🔹 Job Title: Campaign Marketing Manager
🔹 Company: GHD
🔹 Location: Waterloo, Ottawa, Toronto
🔹 Job Type: Hybrid (Waterloo, Ottawa, Toronto offices)
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strong blend of content creation and demand generation expertise, with a focus on driving MQLs and contributing to revenue growth through integrated marketing campaigns.
✅ Campaign Strategy & Planning: Develop comprehensive, data-driven campaign strategies and plans for your portfolio, focused on new customer acquisition, aligning with overall business objectives and product marketing messaging. Identify target personas and their pain points to inform campaign themes, messaging, and channel selection. Collaborate closely with the Product Marketing Manager to translate product positioning and messaging into compelling campaign narratives and content.
✅ Content Development & Curation: Own the end-to-end content creation process for campaign assets, including but not limited to email sequences, landing page copy, social media posts/ads, webinar scripts/presentations, case studies, blog posts, and downloadable resources. Ensure all content adheres to brand voice, style guidelines, and regulatory requirements (in collaboration with the Design/UX Member).
✅ Campaign Execution & Management: Execute multi-channel campaigns across all platforms (e.g., email marketing, paid social, organic social, paid search, content syndication, webinars, virtual/in-person events). Manage campaign budgets, timelines, and resources effectively. Work closely with the Design/UX Member to create visually engaging and user-friendly campaign assets and landing pages.
✅ Performance Monitoring & Optimization: Track, analyze, and report on key campaign performance metrics (e.g., MQLs, conversion rates, cost-per-lead, website traffic, engagement). Conduct A/B testing and continuous optimization to improve campaign effectiveness and ROI. Provide regular insights and recommendations to the Head of Marketing.
✅ Lead Management & Sales Collaboration: Work directly with the sales and business development teams to ensure seamless lead hand-off, lead qualification criteria alignment, and feedback loops.
✅ Market & Persona Understanding: Continuously monitor industry trends, competitor activities, and government landscape to identify new opportunities and inform campaign strategies. Maintain a deep understanding of the specific personas and their buying journeys.
ASSUMPTION: This role requires strong strategic thinking combined with hands-on execution ability across various digital marketing channels, as well as exceptional writing, editing, and communication skills with a keen eye for detail and brand consistency.
Education: Degree or Diploma in Marketing, Communications, Business, or a related field.
Experience: 8+ years of progressive experience in campaign management, demand generation, and content creation, preferably within a B2B or B2G environment.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong blend of content creation and demand generation expertise, with a focus on driving MQLs and contributing to revenue growth through integrated marketing campaigns.
Salary Range: $120,000 - $160,000 CAD per year (Based on industry standards for a Marketing Manager role with 8+ years of experience in Canada)
Benefits:
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role with 8+ years of experience in Canada. The actual salary may vary depending on the candidate's skills, experience, and the company's compensation structure.
Industry: GHD is a global professional services company that provides engineering, architecture, environmental, and construction services. They operate in the infrastructure, water, energy, and resources sectors.
Company Size: GHD is a large company with over 10,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: GHD was founded in 1928 and has since grown into a global network of multi-disciplinary professionals providing clients with integrated solutions through engineering, environmental, design, and construction expertise.
Company Description:
Company Specialties:
Company Website: http://www.ghd.com
ASSUMPTION: GHD is a well-established company with a strong global presence and a commitment to addressing the world’s biggest challenges in the areas of water, energy, and communities.
Career Level: This role is at the senior management level, requiring a high degree of expertise and strategic thinking in campaign management and demand generation.
Reporting Structure: The Campaign Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Product Marketing, Sales, and Design.
Work Arrangement: This role is hybrid, with the option to work from the Waterloo, Ottawa, or Toronto offices. Flexible work arrangements are available.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts and contribute to its overall business goals.
Office Type: GHD's offices are modern and collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Waterloo, Ottawa, Toronto
Geographic Context:
Work Schedule: The work schedule is full-time (40 hours/week) with flexible work arrangements, allowing for a healthy work-life balance.
ASSUMPTION: The location and work environment for this role offer a mix of urban and suburban living, with access to numerous amenities and attractions, as well as a high quality of life.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Campaign Management, Demand Generation, Content Creation, Strategic Thinking, Digital Marketing, Writing, Editing, Communication, Project Management, Collaboration, Marketing Automation, CRM Systems, Analytics, SEO, Interpersonal Skills
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant skills and experience.
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or improved upon with relevant experience and training.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with GHD's company values and work style are more likely to be successful in this role and contribute to the company's overall goals.
ASSUMPTION: These challenges can be overcome with strong project management skills, a commitment to continuous learning and professional development, and a willingness to adapt to different work arrangements.
ASSUMPTION: This role is unique in its focus on driving MQLs and contributing to revenue growth through integrated marketing campaigns specifically aimed at attracting and converting new government logos, and offers significant growth opportunities for the right candidate.
ASSUMPTION: These sample projects are representative of the types of campaigns and initiatives the Campaign Marketing Manager may be responsible for, and demonstrate the role's focus on driving MQLs and contributing to revenue growth through integrated marketing campaigns.
ASSUMPTION: These key questions are designed to provide insight into the company's marketing strategy, culture, and priorities, as well as the specific challenges faced by the government sector and how this role contributes to addressing those challenges.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.