📌 Core Information
🔹 Job Title: Campaign Marketing Manager
🔹 Company: Sigma Computing
🔹 Location: New York City, NY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving demand and accelerating pipeline growth through impactful campaigns
- Collaborating cross-functionally to develop strategies that impact revenue creation
- Experimentation with new channels and tactics to stay ahead of the curve
- Managing budgets effectively and optimizing campaigns based on performance
ASSUMPTION: This role requires a high level of autonomy and adaptability in a rapidly changing environment. Candidates should be comfortable with ambiguity and able to self-direct.
📋 Key Responsibilities
✅ Ideate and build high-performing offers and campaigns for various verticals and personas
✅ Support product launches and key events with integrated marketing efforts
✅ Collaborate with digital ads team to optimize offers in campaigns across platforms
✅ Stay informed about the latest marketing trends and capabilities, and be the first to test new mediums
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous learning. Candidates should have a strong understanding of both marketing strategy and tactics.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in campaign creation and management at a B2B SaaS organization
Required Skills:
- Proven track record of driving demand and accelerating pipeline growth
- Strong understanding of digital channels and interplay between paid and organic
- Ability to manage a budget effectively and optimize based on performance
- Excellent communication and stakeholder management skills
- Experience managing contractors and agencies
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with SQL or other data querying languages
- Background in A/B testing and data-driven decision making
ASSUMPTION: While not explicitly stated, a strong understanding of the B2B SaaS landscape and its unique marketing challenges is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $115,000 - $140,000 annually. This range is based on industry standards for a Marketing Manager role in the B2B SaaS sector in New York City.
Benefits:
- Equity
- Generous health benefits
- Flexible time off policy
- Paid bonding time for all new parents
- Traditional and Roth 401k
- Commuter and FSA benefits
- Lunch program
- Dog friendly office
Working Hours: Full-time, 40 hours per week. This role may require occasional overtime during product launches or key events.
ASSUMPTION: The salary range provided is an estimate based on market research. Actual compensation may vary based on factors such as candidate's qualifications, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Cloud Analytics and Business Intelligence
Company Size: 501-1,000 employees. This size allows for a more agile and innovative work environment, with ample opportunities for growth and impact.
Founded: 2017. Sigma Computing has experienced significant growth and success in its short history, raising $200M in Series D financing in 2024.
Company Description:
- Sigma is the only cloud analytics solution with a spreadsheet-like interface that enables anyone to explore data at cloud scale and speed.
- The company empowers business teams to break free from the confines of the dashboard, explore data for themselves, and make better, faster decisions.
- Sigma Computing offers features such as collaboration tools, embedded analytics capabilities, and AI tools like forecasting capabilities and an AI copilot.
Company Specialties:
- Data Analytics
- Business Intelligence
- Data Visualization
- Cloud Data Warehouses
- Spreadsheet
- Analytics
- Reporting
- Data Applications
- and Data Apps
Company Website: https://www.sigmacomputing.com/
ASSUMPTION: Sigma Computing is a fast-growing, innovative company with a strong focus on data-driven decision making. This role offers the opportunity to work at the intersection of marketing and data, driving impactful campaigns that contribute to the company's continued success.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers significant growth opportunities and the chance to make a substantial impact on the company's marketing efforts.
Reporting Structure: This role reports directly to the VP of Marketing. The Campaign Marketing Manager will work closely with cross-functional teams, including Product Marketing, Digital Ads, and Demand Generation.
Work Arrangement: On-site, with a flexible time off policy. This role may require occasional overtime during product launches or key events.
Growth Opportunities:
- Advancement to a senior marketing role, such as Director or VP of Marketing
- Expansion into new markets or verticals, driving growth and revenue
- Development of expertise in a specific area of marketing, such as product marketing or demand generation
ASSUMPTION: This role offers significant opportunities for growth and impact. Candidates should be eager to take on new challenges and contribute to the company's continued success.
🌍 Location & Work Environment
Office Type: On-site, with a dog-friendly office environment.
