🔹 Job Title: Campaign Marketing Manager, Asia
🔹 Company: Royal Caribbean Cruises Ltd
🔹 Location: Singapore
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires strong communication skills, cultural awareness, and the ability to work effectively with diverse teams across multiple regions.
✅ Deliver campaign materials and rollout based on campaign mix developed in consultation with the Director of Marketing APAC and other key stakeholders, including translations where required
✅ Act as the champion for Asia market campaigns to ensure activity is running to message and is on-brand
✅ Support Director of Marketing APAC in designing and implementing Asia marketing strategy
✅ Work closely with internal and external stakeholders to implement marketing activities
✅ Manage the on-the-ground relationship and day-to-day co-ordination with the appointed PR Agency and all PR activities in the Asia region alongside the Director of Marketing
✅ Manage the day-to-day co-ordination with Shanghai based digital agency for the trade and consumer WeChat and Little Red Book Silversea Accounts and work on the development and growth plans alongside the DOM and Head of Sales for China
✅ Take a design-oriented perspective and maintain the integrity of the Silversea brand
✅ Contribute meaningful ideas to the wider marketing and PR teams to drive revenue and new customer acquisition targets
✅ Contribute to an ongoing content program which will feed an email marketing strategy and social media calendar
✅ Co-ordinate Ship visits with Journalists when the Silversea Ships are in port in Singapore with our PR Agency
✅ Co-ordinate journalist sailings on Silversea ships throughout the world in conjunction with our PR Agency and global PR teams
✅ Maintain accurate budgets, campaign planners and critical path schedules for all projects
✅ Be a first point of contact for Asia trade marketing co-ops; work closely with Director of Marketing APAC, and the sales team, to review, approve and implement the coops
✅ Report on relevant marketing data and results, and create insights and strategies to improve conversion and continuous improvement
✅ Be the in-market lead for the local social media agency, to build up official online channels i.e. WeChat
✅ Support Director of Marketing APAC in other marketing duties within the APAC region (e.g. support projects related to AUNZ markets or global initiatives)
ASSUMPTION: This role involves a high level of coordination and communication with various stakeholders, both internal and external, across different time zones and cultures.
Education: Bachelor's degree in Marketing or similar discipline
Experience: Minimum of three years' experience in a marketing team within the service industry (e.g. tourism, cruise, airline, hotel)
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in using marketing tools and software, such as CRM systems and marketing automation platforms, is likely to be required for this role.
Salary Range: Based on industry standards for a Marketing Manager role in Singapore with 2-5 years of experience, the estimated salary range is SGD 80,000 - 120,000 per annum.
Benefits:
Working Hours: Full-time, Monday to Friday, with occasional weekend work as required
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's internal policies.
Industry: Travel and Tourism, specifically the cruise industry
Company Size: Royal Caribbean Cruises Ltd is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and diverse experiences but may also mean a more structured and hierarchical work environment.
Founded: Royal Caribbean Cruises Ltd was founded in 1968 and has since grown to become one of the world's largest cruise vacation companies.
Company Description:
Company Specialties:
Company Website: https://www.royalcaribbeangroup.com/
ASSUMPTION: Working for a large corporation like Royal Caribbean Cruises Ltd may offer more job security and opportunities for career advancement, but it may also come with more bureaucracy and less flexibility than working for a smaller company.
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth into more senior roles within the company.
Reporting Structure: The role reports to the Brand Marketing Director for Asia Pacific, who is based in Australia. The role works closely with global teams based in Australia, Europe, and the USA, as well as the local sales team in Asia.
Work Arrangement: This is an on-site role based in Singapore, with occasional travel to other Asian locations as required.
Growth Opportunities:
ASSUMPTION: Given the global nature of the company and the role, there may be opportunities for international relocation or remote work in the future, depending on the candidate's performance and the company's needs.
Office Type: The role is based in an office environment in Singapore.
Office Location(s): The specific office location is not provided in the job listing.
Geographic Context:
Work Schedule: The work schedule is Monday to Friday, with occasional weekend work as required. The role may involve working across different time zones to coordinate with global teams.
ASSUMPTION: The work environment may be fast-paced and dynamic, with a high level of collaboration and communication required across different teams and regions.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Campaign Execution, Communication, Stakeholder Management, Project Coordination, Social Media, Content Development, Budget Management, Translation, Brand Management, Public Relations, Email Marketing, Digital Marketing, Sales Orientation, Proactivity, Team Collaboration, Cultural Awareness
ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's marketing skills and problem-solving abilities.
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and the candidate's prior experience.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The company values a diverse and inclusive work environment, and candidates who can demonstrate their fit with these values will be more likely to succeed in the role.
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for career growth and international exposure within the Royal Caribbean Group.
ASSUMPTION: While this role is similar to other marketing manager roles, the unique context of the luxury cruise industry and the Asia-Pacific region requires candidates with specific skills and experiences.
ASSUMPTION: The specific projects required for this role may vary depending on the company's marketing priorities and the candidate's skills and experiences.
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your fit with the company's values and culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.