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Campaign Marketing Manager

GHD
Full-time
On-site
Waterloo, Ontario, Canada
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Campaign Marketing Manager

πŸ”Ή Company: GHD

πŸ”Ή Location: Waterloo, Ottawa, Toronto

πŸ”Ή Job Type: Hybrid (Waterloo, Ottawa, Toronto offices)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 10, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing comprehensive campaign strategies and plans for new customer acquisition
  • Identifying target personas and their pain points to inform campaign themes, messaging, and channel selection
  • Collaborating with Product Marketing to translate product positioning and messaging into compelling campaign narratives and content
  • Managing the full campaign lifecycle, from content conceptualization to execution, measurement, and optimization
  • Working closely with cross-functional teams (Product Marketing, Sales, Design) to ensure seamless lead hand-off and feedback loops

ASSUMPTION: This role requires a strong blend of content creation and demand generation expertise, with a focus on driving MQLs and contributing to revenue growth through integrated marketing campaigns.

πŸ“‹ Key Responsibilities

βœ… Campaign Strategy & Planning: Develop comprehensive, data-driven campaign strategies and plans for your portfolio, focused on new customer acquisition, aligning with overall business objectives and product marketing messaging. Identify target personas and their pain points to inform campaign themes, messaging, and channel selection. Collaborate closely with the Product Marketing Manager to translate product positioning and messaging into compelling campaign narratives and content.

βœ… Content Development & Curation: Own the end-to-end content creation process for campaign assets, including but not limited to email sequences, landing page copy, social media posts/ads, webinar scripts/presentations, case studies, blog posts, and downloadable resources. Ensure all content adheres to brand voice, style guidelines, and regulatory requirements (in collaboration with the Design/UX Member).

βœ… Campaign Execution & Management: Execute multi-channel campaigns across all platforms (e.g., email marketing, paid social, organic social, paid search, content syndication, webinars, virtual/in-person events). Manage campaign budgets, timelines, and resources effectively. Work closely with the Design/UX Member to create visually engaging and user-friendly campaign assets and landing pages.

βœ… Performance Monitoring & Optimization: Track, analyze, and report on key campaign performance metrics (e.g., MQLs, conversion rates, cost-per-lead, website traffic, engagement). Conduct A/B testing and continuous optimization to improve campaign effectiveness and ROI. Provide regular insights and recommendations to the Head of Marketing.

βœ… Lead Management & Sales Collaboration: Work directly with the sales and business development teams to ensure seamless lead hand-off, lead qualification criteria alignment, and feedback loops.

βœ… Market & Persona Understanding: Continuously monitor industry trends, competitor activities, and government landscape to identify new opportunities and inform campaign strategies. Maintain a deep understanding of the specific personas and their buying journeys.

ASSUMPTION: This role requires strong strategic thinking combined with hands-on execution ability across various digital marketing channels, as well as exceptional writing, editing, and communication skills with a keen eye for detail and brand consistency.

🎯 Required Qualifications

Education: Degree or Diploma in Marketing, Communications, Business, or a related field.

Experience: 8+ years of progressive experience in campaign management, demand generation, and content creation, preferably within a B2B or B2G environment.

Required Skills:

  • Proven track record of driving MQLs and contributing to revenue growth through integrated marketing campaigns
  • Strong strategic thinking combined with hands-on execution ability across various digital marketing channels
  • Exceptional writing, editing, and communication skills with a keen eye for detail and brand consistency
  • Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment
  • Collaborative mindset with excellent interpersonal skills to work effectively with cross-functional teams (Product Marketing, Sales, Design)
  • Proficiency with marketing automation platforms (e.g., HubSpot), CRM systems, and analytics tools (e.g., Google Analytics)

Preferred Skills:

  • Experience with SEO best practices for content

ASSUMPTION: Candidates should have a strong blend of content creation and demand generation expertise, with a focus on driving MQLs and contributing to revenue growth through integrated marketing campaigns.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 CAD per year (Based on industry standards for a Marketing Manager role with 8+ years of experience in Canada)

Benefits:

  • Competitive benefits package
  • Retirement savings plan with company match
  • Employee assistance program
  • Flexible work arrangements

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role with 8+ years of experience in Canada. The actual salary may vary depending on the candidate's skills, experience, and the company's compensation structure.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: GHD is a global professional services company that provides engineering, architecture, environmental, and construction services. They operate in the infrastructure, water, energy, and resources sectors.

Company Size: GHD is a large company with over 10,000 employees worldwide, providing ample opportunities for career growth and development.

Founded: GHD was founded in 1928 and has since grown into a global network of multi-disciplinary professionals providing clients with integrated solutions through engineering, environmental, design, and construction expertise.

Company Description:

  • GHD is committed to addressing the world’s biggest challenges in the areas of water, energy, and communities.
  • They are a global network of multi-disciplinary professionals providing clients with integrated solutions through engineering, environmental, design, and construction expertise.
  • GHD is wholly owned by its people and has a diverse and inclusive work environment.

Company Specialties:

  • Professional Services
  • Consultancy
  • Engineers
  • Architects
  • Environmental Scientists
  • Water
  • Energy and Resources
  • Environment
  • Property and Buildings
  • Transportation
  • Digital
  • and Advisory

Company Website: http://www.ghd.com

ASSUMPTION: GHD is a well-established company with a strong global presence and a commitment to addressing the world’s biggest challenges in the areas of water, energy, and communities.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of expertise and strategic thinking in campaign management and demand generation.

Reporting Structure: The Campaign Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Product Marketing, Sales, and Design.

Work Arrangement: This role is hybrid, with the option to work from the Waterloo, Ottawa, or Toronto offices. Flexible work arrangements are available.

