Campaign Marketing Manager, Asia

📌 Core Information

🔹 Job Title: Campaign Marketing Manager, Asia

🔹 Company: Royal Caribbean Cruises Ltd

🔹 Location: Tsim Sha Tsui, Kowloon, Hong Kong

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Regional marketing coordination for Silversea Cruises across Asia
• Campaign execution from brief to rollout, including translations
• Stakeholder management with global teams and local sales team
• PR and digital marketing agency coordination
• Budget management and critical path scheduling

ASSUMPTION: This role requires a high level of organization, communication, and cultural sensitivity to effectively manage campaigns across multiple Asian markets.

📋 Key Responsibilities

✅ Deliver campaign materials and rollout based on campaign mix developed in consultation with the Director of Marketing APAC and other key stakeholders, including translations where required

✅ Act as the champion for Asia market campaigns to ensure activity is running to message and is on-brand

✅ Support Director of Marketing APAC in designing and implementing Asia marketing strategy

✅ Work closely with internal and external stakeholders to implement marketing activities

✅ Manage the on-the-ground relationship and day-to-day co-ordination with the appointed PR Agency and all PR activities in the Asia region alongside the Director of Marketing

✅ Manage the day-to-day co-ordination with Shanghai based digital agency for the trade and consumer WeChat and Little Red Book Silversea Accounts and work on the development and growth plans alongside the DOM and Head of Sales for China

✅ Take a design-oriented perspective and maintain the integrity of the Silversea brand

✅ Contribute meaningful ideas to the wider marketing and PR teams to drive revenue and new customer acquisition targets

✅ Contribute to an ongoing content program which will feed an email marketing strategy and social media calendar

✅ Co-ordinate Ship visits with Journalists when the Silversea Ships are in port in Singapore with our PR Agency

✅ Co-ordinate journalist sailings on Silversea ships throughout the world in conjunction with our PR Agency and global PR teams

✅ Maintain accurate budgets, campaign planners and critical path schedules for all projects

✅ Be a first point of contact for Asia trade marketing co-ops; work closely with Director of Marketing APAC, and the sales team, to review, approve and implement the coops

✅ Report on relevant marketing data and results, and create insights and strategies to improve conversion and continuous improvement

✅ Be the in-market lead for the local social media agency, to build up official online channels i.e. WeChat

✅ Support Director of Marketing APAC in other marketing duties within the APAC region (e.g. support projects related to AUNZ markets or global initiatives)

ASSUMPTION: This role requires a high level of multitasking, attention to detail, and the ability to work effectively in a fast-paced, global environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing or similar discipline

Experience: Minimum of three years’ experience in a marketing team within the service industry (e.g. tourism, cruise, airline, hotel)

Required Skills:

• Proven track record in campaign execution (brief to rollout) including email and social media
• Exposure to a sales-oriented environment
• Proactive and ambitious, used to working in a fast-paced team environment
• Ability to work independently and demonstrate initiative
• Strong communication and stakeholder relationship skills
• Excellent verbal and written communication skills
• Proficiency in both English and Mandarin

Preferred Skills:

• Experience in working with luxury or premium brands
• Knowledge of the travel industry
• Knowledge of another Asian language

ASSUMPTION: Given the regional nature of this role, proficiency in Mandarin and cultural sensitivity are crucial for success.

💰 Compensation & Benefits

Salary Range: HKD 600,000 - 800,000 per annum (Estimated based on industry standards for a Marketing Manager role in Hong Kong with 2-5 years of experience)

Benefits:

• Medical and dental insurance
• Retirement plan contributions
• Employee discounts on cruises
• Professional development opportunities

Working Hours: Full-time, 40 hours per week. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Travel Arrangements. Royal Caribbean Cruises Ltd operates several cruise brands, including Silversea Cruises, which focuses on ultra-luxury cruises.

Company Size: 10,001+ employees. As a large corporation, Royal Caribbean Cruises Ltd offers extensive resources and opportunities for career growth.

Founded: The company was founded in 1968 and has since grown to become one of the world's largest cruise vacation companies.