Office Location(s): 116 New Montgomery St, San Francisco, California 94105, US
Geographic Context:
- New York City, NY is a major hub for the tech industry, with a vibrant and diverse culture.
- The office is located in the heart of downtown San Francisco, offering easy access to public transportation, restaurants, and entertainment.
- The company has a strong presence in the Bay Area, with additional offices in New York City and London.
Work Schedule: Full-time, 40 hours per week. This role may require occasional overtime during product launches or key events.
ASSUMPTION: The on-site work environment in San Francisco offers a dynamic and collaborative workspace, with ample opportunities for networking and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Behavioral and skills-based interview with the hiring manager
- Case study or project presentation to the marketing team
- Final interview with the VP of Marketing
Key Assessment Areas:
- Campaign strategy and execution
- Budget management and optimization
- Cross-functional collaboration and stakeholder management
- Adaptability and problem-solving skills
Application Tips:
- Highlight your experience with campaign creation and management in a B2B SaaS environment
- Include specific examples of campaigns you've executed, the results they drove, and the lessons you learned
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare a case study or project presentation that demonstrates your ability to develop and execute impactful campaigns
ATS Keywords: Campaign creation, campaign management, B2B SaaS, digital channels, budget management, stakeholder communication, contractor management, agency management
ASSUMPTION: The interview process for this role is designed to assess both your strategic thinking and your ability to execute campaigns that drive results. Be prepared to discuss your experience with campaign management and your approach to budget optimization and stakeholder communication.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Campaign management platforms (e.g., Adobe Campaign, Oracle Eloqua)
- Data visualization tools (e.g., Tableau, Power BI)
- Spreadsheet software (e.g., Microsoft Excel, Google Sheets)
ASSUMPTION: While not explicitly stated, familiarity with marketing automation tools and campaign management platforms is highly desirable for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Adaptable
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where priorities can shift quickly?
- Are you comfortable collaborating with cross-functional teams and managing stakeholders?
- Do you have a strong understanding of digital channels and the interplay between paid and organic marketing?
- Are you data-driven and results-oriented, with a proven track record of driving demand and accelerating pipeline growth?
ASSUMPTION: Sigma Computing values candidates who are adaptable, collaborative, and data-driven. This role requires a strong understanding of digital channels and the ability to manage budgets effectively and optimize campaigns based on performance.
⚠️ Potential Challenges
- Managing a budget effectively in a rapidly changing environment
- Optimizing campaigns based on performance in real-time
- Collaborating with cross-functional teams and managing stakeholders
- Staying informed about the latest marketing trends and capabilities
ASSUMPTION: This role presents both opportunities and challenges. Candidates should be comfortable with ambiguity and able to self-direct in a high-growth, rapidly changing environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role requires a strong understanding of both marketing strategy and tactics
- This role offers significant opportunities for growth and impact, with the chance to make a substantial contribution to the company's continued success
- Career paths in marketing can vary widely depending on the company's size, industry, and growth stage. This role offers a unique opportunity to grow with a fast-growing, innovative company in the cloud analytics and business intelligence space
ASSUMPTION: This role is unique in its requirement for both strategic thinking and hands-on execution. Candidates should have a strong understanding of both marketing strategy and tactics, as well as the ability to adapt and learn in a rapidly changing environment.
📝 Sample Projects
- Developing and executing a campaign to drive demand for a new product launch
- Optimizing a campaign mid-flight to improve performance and drive better results
- Collaborating with the digital ads team to test a new channel and measure its impact on campaign performance
ASSUMPTION: These sample projects are designed to assess your ability to develop and execute impactful campaigns, as well as your ability to adapt and optimize in real-time.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to campaign optimization and real-time performance tracking?
- How does the marketing team collaborate with other departments, such as Product and Sales?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional growth and development of its marketing team members?
- What are the biggest challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
ASSUMPTION: These questions are designed to assess your understanding of the role, the company, and the marketing team's priorities and challenges. Be prepared to discuss your approach to campaign management and your ability to adapt and optimize in real-time.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on campaign creation and management in a B2B SaaS environment
- Prepare a case study or project presentation that demonstrates your ability to develop and execute impactful campaigns
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
