Campaign Marketing Manager

📌 Core Information

🔹 Job Title: Campaign Marketing Manager

🔹 Company: Zendesk

🔹 Location: California, United States

🔹 Job Type: On-site

🔹 Category: Software Development

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing global campaign content and strategies to nurture customer experience demand.
• Collaborating with product and regional marketing teams, as well as sales, to execute full-funnel campaigns.
• Partnering with agencies to manage content delivery and quality.
• Utilizing data-driven analysis for effective audience targeting and messaging.

ASSUMPTION: It is assumed that the Campaign Marketing Manager at Zendesk will need to integrate and align multiple team inputs to deliver consistent messaging across global markets. This role requires adapting content for different buyer journey stages, suggesting a strong understanding of marketing automation tools could be beneficial.

📋 Key Responsibilities

✅ Lead the development of global solution campaign messaging and strategy.

✅ Collaborate with cross-functional teams for integrated demand campaign execution.

✅ Partner with regional marketing teams to implement a repeatable campaign strategy globally.

✅ Manage creative, video, and production agencies, ensuring alignment and quality of deliverables.

ASSUMPTION: The responsibilities imply a need for strong project management skills and agency collaboration experience, suggesting that prior experience with international campaigns could be advantageous.

🎯 Required Qualifications

Education: Not specified, but a degree in Marketing, Communications, or a related field is commonly beneficial.

Experience: 3-5 years in marketing, especially in customer experience, B2B, or SaaS.

Required Skills:

• Strong writing and messaging capabilities.
• Proven ability to manage complex, multi-channel marketing campaigns.
• Data analysis skills for effective audience segmentation.

Preferred Skills:

• Experience with SaaS product marketing.
• Familiarity with AI marketing technologies.

ASSUMPTION: This role likely benefits from digital marketing skills, including understanding modern marketing technologies and analytics tools, which are critical for campaign effectiveness in the SaaS field.

💰 Compensation & Benefits

Salary Range: $103,000.00 - $155,000.00 annually

Benefits:

• Bonus eligibility
• Comprehensive health benefits
• Flexible working arrangements and office access

Working Hours: Full-time; typically 40 hours per week with possible flexible scheduling.

ASSUMPTION: The compensation package suggests an industry-standard offering, with competitive benefits designed to attract skilled marketing professionals familiar with SaaS and customer experience strategies.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, focusing on customer service solutions.

Company Size: 5,001-10,000 employees, indicating a robust organizational structure with diverse career opportunities.

Founded: 2007

Company Description:

• Founded with a mission to revolutionize online customer service.
• Supports billions of customer interactions across major communication channels.
• Pioneered efforts in advancing global diversity and inclusion.

Company Specialties:

• Help Desks
• Customer Support
• SaaS

Company Website: https://www.zendesk.com

ASSUMPTION: Zendesk's focus on inclusivity and community suggests a progressive work environment appealing to professionals looking for both meaningful work and career growth.

📊 Role Analysis

Career Level: Mid-level management, allowing for leadership in strategic initiatives.

Reporting Structure: Likely reports to senior marketing leadership, with coordination across multiple departments.

Work Arrangement: Flexible hybrid model, offering remote work with occasional in-person engagement.

Growth Opportunities:

• Leadership in campaign strategy development
• Exposure to global market operations
• Opportunity to innovate with emerging marketing technologies

ASSUMPTION: The role's strategic importance and cross-department interaction suggest it is well-suited for individuals aiming to advance into senior marketing leadership positions.

🌍 Location & Work Environment

Office Type: Hybrid-enabled offices providing a collaborative environment.

Office Location(s): Primary offices in San Francisco, with possible relocation benefits for other US and global office locations.

Geographic Context:

• Located in major tech hubs, offering ample networking and collaboration opportunities.
• An innovative setting that promotes creativity and flexibility.
• Access to diverse talent pools and professional growth resources.

Work Schedule: Primarily remote but with a flexible schedule and occasional in-person meetings.

ASSUMPTION: Given the geographic spread of Zendesk offices, there may be opportunities for inter-office collaboration and possibly travel, enriching the professional experience.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Phone interview with HR or a hiring manager
• Video interviews with department leads and team members
• Final on-site or virtual interview (if necessary)
• Decision and offer stage

Key Assessment Areas:

• Marketing campaign experience and strategies
• Cross-functional collaboration capabilities
• Data-driven decision-making skills

Application Tips:

• Highlight relevant experience in B2B and SaaS marketing.
• Showcase examples of previous successful campaigns.
• Be prepared to discuss innovative solutions you've implemented.

ATS Keywords: Campaign marketing, B2B marketing, SaaS, content strategy, cross-functional collaboration

ASSUMPTION: The structured interview process suggests an emphasis on finding candidates with a proven record in both strategy and execution, underscoring the importance of practical experience and analytical skills.

🛠️ Tools & Technologies

• Customer Relationship Management (CRM) tools
• Marketing automation platforms
• Analytics and data visualization software

ASSUMPTION: Familiarity with platforms such as Salesforce, HubSpot, or Google Analytics may be beneficial due to their widespread use in campaign management and analysis.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Inclusivity and community impact
• Integrity and responsibility

Work Style:

• Collaborative and team-oriented
• Adaptive to change with a focus on continuous learning
• Driven by results and quality

Self-Assessment Questions:

• Am I comfortable taking initiative in a dynamic environment?
• Do I have a proven ability to work with cross-functional teams?
• Am I motivated by solving complex challenges?

ASSUMPTION: Given the company's values, individuals who thrive in dynamic, innovative environments and prioritize inclusivity may find this role particularly fulfilling.

⚠️ Potential Challenges

• Managing diverse teams across multiple geographies
• Aligning global and regional marketing strategies
• Ensuring consistent messaging across various media and channels
• Keeping pace with the rapid advancement of marketing technologies

ASSUMPTION: Effective challenge management may require a balance of strategic oversight and operational agility, highlighting the need for a proactive approach to change management.

📈 Similar Roles Comparison

• Similar in responsibilities to a Global Marketing Manager, but with a specific focus on campaign management and content development.
• Compared to a Product Marketing Manager, this role likely involves broader strategic oversight of integrated campaigns.
• This position may offer more international exposure compared to regional marketing roles.

ASSUMPTION: The emphasis on global campaign leadership differentiates this role from other marketing positions, suggesting a higher level of complexity in global strategy execution.

📝 Sample Projects

• Developing a comprehensive omnichannel campaign for a new product launch.
• Integrating AI tools to improve customer engagement tracking and analysis.
• Creating content series spotlighting customer success stories across regions.

ASSUMPTION: Example projects imply an emphasis on innovation and the application of new technologies to improve marketing effectiveness, offering opportunities for creativity and leadership in digital marketing.

❓ Key Questions to Ask During Interview

• What are the biggest challenges the team currently faces with global campaign execution?
• How does Zendesk measure the success of its marketing campaigns?
• What is the company’s approach to implementing and adopting new marketing technologies?
• How is collaboration facilitated across different regional marketing teams?
• What opportunities exist for professional development and career growth?

ASSUMPTION: These questions are designed to provide insights into organizational priorities and team dynamics, aiming to help candidates assess the role's alignment with their career goals and working style.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a tailored cover letter highlighting relevant experience.
• Prepare your resume with specific metrics of past successes.
• Be ready to discuss prior campaign management experiences in detail.
• Highlight teamwork and collaborative projects in your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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