📌 Core Information
🔹 Job Title: Campaign Marketing Manager
🔹 Company: Resilinc
🔹 Location: United States
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Fully Remote)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing integrated, account-based marketing campaigns
- Driving brand visibility, pipeline growth, and customer engagement
- Managing campaign performance across digital marketing channels
- Optimizing strategies based on actionable insights
- Collaborating with cross-functional teams to deliver results
ASSUMPTION: This role requires a strong background in digital marketing and campaign management, with a focus on driving measurable results and optimizing performance.
📋 Key Responsibilities
✅ Plan, manage, and optimize strategic marketing campaigns from ideation to execution
✅ Own and maintain the campaign calendar across all channels
✅ Maximize reach and drive target audience engagement across digital marketing channels
✅ Build plans for emerging channels like G2, PeerInsights, and Reddit
✅ Develop and maintain internal dashboards for CAC, CPL, pipeline influence, and full-funnel attribution
✅ Provide and execute actionable insights and recommendations for campaign optimization
✅ Support brand lift and competitive tracking programs as stretch goals
✅ Stay current on marketing trends, tools, and best practices to fuel continuous campaign innovation
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple campaigns and priorities effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or related field
Experience: 2+ years of experience in marketing campaign management
Required Skills:
- Proven experience delivering demonstrable results with LinkedIn Ads, Google Ads (search/display), and ideally 1–2 additional platforms
- Strong proficiency in campaign attribution reporting and performance optimization
- Strong background in writing optimized content for digital marketing channels
- Proven ability to plan and manage budgets, media buying, and creative workflows
- Collaborative mindset and clear methodology for working with cross-functional teams
- Excellent communication and project management skills
- Previous experience with vendor management and/or working alongside an agency
Preferred Skills:
- Experience or strong understanding of supply chain, compliance, AI, or enterprise SaaS industries
- Experience launching new platform features or products into the market
ASSUMPTION: Candidates with a strong background in digital marketing and campaign management, as well as relevant industry experience, will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $110,000 per year
Benefits:
- Full-stack benefits for health, wealth, and wellbeing
Working Hours: Full-time, with flexible hours and opportunities to connect in person
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing campaign manager role with 2-5 years of experience. Benefits may vary based on location and individual needs.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on supply chain risk management and compliance solutions
Company Size: 201-500 employees, providing a dynamic and collaborative work environment
Founded: 2010, with a history of innovation and growth in the supply chain industry
Company Description:
- Resilinc is the market leader in supply chain risk and compliance solutions
- Empowers organizations to anticipate, mitigate, and swiftly respond to disruptions with pinpoint accuracy
- Protects continuity of supply for companies worldwide
Company Specialties:
- Supply Chain Resiliency
- Supply Chain Mapping and Visibility
- Supply Chain Risk
- Business Continuity Planning
- Conflict Minerals
- Corporate Social Responsibility
- Supplier Capacity Management
- Capacity Risk
- Multi-Tier Mapping
- and Risk Quantification
Company Website: www.resilinc.ai
ASSUMPTION: Resilinc's focus on supply chain risk management and compliance solutions makes it an attractive option for candidates interested in the logistics and supply chain industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports directly to the marketing leadership team, collaborating with cross-functional teams to deliver results
Work Arrangement: Fully remote, with opportunities to connect in person
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing department
- Opportunities to learn and grow within the supply chain and technology industries
- Chance to work on high-impact campaigns and make a tangible difference in the company's success
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in a dynamic and growing industry, with ample opportunities for professional development and growth.
🌍 Location & Work Environment
Office Type: Fully remote, with opportunities to connect in person
Office Location(s): United States
Geographic Context:
- Resilinc operates in the United States, with a focus on the technology and supply chain industries
- The company's fully remote work environment allows for flexibility and work-life balance
- Resilinc's headquarters is located in Milpitas, California
Work Schedule: Full-time, with flexible hours and opportunities to connect in person
ASSUMPTION: The fully remote work environment at Resilinc provides candidates with the opportunity to work from anywhere in the United States, with the flexibility to balance work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing leadership team
- Final interview with the CEO or another executive team member
Key Assessment Areas:
- Campaign management and optimization skills
- Digital marketing expertise
- Collaboration and communication abilities
- Problem-solving and analytical thinking
- Cultural fit and alignment with Resilinc's mission and values
Application Tips:
- Highlight relevant campaign management and digital marketing experience in your resume
- Tailor your cover letter to demonstrate your understanding of Resilinc's mission and values
- Prepare examples of successful campaigns you've managed and the results you've achieved
ATS Keywords: Campaign Management, Digital Marketing, SEO, SEM, Content Writing, Budget Management, Project Management, Vendor Management, Analytics, Collaboration, Performance Optimization, Marketing Trends, Attribution Reporting, Social Media, Email Marketing, Webinars
ASSUMPTION: The interview process at Resilinc is designed to assess candidates' skills and cultural fit, with a focus on campaign management and digital marketing expertise.
🛠️ Tools & Technologies
- Google Analytics
- Marketo
- Salesforce
- Hotjar/Clarity
- LinkedIn Ads
- Google Ads (search/display)
- Additional digital marketing platforms (e.g., G2, PeerInsights, Reddit)
ASSUMPTION: Candidates should have experience with relevant digital marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer Focus
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and results-oriented
- Flexible and adaptable
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a data-driven approach to decision-making and problem-solving?
- Are you able to adapt and pivot strategies based on new information or changing priorities?
ASSUMPTION: Candidates who are a strong cultural fit for Resilinc will be self-motivated, results-driven, and able to thrive in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Keeping up with the latest marketing trends and tools
- Working with a fully remote team and managing virtual collaborations
- Balancing work-life responsibilities in a flexible work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning and adaptation, and a commitment to maintaining a healthy work-life balance.
📈 Similar Roles Comparison
- Compared to other marketing campaign manager roles, this position offers a unique focus on supply chain risk management and compliance solutions
- Resilinc's fully remote work environment provides flexibility and work-life balance, compared to traditional on-site roles
- This role offers opportunities for growth and development within a dynamic and growing industry
ASSUMPTION: Candidates should consider the unique aspects of this role, as well as their personal and professional goals, when comparing it to other marketing campaign manager positions.
📝 Sample Projects
- Developing and executing a successful campaign to launch a new platform feature
- Optimizing a digital marketing campaign to improve CAC and CPL metrics
- Collaborating with the product marketing team to create targeted content for a webinar series
ASSUMPTION: These sample projects demonstrate the types of campaigns and initiatives a successful candidate might work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Resilinc support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the supply chain industry, and how does Resilinc address them?
- How does Resilinc measure and track the success of its marketing campaigns?
- What is the company's approach to work-life balance and employee well-being in a fully remote work environment?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture at Resilinc.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant campaign management and digital marketing experience
- Prepare examples of successful campaigns you've managed and the results you've achieved
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
