📌 Core Information
🔹 Job Title: Campaign Marketing Manager
🔹 Company: Sigma Computing
🔹 Location: San Francisco, CA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving demand and accelerating pipeline growth through campaign creation, management, and optimization
- Collaborating cross-functionally to develop campaigns that impact revenue creation
- Experimenting with new channels and tactics to stay ahead of the latest marketing trends
- Supporting product launches and key events with integrated marketing efforts
ASSUMPTION: This role requires a high level of autonomy and adaptability, as the company is growing rapidly and the marketing landscape is constantly evolving.
📋 Key Responsibilities
✅ Ideate and build high-performing offers and campaigns for a variety of verticals and personas
✅ Support product launches and key events with integrated marketing efforts
✅ Collaborate with the digital ads team to optimize offers in campaigns for various platforms
✅ Stay abreast of the latest marketing modalities and capabilities, ensuring Sigma is always first to test any new medium
ASSUMPTION: This role may require occasional work outside of regular business hours to support events or campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in campaign creation and management at a B2B SaaS organization
Required Skills:
- Proven track record of driving demand and accelerating pipeline growth through campaigns
- Strong understanding of digital channels and the interplay between paid and organic marketing
- Ability to manage a budget effectively, including allocating spend and optimizing based on performance
- Excellent communication and stakeholder management skills
- Ability to self-direct in a high-growth, rapidly changing environment
- Experience managing contractors and agencies
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with SQL or other data analysis tools
- Knowledge of the BI and analytics industry
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $115,000 - $140,000 annually
Benefits:
- Equity
- Generous health benefits
- Flexible time off policy
- Paid bonding time for all new parents
- Traditional and Roth 401k
- Commuter and FSA benefits
- Lunch program
- Dog-friendly office
Working Hours: Full-time, with occasional flexibility for events or campaigns
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Business Intelligence and Analytics
Company Size: 501-1,000 employees (as of April 2025)
Founded: 2017 (according to LinkedIn)
Company Description:
- Sigma is the only cloud analytics solution with a spreadsheet-like interface that enables anyone to explore data at cloud scale and speed
- Offers collaboration tools and embedded analytics capabilities, as well as AI tools such as forecasting and a notebook interface for users who prefer a code-first environment
- Raised $200M in Series D financing in May 2024, with a valuation 60% higher than the company’s Series C round three years ago
Company Specialties:
- Data Analytics
- Business Intelligence
- Data Visualization
- Cloud Data Warehouses
- Spreadsheet
- Analytics
- Reporting
- Data Applications
- and Data Apps
Company Website: www.sigmacomputing.com
ASSUMPTION: Sigma Computing is a well-funded, rapidly growing startup with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience and performance
Reporting Structure: This role reports directly to the VP of Marketing
Work Arrangement: On-site, with occasional flexibility for events or campaigns
Growth Opportunities:
- Potential to take on more responsibility as the company grows and expands its marketing efforts
- Opportunities to work on cross-functional projects and collaborate with other departments
- Possibility to advance to a senior or director-level role in marketing
ASSUMPTION: Given the company's rapid growth, there may be opportunities for career advancement within the marketing department or other areas of the organization.
🌍 Location & Work Environment
Office Type: On-site, with a dog-friendly environment
Office Location(s): 116 New Montgomery St, San Francisco, California 94105, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene
- The city offers a diverse range of cultural attractions, dining options, and outdoor activities
- San Francisco has a Mediterranean climate, with mild winters and cool summers
Work Schedule: Full-time, with occasional flexibility for events or campaigns
ASSUMPTION: While the company offers a flexible time off policy, employees may need to work occasional overtime to support campaigns or events.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Behavioral and situational interview with the hiring manager
- Case study or presentation to the marketing team
- Final interview with the VP of Marketing
Key Assessment Areas:
- Campaign strategy and execution
- Budget management and allocation
- Communication and stakeholder management skills
- Adaptability and problem-solving
Application Tips:
- Highlight your experience with campaign creation, management, and optimization
- Include specific examples of how you've driven demand and accelerated pipeline growth
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral and situational interview questions that focus on your marketing expertise and problem-solving skills
ATS Keywords: Campaign creation, campaign management, demand generation, pipeline acceleration, digital marketing, budget management, stakeholder communication, cross-functional collaboration, marketing strategy
ASSUMPTION: The interview process may include assessments or case studies to evaluate your campaign management and strategic thinking skills.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce)
- Data analysis tools (e.g., SQL)
- Campaign management platforms (e.g., Google Ads, LinkedIn Ads)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer success
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively and cross-functionally?
- Do you have a strong data-driven mindset and a focus on results?
- Are you adaptable and able to pivot quickly when priorities change?
ASSUMPTION: Sigma Computing values candidates who are innovative, customer-focused, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing a tight budget and optimizing campaigns for maximum ROI
- Keeping up with the latest marketing trends and modalities
- Balancing multiple projects and priorities in a fast-paced environment
- Occasional work outside of regular business hours to support events or campaigns
ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth and learning.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on campaign creation and optimization, rather than brand management or communications
- This role is specific to the B2B SaaS industry, with a focus on driving demand and accelerating pipeline growth
- Career progression in this role may lead to senior or director-level positions in marketing, or potentially other areas of the organization
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on campaign creation and optimization sets it apart.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive demand for a new product launch
- Optimizing a series of LinkedIn ads to improve click-through rates and conversion rates
- Analyzing campaign performance data to identify trends and make data-driven optimizations
ASSUMPTION: These sample projects are intended to illustrate the types of campaigns and initiatives the Campaign Marketing Manager may work on, but the specific projects will vary depending on the company's priorities and the candidate's expertise.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into it?
- How does the marketing team collaborate with other departments, such as sales and product?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
- What opportunities are there for growth and advancement within the marketing department or the company as a whole?
- How does the company support work-life balance for its employees?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture, as well as to demonstrate your interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for behavioral and situational interview questions that focus on your marketing expertise and problem-solving skills
- Research the company and the role to demonstrate your interest and engagement
- Follow up with the hiring manager or HR team one week after submitting your application to confirm receipt and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
