🔹 Job Title: Campaign Marketing Manager - Advisory
🔹 Company: KPMG UK
🔹 Location: Reading, United Kingdom
🔹 Job Type: On-site
🔹 Category: Business Consulting and Services
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 2-5 years
🔹 Remote Status: No
Key aspects of this role include:
ASSUMPTION: This role requires a strategic thinker with a strong understanding of various marketing channels and tools, as well as excellent project management skills and the ability to manage multiple projects simultaneously.
✅ Develop and execute integrated marketing campaigns to drive brand awareness and client acquisition within the Advisory function, with a focus on Transformation services
✅ Collaborate with business development teams and other internal teams to align services, messages, and sales opportunities
✅ Measure value creation and ROI directly contributing to the firm’s business growth agenda
✅ Drive a data-led approach to champion digital and use of CRM with the marketing team and across the business
✅ Build strong relationships with key stakeholders and the business development teams across the Transformation Services offered by KPMG
✅ Champion the KPMG brand and purpose across priority marketing teams and our business to make sure that we stand out from the crowd
✅ Bring a commercial mindset and ability to spot opportunities in the delivery of campaigns and projects
✅ Delivery of high-performing end-to-end brand, lead generation, and sales campaigns from click to client
✅ Inspirational team leader and intuitive manager, creating a collaborative, high-performing team virtually, across the country, and potentially offshore
✅ Future-focused, challenging, and being challenged on key ideas and concepts, to foresee the potential impact and value creation of marketing activities
✅ Some experience in developing value propositions for services and market-defining marketing campaigns, as well as effectively managing associated budgets
✅ Identify target audiences and appropriate marketing channels
✅ Create campaign budgets and timelines
✅ Constantly reviewing better ways of doing things and leveraging tech and digital platforms to deliver high-performing campaigns and activities
✅ Coordinate with internal teams (e.g., creative, product, sales) and external vendors to ensure timely and effective campaign delivery
✅ Leverage market research to stay informed about industry trends, competitive landscape, and client/market behaviours
✅ Use client insights and metrics to inform campaign strategies and decision-making
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and a strong understanding of various marketing channels and tools. The ideal candidate will have some experience managing end-to-end marketing campaigns and working cross-functionally with different teams.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record of developing and executing impactful and effective marketing campaigns, including events
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have experience in marketing, with a focus on marketing/campaign management, and a proven track record of developing and executing impactful and effective marketing campaigns. Knowledge of digital channels and excellent project management skills are essential, along with the ability to develop strong networks in a professional services environment.
Salary Range: £45,000 - £60,000 per annum (based on experience and qualifications)
Benefits:
Working Hours: Full-time (35 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Campaign Marketing Manager role in the professional services industry in the United Kingdom. The actual salary may vary depending on the candidate's experience, qualifications, and the company's internal pay structure.
Industry: Business Consulting and Services
Company Size: 10,001+ employees
Founded: 1987
Company Description:
Company Specialties:
Company Website: www.kpmg.com/uk
ASSUMPTION: KPMG UK is a large, global organization with a strong reputation in the business consulting and services industry. As a leading provider of tax, audit, and advisory services, KPMG UK offers a wide range of career opportunities and a dynamic work environment.
Career Level: Mid-level
Reporting Structure: This role reports directly to the Head of Marketing for the Advisory function
Work Arrangement: On-site, full-time
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to progress to a senior marketing role and gain exposure to international projects.
Office Type: Modern, collaborative office space
Office Location(s): Reading, United Kingdom
Geographic Context:
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: Reading offers a convenient location with excellent transport links and a mix of urban and rural living. The work schedule is typical for a professional services environment, with some flexibility available.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Campaign Management, Digital Marketing, Project Management, Stakeholder Management, Data Analysis, CRM, Marketing Strategy, Brand Awareness, Lead Generation, Team Leadership, Market Research, Client Insights, Budget Management, SEO, PPC, Collaboration, Professional Services, Marketing/Campaign Management
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their CV and cover letter to highlight relevant marketing and campaign management experience. Demonstrating industry knowledge and alignment with KPMG's values is essential for success.
ASSUMPTION: This role requires proficiency in CRM, marketing automation tools, analytics tools, and project management tools. Familiarity with social media platforms and relevant marketing technologies is also beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: KPMG values a diverse and inclusive work environment, with a strong focus on collaboration, results-driven work, and adaptability. Candidates should be able to demonstrate alignment with these values and work styles.
ASSUMPTION: This role presents several challenges, including managing multiple projects and stakeholders, staying current with industry trends, and balancing creativity with data-driven decision-making. Candidates should be prepared to work in a fast-paced, dynamic environment and demonstrate strong project management skills.
ASSUMPTION: This role is unique in its focus on the Advisory function and Transformation services within KPMG. It requires a strong understanding of the professional services industry and the ability to develop effective marketing strategies for a complex business environment.
ASSUMPTION: These sample projects illustrate the range of marketing campaigns and events a Campaign Marketing Manager might lead within the Advisory function at KPMG, focusing on brand awareness, lead generation, and client acquisition.
ASSUMPTION: These interview questions help candidates understand the role's priorities, challenges, and growth opportunities, as well as KPMG's approach to professional development and performance measurement.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.