the office with time working remotely
  • Great Community: A welcoming culture with in-person and online social events, active diversity and inclusion networks
  • Broader Impact: Take up to four days per year to volunteer, with charity match funding available too
  • Career Opportunity: Bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning
  • Time Out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
  • A flexible range of personal benefits to choose from, plus company-funded private medical cover
  • Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps, and more
  • Recognition for great work, with global awards and kudos programs
  • International collaboration with teams around the world

ASSUMPTION: The estimated salary range is based on industry standards for the role, location, and experience level. The benefits package is comprehensive and designed to support employees' personal and professional growth.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Informa operates in the information services sector, focusing on academic and business-to-business markets. They connect professionals with knowledge to help them learn more, know more, and do more.

Company Size: Informa is a large organization with over 10,000 employees across 30 countries. This size offers opportunities for growth and collaboration with diverse teams.

Founded: Informa was founded in 1998 and has since grown into a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.

Company Description:

  • Informa champions specialists working in academic and business-to-business markets
  • They connect people with knowledge to help them learn more, know more, and do more
  • Informa is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies

Company Specialties:

  • Academic Publishing
  • Marketing Services
  • Data & Intelligence
  • Digital events
  • Exhibitions
  • Specialist content
  • Research
  • Consultancy
  • Digital services
  • Lead generation
  • B2B markets
  • Academic markets

Company Website: www.informa.com

ASSUMPTION: Informa's diverse range of specialties allows for career growth and exposure to various aspects of the information services industry.

πŸ“Š Role Analysis

Career Level: This role is suitable for early-career marketing professionals seeking to gain experience in campaign management, digital marketing, and social media management.

Reporting Structure: The Campaign Marketing Executive will report directly to the Campaign Director and work closely with Senior Marketing Managers.

Work Arrangement: This role operates on a hybrid basis, requiring the employee to be in the office for three days per week.

Growth Opportunities:

  • On-the-job training and mentoring opportunities
  • Access to LinkedIn Learning for continuous professional development
  • Internal job moves and promotions within the Informa group

ASSUMPTION: Informa's size and diverse range of business units offer ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Informa's London office is a modern, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): 240 Blackfriars Road, London, SE1 8BU, United Kingdom

Geographic Context:

  • London is a vibrant, multicultural city with a thriving business ecosystem
  • The office is located in the South Bank area, close to the River Thames and numerous amenities
  • London offers excellent transportation links, with easy access to tube, rail, and bus networks

Work Schedule: The hybrid work arrangement allows for flexibility while ensuring regular on-site collaboration and team building.

ASSUMPTION: The office location and work schedule provide a good balance between work-life integration and collaboration with colleagues.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • Face-to-face or video interview with the hiring manager and a member of the HR team
  • Final round interview with the Campaign Director

Key Assessment Areas:

  • Marketing and campaign management skills
  • Digital marketing and social media proficiency
  • Strong communication and copywriting skills
  • Ability to work independently and manage multiple projects
  • Adaptability to a fast-paced, dynamic work environment

Application Tips:

  • Tailor your resume to highlight relevant marketing and campaign management experience
  • Prepare examples of successful marketing campaigns you've worked on or led
  • Demonstrate your understanding of the role and Informa's business by researching the company and its specialties
  • Show enthusiasm for the role and the opportunity to grow within the organization

ATS Keywords: PPC, campaign management, digital marketing, social media, email marketing, marketing mix, omnichannel, event marketing, customer feedback, KPI reporting

ASSUMPTION: Informa's application process is designed to assess candidates' skills and cultural fit, with a focus on marketing and campaign management expertise.

πŸ› οΈ Tools & Technologies

  • Marketing and CRM systems (e.g., Salesforce, HubSpot, Marketo)
  • Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
  • Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
  • PPC management tools (e.g., Google Ads, Microsoft Advertising, LinkedIn Ads)
  • Design tools (e.g., Canva, Adobe Creative Suite, Sketch)

ASSUMPTION: The specific tools and technologies used may vary depending on the marketing channels and platforms employed by Informa.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaborative: We work together to achieve our goals
  • Inclusive: We respect and value diversity
  • Expert: We strive to be the best in our field
  • Customer-focused: We put our customers at the heart of everything we do
  • Innovative: We embrace change and continuous improvement

Work Style:

  • Dynamic: Informa operates in a fast-paced, ever-changing business environment
  • Collaborative: Teamwork and cross-functional collaboration are essential for success
  • Adaptable: Employees must be able to pivot and adjust to new priorities and challenges
  • Customer-centric: Informa prioritizes the needs and preferences of its customers

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working collaboratively with cross-functional teams?
  • Do you have a customer-centric mindset and approach to your work?
  • Are you open to learning and adapting to new tools, technologies, and marketing channels?

ASSUMPTION: Informa's culture values collaboration, inclusivity, expertise, customer focus, and innovation. Candidates should assess their fit with these values and the company's work style before applying.

⚠️ Potential Challenges

  • The role requires strong organizational skills and the ability to manage multiple projects simultaneously
  • The hybrid work arrangement may present challenges in maintaining regular communication and collaboration with colleagues
  • The role may involve tight deadlines and pressure to deliver results
  • The fast-paced, dynamic nature of the role may require adaptability and flexibility

ASSUMPTION: While the role presents challenges, it also offers opportunities for growth, learning, and career advancement within a large, diverse organization.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing roles, this position places a greater emphasis on campaign management and digital marketing skills
  • Informa's size and diverse range of business units offer more extensive career growth opportunities than smaller organizations
  • This role may require more frequent on-site presence than fully remote or hybrid roles with fewer office days

ASSUMPTION: Candidates should consider their career goals, preferred work arrangements, and the unique aspects of this role compared to similar positions in the industry.

πŸ“ Sample Projects

  • Planning and executing a marketing campaign for a small event, including budgeting, segmentation, and targeting
  • Managing social media activities for a large-scale event, including content creation, scheduling, and engagement
  • Designing and implementing an email marketing campaign to promote an upcoming event or product launch
  • Collaborating with the telesales team to gather customer feedback and incorporate it into future marketing campaigns

ASSUMPTION: These sample projects illustrate the hands-on, strategic, and collaborative nature of the Campaign Marketing Executive role at Informa.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the broader marketing strategy for the company or specific business unit?
  • What opportunities are there for professional development and growth within the role and the organization?
  • How does the company support work-life balance for employees working in a hybrid arrangement?
  • What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant marketing and campaign management experience
  • Prepare a cover letter that demonstrates your understanding of the role and enthusiasm for the opportunity
  • Prepare examples of successful marketing campaigns you've worked on or led
  • Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.