Growth Opportunities:

  • As a large company, GHD offers ample opportunities for career growth and development within the marketing department and across other disciplines.
  • The Campaign Marketing Manager role provides the opportunity to work on high-impact campaigns and contribute to the company's overall business goals.
  • GHD's global presence offers the potential for international career opportunities.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts and contribute to its overall business goals.

🌍 Location & Work Environment

Office Type: GHD's offices are modern and collaborative workspaces designed to foster innovation and creativity.

Office Location(s): Waterloo, Ottawa, Toronto

Geographic Context:

  • Waterloo is a vibrant tech hub located in the heart of Canada's Technology Triangle, offering a mix of urban and suburban living with a high quality of life.
  • Ottawa is Canada's capital city, offering a rich cultural scene, historic architecture, and easy access to nature and outdoor activities.
  • Toronto is Canada's largest city and a global hub for finance, technology, and culture, offering a diverse and multicultural environment with numerous amenities and attractions.

Work Schedule: The work schedule is full-time (40 hours/week) with flexible work arrangements, allowing for a healthy work-life balance.

ASSUMPTION: The location and work environment for this role offer a mix of urban and suburban living, with access to numerous amenities and attractions, as well as a high quality of life.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • In-depth interview with the hiring manager and/or other team members
  • Final interview with the Head of Marketing
  • Background check and reference verification

Key Assessment Areas:

  • Campaign strategy and planning skills
  • Content creation and curation abilities
  • Execution and management of multi-channel campaigns
  • Performance monitoring and optimization skills
  • Lead management and sales collaboration
  • Market and persona understanding

Application Tips:

  • Tailor your resume and cover letter to highlight your campaign management, demand generation, and content creation experience, as well as your strategic thinking and execution abilities.
  • Provide specific examples of successful campaigns you've managed and the results you've achieved.
  • Demonstrate your understanding of GHD's business and the specific challenges faced by the government sector.

ATS Keywords: Campaign Management, Demand Generation, Content Creation, Strategic Thinking, Digital Marketing, Writing, Editing, Communication, Project Management, Collaboration, Marketing Automation, CRM Systems, Analytics, SEO, Interpersonal Skills

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant skills and experience.

πŸ› οΈ Tools & Technologies

  • HubSpot (or similar marketing automation platform)
  • CRM system (e.g., Salesforce, Microsoft Dynamics)
  • Analytics tools (e.g., Google Analytics)
  • Design and UX tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or improved upon with relevant experience and training.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Safety
  • Teamwork
  • Excellence
  • Stewardship
  • Innovation

Work Style:

  • Collaborative
  • Results-driven
  • Innovative
  • Adaptable
  • Customer-focused

Self-Assessment Questions:

  • Do you align with GHD's company values, particularly in terms of safety, teamwork, and excellence?
  • Are you comfortable working in a collaborative, results-driven, and innovative environment?
  • Do you have a customer-focused mindset and the ability to adapt to different work arrangements?

ASSUMPTION: Candidates who align with GHD's company values and work style are more likely to be successful in this role and contribute to the company's overall goals.

⚠️ Potential Challenges

  • The role may require working on multiple campaigns simultaneously, requiring strong project management and prioritization skills.
  • GHD operates in a competitive and dynamic market, with a need to stay up-to-date with industry trends and best practices.
  • The role may require occasional travel to attend industry events, conferences, or client meetings.
  • The role is based in Waterloo, Ottawa, or Toronto, which may require relocation for candidates not currently living in these areas.

ASSUMPTION: These challenges can be overcome with strong project management skills, a commitment to continuous learning and professional development, and a willingness to adapt to different work arrangements.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other marketing manager positions in its focus on driving MQLs and contributing to revenue growth through integrated marketing campaigns specifically aimed at attracting and converting new government logos.
  • GHD operates in the infrastructure, water, energy, and resources sectors, which may require a unique understanding of the specific market dynamics and regulatory environment.
  • This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts and contribute to its overall business goals.

ASSUMPTION: This role is unique in its focus on driving MQLs and contributing to revenue growth through integrated marketing campaigns specifically aimed at attracting and converting new government logos, and offers significant growth opportunities for the right candidate.

πŸ“ Sample Projects

  • Developing and executing a multi-channel campaign to launch a new product or service offering for the government sector
  • Creating and optimizing landing pages and other campaign assets to improve conversion rates and drive MQLs
  • Conducting A/B testing and continuous optimization to improve campaign effectiveness and ROI

ASSUMPTION: These sample projects are representative of the types of campaigns and initiatives the Campaign Marketing Manager may be responsible for, and demonstrate the role's focus on driving MQLs and contributing to revenue growth through integrated marketing campaigns.

❓ Key Questions to Ask During Interview

  • Can you describe the current marketing strategy for the government sector and how this role fits into that overall plan?
  • How does the company support the professional development and growth of its marketing team members?
  • What are the key priorities for this role in the first 90 days, and how will my performance be measured against those objectives?
  • How does GHD foster a culture of innovation and continuous improvement within its marketing department?
  • What are the most significant challenges facing the government sector, and how does this role contribute to addressing those challenges?

ASSUMPTION: These key questions are designed to provide insight into the company's marketing strategy, culture, and priorities, as well as the specific challenges faced by the government sector and how this role contributes to addressing those challenges.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your campaign management, demand generation, and content creation experience, as well as your strategic thinking and execution abilities.
  • Prepare examples of successful campaigns you've managed and the results you've achieved.
  • Demonstrate your understanding of GHD's business and the specific challenges faced by the government sector.
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.