Company Description:

• Royal Caribbean Group delivers unforgettable vacations to guests through its global cruise brands
• Emphasizes a multicultural work environment with employees from over 126 countries
• Committed to compliance, doing the right thing, and integrity

Company Specialties:

• Cruise vacations
• Luxury travel
• Global marketing and sales

Company Website: https://www.royalcaribbeangroup.com

ASSUMPTION: As a large corporation, Royal Caribbean Cruises Ltd offers a structured career path and opportunities for professional development.

📊 Role Analysis

Career Level: Mid-level marketing professional with potential for growth into senior roles

Reporting Structure: Reports to the Director of Marketing APAC, based in Australia. Works closely with global teams and the local sales team in Asia.

Work Arrangement: On-site, full-time position with occasional overtime as needed

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on global projects and collaborate with international teams
• Professional development through training and mentorship programs

ASSUMPTION: This role offers a unique opportunity to gain regional marketing experience and work with a global brand in the luxury travel industry.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with a multicultural workforce

Office Location(s): Tsim Sha Tsui, Kowloon, Hong Kong

Geographic Context:

• Hong Kong is a major global financial hub with a vibrant business environment
• The Tsim Sha Tsui district is a bustling commercial and tourist area with easy access to public transportation
• Hong Kong offers a high standard of living, with excellent dining, shopping, and entertainment options

Work Schedule: Standard office hours with flexibility for occasional overtime as needed

ASSUMPTION: The office location in Tsim Sha Tsui provides easy access to public transportation and numerous amenities, making it an attractive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager and/or team members
• Final interview with the Director of Marketing APAC

Key Assessment Areas:

• Communication skills and cultural sensitivity
• Marketing and campaign execution experience
• Problem-solving and organizational skills
• Cultural fit with the company and team

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and campaign execution experience, as well as your proficiency in English and Mandarin
• Prepare examples of successful marketing campaigns you've worked on, emphasizing your role and the outcomes achieved
• Demonstrate your understanding of the luxury travel industry and the unique challenges and opportunities it presents

ATS Keywords: Campaign execution, marketing strategy, stakeholder relationship, communication skills, project management, content development, social media management, budget management, translation, email marketing, PR coordination, digital marketing, luxury brand experience, sales orientation, cultural communication, proactivity, organizational skills

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Proficiency in industry-standard marketing and design tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Passionate
• Innovative
• Unstoppable

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, multicultural environment?
• Are you comfortable working with global teams and managing cross-cultural projects?
• Do you have a proven track record of driving results and meeting deadlines?

ASSUMPTION: Cultural fit is crucial for success in this role, as it requires strong communication and collaboration skills, as well as the ability to work effectively with diverse teams.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously
• Working across different time zones and cultures
• Adapting to changes in marketing strategies and priorities
• Occasional travel requirements for ship visits and events

ASSUMPTION: These challenges can be overcome with strong organizational skills, cultural sensitivity, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is unique in its regional focus and requires a strong understanding of the Asian market and cultural nuances
• Unlike other marketing roles, this position involves a significant amount of translation and localization work
• Career progression in this role may involve moving into a global marketing or management position within the company

ASSUMPTION: While this role shares similarities with other marketing positions, its regional focus and unique requirements set it apart.

📝 Sample Projects

• Developing and executing a regional marketing campaign for a new cruise itinerary
• Managing the localization and translation of marketing materials for multiple Asian markets
• Coordinating a journalist sailing event and managing media relations for a Silversea cruise ship

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges this role presents.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Silversea Cruises in Asia?
• What are the most significant challenges facing the marketing team in the Asia region, and how can this role address them?
• How does the company support the professional development of its marketing employees?
• What opportunities are there for growth and advancement within the marketing department?
• How does the company ensure effective communication and collaboration among its global marketing teams?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and campaign execution experience, as well as your proficiency in English and Mandarin
• Prepare examples of successful marketing campaigns you've worked on, emphasizing your role and the outcomes achieved
• Research the company and the luxury travel industry to demonstrate your understanding of the unique challenges and opportunities they present
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.