📌 Core Information
🔹 Job Title: Campaign Marketing Manager
🔹 Company: Visa
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Strategic campaign leadership, driving global marketing strategy for Visa Direct
- Campaign development and execution, adapting global campaigns to regional markets
- Stakeholder collaboration and management, working closely with various teams
- Quality assurance and optimization, refining marketing processes and campaign performance
ASSUMPTION: This role requires a high level of strategic thinking, cultural intelligence, and project management skills to succeed in a global environment.
📋 Key Responsibilities
✅ Develop and implement a global marketing strategy that aligns with Visa Direct's objectives
✅ Oversee the adaptation of global campaigns to regional markets across web, social, events, and other marketing channels
✅ Lead transcreation efforts to ensure campaigns resonate deeply with target audiences while retaining global messaging integrity
✅ Collaborate closely with sales, product marketing, communications, regional marketing, and creative teams
✅ Build and manage strong relationships with marketing vendors, agencies, and freelance professionals
✅ Develop and execute flagship marketing campaigns that align with the company's overall marketing strategy
✅ Manage and track campaign and content performance, leveraging data to refine and optimize future efforts
ASSUMPTION: This role involves a significant amount of cross-functional collaboration and requires strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in integrated marketing roles, ideally within fintech, payments, or global tech industries
Required Skills:
- Exceptional project management skills with the ability to juggle multiple priorities and deadlines
- Deep understanding of marketing workflows, tools, and technologies
- Strong communication and stakeholder management skills to align global and regional objectives
- Analytical mindset with the ability to leverage performance data to optimize marketing strategies
- Familiarity with cultural nuances, regulatory considerations, and audience behaviors across key regions
- Expertise in integrated marketing across web, social media, and events in diverse markets
- Knowledge of fintech and payment industry trends and challenges
Preferred Skills:
- Experience with marketing automation and CRM software
- Experience with social media marketing
- Experience with content marketing
- Experience with SEO and SEM
ASSUMPTION: Candidates with experience in global marketing campaigns and a strong understanding of cultural nuances will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (Based on industry standards for a Marketing Manager role in London with 5-10 years of experience)
Benefits:
- Competitive benefits package
- 401(k) or pension plan
- Health, dental, and vision insurance
- Flexible work arrangements
- Employee discounts and perks
Working Hours: Full-time, with a hybrid work arrangement (expectation of days in office to be confirmed by hiring manager)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa has 10,001+ employees worldwide, providing a large and diverse work environment.
Founded: Visa was founded in 1958 and has since grown into a publicly traded company (NYSE: V).
Company Description:
- Visa's purpose is to uplift everyone, everywhere by being the best way to pay and be paid.
- The company facilitates transactions between consumers, merchants, financial institutions, and government entities.
- Visa offers a range of payment products and services, including credit, debit, prepaid, and commercial payments.
Company Specialties:
- Global payments technology
- Digital payments innovation
- Cybersecurity and fraud management
- Marketing and brand development
Company Website: Visa Careers
ASSUMPTION: Working at Visa offers opportunities to collaborate with diverse teams and contribute to the company's global impact on the payments industry.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and experience in integrated marketing campaigns.
Reporting Structure: The Campaign Marketing Manager will report to the Head of Global Marketing for Visa Direct and may manage a team of marketing professionals.
Work Arrangement: This is a hybrid position, with an expectation of days in the office to be confirmed by the hiring manager.
Growth Opportunities:
- Potential to advance to senior marketing roles within Visa Direct or other business units
- Opportunities to work on high-impact campaigns and drive global marketing strategy
- Chance to develop leadership and management skills by overseeing a team of marketing professionals
ASSUMPTION: This role offers significant growth potential for candidates with strong marketing skills and a strategic mindset.
🌍 Location & Work Environment
Office Type: Visa's London office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 900 Metro Center Blvd, Foster City, California, US (Global Headquarters) and 1 Market St, San Francisco, CA 94105, US (Regional Office)
Geographic Context:
- London is a major global city with a vibrant cultural scene, offering a wide range of entertainment, dining, and recreational opportunities.
- The city is home to a diverse and multicultural population, providing a rich tapestry of experiences for residents and visitors alike.
- London is a major hub for the finance, technology, and creative industries, offering ample networking and professional development opportunities.
Work Schedule: Full-time, with a hybrid work arrangement (expectation of days in the office to be confirmed by hiring manager)
ASSUMPTION: Working in London offers candidates the opportunity to live and work in a dynamic, multicultural city with a thriving economy and rich history.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final interview with the Head of Global Marketing for Visa Direct
Key Assessment Areas:
- Strategic thinking and global marketing campaign experience
- Cultural intelligence and understanding of regional markets
- Project management and stakeholder collaboration skills
- Analytical mindset and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of Visa's business and the role's requirements in your application materials
- Prepare examples of your past marketing campaigns and their outcomes to discuss during interviews
ATS Keywords: Global marketing strategy, campaign adaptation, regional markets, stakeholder collaboration, performance optimization, integrated marketing, project management
ASSUMPTION: Visa's application process is designed to assess candidates' strategic thinking, cultural intelligence, and marketing skills, as well as their fit with the company's values and work environment.
🛠️ Tools & Technologies
- Marketing automation and CRM software (e.g., Salesforce, Marketo)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- SEO and SEM tools (e.g., Google Analytics, Google Ads)
- Project management software (e.g., Asana, Trello)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Integrity
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and resilient
Self-Assessment Questions:
- How do you approach understanding and adapting to the cultural nuances of diverse regions?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to execute a marketing campaign?
- How do you stay organized and manage multiple priorities and deadlines in a fast-paced environment?
ASSUMPTION: Visa values candidates who demonstrate strong cultural intelligence, strategic thinking, and a collaborative work style.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, global environment
- Navigating cultural nuances and regulatory considerations across diverse regions
- Balancing global messaging integrity with regional campaign adaptation
- Building and maintaining strong relationships with internal and external stakeholders
ASSUMPTION: Success in this role requires strong project management, cultural intelligence, and stakeholder collaboration skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on global campaign strategy and adaptation, requiring a strong understanding of regional markets and cultural nuances
- This role offers the opportunity to work on high-impact campaigns and drive global marketing strategy, providing significant growth potential for the right candidate
- Compared to other marketing manager roles, this position requires a higher level of strategic thinking, cultural intelligence, and project management skills
ASSUMPTION: This role offers unique challenges and opportunities for candidates with a strong background in global marketing campaigns and a strategic mindset.
📝 Sample Projects
- Developing and executing a global marketing campaign for Visa Direct, adapting the strategy to regional markets while maintaining brand consistency
- Collaborating with cross-functional teams to create localized content and assets for a regional marketing campaign
- Analyzing campaign performance data to optimize future marketing efforts and improve ROI
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Campaign Marketing Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a global marketing campaign at Visa?
- How does Visa support the professional development and growth of its marketing managers?
- What are the key priorities for this role in the first 90 days?
- How does Visa measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
- What is the team structure and dynamic for the marketing team I would be joining?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into Visa's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Visa's Careers page
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their outcomes to discuss during interviews
- Follow up with Visa's HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
