📌 Core Information
🔹 Job Title: Campaign Marketing Manager
🔹 Company: Zendesk
🔹 Location: Mexico City, Mexico
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site in Mexico City or Mexico State
🚀 Job Overview
Key aspects of this role include:
- Driving global demand campaigns for Employee Service solutions
- Collaborating with cross-functional teams to create integrated marketing campaigns
- Developing content strategies and messaging for various stages of the buyer journey
- Measuring and optimizing campaign performance using data-driven analysis
- Partnering with regional marketing teams to execute global campaigns
ASSUMPTION: This role requires a strong background in demand generation for B2B SaaS solutions and experience working with global teams.
📋 Key Responsibilities
✅ Develop and execute global, full-funnel demand content and campaigns for Employee Service solutions
✅ Collaborate with product marketing, brand & creative, localization, customer, and regional field marketing teams to deliver integrated demand campaigns
✅ Partner with regional marketing teams to execute global campaigns within AMER, EMEA, LATAM, and APAC regions
✅ Set pipeline targets, evaluate campaign performance, and implement data-driven optimizations
✅ Understand and articulate the buyer's journey for Employee Service solutions in the context of campaigns
ASSUMPTION: This role requires strong communication, organizational, and problem-solving skills to manage multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of marketing experience in a B2B SaaS environment
Required Skills:
- Proven experience in leading global marketing campaigns for B2B audiences
- Strong writing and messaging skills for senior-level buyer personas
- Experience managing multi-channel campaigns and working with external agencies
- Data-driven approach to campaign optimization and performance tracking
- Strong communication skills across all levels, from marketing and sales teams to executive stakeholders
Preferred Skills:
- Experience with AI and marketing technologies
- Fluency in Spanish
ASSUMPTION: Fluency in English is required for this role, as it is the primary language used within the company.
💰 Compensation & Benefits
Salary Range: MXN 800,000 - 1,200,000 per year (Based on market research for B2B SaaS marketing roles in Mexico City)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and paid holidays
- Employee discounts on Zendesk products
Working Hours: Full-time, hybrid work arrangement (In-office and remote work)
ASSUMPTION: Salary range is estimated based on market research for similar roles in Mexico City. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Customer Relationship Management (CRM) and Helpdesk Software
Company Size: 5,001-10,000 employees (Global), Small team size in Mexico City office
Founded: 2007, with a strong focus on customer experience and exceptional service
Company Description:
- Zendesk provides a software suite focused on improving customer relationships
- Offers a range of products, including support, sales, and customer engagement
- Serves over 100,000 brands worldwide, connecting them with hundreds of millions of customers
Company Specialties:
- Help Desks
- Customer Support
- SaaS
- Customer Community
- Customer Service
Company Website: Zendesk.com
ASSUMPTION: Zendesk's global presence and customer-centric approach create a dynamic work environment with opportunities for growth and learning.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth into senior or management positions
Reporting Structure: Reports directly to the Senior Manager, Global Campaigns
Work Arrangement: Hybrid work arrangement, with a mix of in-office and remote work
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing team
- Opportunities to collaborate with cross-functional teams and learn new skills
- Chance to work on global campaigns and gain international experience
ASSUMPTION: This role offers a unique opportunity to work on global campaigns and gain experience in a dynamic, fast-paced environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Mexico City
Office Location(s): 989 Market St, San Francisco, California, US (Global HQ), and local office in Mexico City
Geographic Context:
- Mexico City is the capital and most populous city in Mexico
- Known for its vibrant culture, rich history, and diverse food scene
- Offers a mix of urban and natural environments, with numerous parks and green spaces
Work Schedule: Standard business hours, with flexibility for remote work
ASSUMPTION: Mexico City offers a dynamic and culturally rich environment for professionals, with a mix of urban and natural settings.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Senior Manager, Global Campaigns
Key Assessment Areas:
- Campaign development and execution skills
- Cross-functional collaboration and communication
- Data-driven decision-making and optimization
- Alignment with Zendesk's company values and culture
Application Tips:
- Highlight relevant experience in B2B SaaS marketing and global campaign management
- Include examples of successful campaigns and their impact on pipeline generation
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: B2B SaaS, demand generation, global marketing campaigns, content strategy, messaging, data-driven optimization, cross-functional collaboration
ASSUMPTION: Zendesk's application process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision-making and collaboration.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Zendesk uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customers First
- Innovation
- Inclusion
- Integrity
- Growth
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you embody Zendesk's company values in your daily work?
- Describe a time when you had to adapt to a significant change in a project or campaign. How did you handle it?
- How do you approach gathering and analyzing data to inform your marketing strategies?
ASSUMPTION: Zendesk values a diverse and inclusive work environment, with a strong focus on customer-centricity and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working with global teams across different time zones
- Keeping up with the latest marketing technologies and trends
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on global demand campaigns for Employee Service solutions
- Zendesk's global presence offers unique opportunities for international collaboration and learning
- Career progression may involve moving into senior or management roles within the marketing team
ASSUMPTION: This role offers unique opportunities for global collaboration and career growth within the marketing team.
📝 Sample Projects
- Developing and executing a global campaign to launch a new Employee Service solution
- Creating targeted content and messaging for HR and IT buyer personas
- Optimizing campaign performance using data-driven analysis and A/B testing
ASSUMPTION: These sample projects reflect the core responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Zendesk support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Zendesk measure the success of its global marketing campaigns?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions are designed to provide insight into the role, team dynamics, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful global marketing campaigns and their impact on pipeline generation
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
