Campaign Marketing Manager

📌 Core Information

🔹 Job Title: Campaign Marketing Manager

🔹 Company: Rentokil Pest Control

🔹 Location: Tennessee - Virtual

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing campaigns to drive LOB growth
• Driving lead generation and revenue growth through strategic marketing programs
• Partnering with cross-functional teams to optimize campaigns and improve performance
• Analyzing campaign performance and making data-driven decisions to optimize results

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and data analysis skills to succeed in driving marketing campaigns and generating leads.

📋 Key Responsibilities

✅ Develop comprehensive/multi-channel campaigns and messaging targeting prospects and current customers to drive LOB growth

✅ Drive lead generation and revenue growth through strategic marketing programs and tactics for LOBs

✅ Partner with Commercial Product Marketing team to drive revenue growth through execution of bundling campaigns to increase service penetration to current customers

✅ Develop customer acquisition campaigns from initial brainstorming and research phase through production, partnering with relevant teams on implementation across various channels

✅ Develop CRM campaigns to nurture current customers and drive retention, partnering with MarTech team on execution of efforts

✅ Plan, manage, optimize multichannel content to feed different marketing and sales funnel stages

✅ Drive the right message for assigned LOBs in our websites by partnering with the MarTech team to execute messaging strategy and implement any content update needs or new content additions

✅ Analyze and report on campaign performance to measure the effectiveness of campaigns and make data-driven decisions to optimize performance

✅ Collaborate with sales teams to ensure that the leads generated are high-quality and aligned with the company’s customer profile

✅ Track budget to ensure marketing campaigns and other efforts are executed within the approved budget

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams to deliver results.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, or a related field. MBA is a plus.

Experience: 5 years of experience in marketing, demand generation, lead generation, or digital marketing.

Required Skills:

• Strong understanding of B2B sales and marketing principles
• Deep knowledge of targeted lead generation, development, nurturing, and management

• Pest and/or service industry experience desired
• Strong project planning skills
• Ability to edit highly technical work and translate it to reach different audiences
• Expert editorial knowledge and ability to ensure content and messaging adheres to established brand guidelines
• Experience with analytics and data-driven decision-making
• Proficiency in Microsoft Office or Google Tools
• Experience with marketing automation tools, such as HubSpot, Marketo, Pardot, or Marketing Cloud
• Understanding of CRM tools, principles, practices, and applications
• Tech-savvy, capable of troubleshooting marketing and sales technology challenges

Preferred Skills:

• Experience with CRM tools, such as Salesforce, HubSpot CRM, or Marketo Sales Insight
• Familiarity with marketing automation platforms, such as Marketo, Pardot, or Eloqua
• Knowledge of HTML, CSS, and JavaScript
• Experience with marketing analytics tools, such as Google Analytics or Adobe Analytics

ASSUMPTION: Candidates with experience in the pest control or service industry may have an advantage in this role, as they will have a better understanding of the target audience and the products/services offered.

💰 Compensation & Benefits

Salary Range: $84,300 - $109,600 per year

Benefits:

• Health benefits including Medical, Dental, Vision, Disability, and Life Insurance
• 401(k) retirement plan with company-matching contributions
• Vacation days & sick days
• Company-paid holidays & floating holidays
• Tuition Reimbursement benefits (for FT Colleagues)

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role with 5-10 years of experience. However, the actual salary may vary based on factors such as geographic location, skills, education, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically Pest Control

Company Size: 10,001+ employees

Founded: 1925 (as Rentokil, merged with Terminix in 2021)

Company Description:

• Rentokil Pest Control is a global leader in the pest control industry, providing services to both residential and commercial customers
• The company offers a wide range of pest control solutions, including termite control, mosquito control, and bed bug control
• Rentokil is committed to providing high-quality, reliable service to its customers, with a focus on innovation and sustainability

Company Specialties:

• Termite Control
• Mosquito Control
• Bed Bug Control
• General Pest Control

Company Website: enhancedpestcontrol.com

ASSUMPTION: Rentokil Pest Control is a well-established company with a strong reputation in the pest control industry. The company's size and experience make it a stable and attractive employer, offering many opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to Senior-level marketing role, with potential for growth into a management or director-level position

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: Remote OK, with occasional travel required for meetings and events

Growth Opportunities:

• Advancement to a management or director-level position within the marketing department
• Transition to a different marketing role or department within the company
• Opportunities to work on high-visibility campaigns and projects, gaining exposure to senior leadership

ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Virtual, with occasional in-person meetings and events

Office Location(s): Tennessee - Virtual

Geographic Context:

• Tennessee is located in the southeastern region of the United States
• The state has a humid subtropical climate, with hot summers and mild winters
• Tennessee is known for its natural beauty, with numerous state parks and outdoor recreation opportunities

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The virtual work environment offers flexibility and convenience, allowing employees to balance work and personal responsibilities more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• Behavioral and skills-based interview with the hiring manager or a member of the marketing team
• Final interview with senior leadership or the head of marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing and campaign strategy development
• Data analysis and interpretation skills
• Project management and organizational skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the pest control industry and the company's products and services
• Prepare examples of successful marketing campaigns you have led or contributed to in the past
• Be ready to discuss your approach to data-driven decision-making and campaign optimization
• Research the company and its competitors to show your enthusiasm and preparation for the role

ATS Keywords: Marketing, Campaign Management, Lead Generation, Demand Generation, Digital Marketing, B2B Marketing, CRM, Marketing Automation, Data Analysis, Project Management

ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on assessing the candidate's marketing skills, industry knowledge, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation tools, such as HubSpot, Marketo, Pardot, or Marketing Cloud
• CRM tools, such as Salesforce, HubSpot CRM, or Marketo Sales Insight
• Data analysis and visualization tools, such as Google Analytics, Tableau, or Power BI
• Project management tools, such as Asana, Trello, or Jira
• Microsoft Office or Google Tools

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on marketing automation, CRM, and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: Putting customers first and delivering exceptional service
• Integrity: Acting with honesty and transparency in all aspects of the business
• Expertise: Continuously improving our knowledge and skills to provide the best possible service
• Collaboration: Working together to achieve common goals and drive success
• Innovation: Embracing change and driving progress through creativity and innovation

Work Style:

• Fast-paced and dynamic, with a focus on results and performance
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Data-driven and analytical, with a focus on continuous improvement and optimization
• Customer-focused, with a strong commitment to delivering exceptional service and exceeding customer expectations

Self-Assessment Questions:

• Do you have a proven track record of driving marketing campaigns and generating leads in a B2B environment?
• Are you comfortable working in a fast-paced, dynamic, and collaborative work environment?
• Do you have strong data analysis and interpretation skills, with a focus on continuous improvement and optimization?
• Are you comfortable working remotely and managing your own time and priorities?
• Do you have a strong commitment to customer service and exceeding customer expectations?

ASSUMPTION: Rentokil Pest Control values candidates who are customer-focused, data-driven, and collaborative, with a strong track record of driving marketing campaigns and generating leads in a B2B environment.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously, requiring strong project management and organizational skills
• Working with cross-functional teams and stakeholders, requiring strong communication and collaboration skills
• Keeping up with industry trends and best practices, requiring continuous learning and professional development
• Dealing with tight deadlines and pressure, requiring strong time management and stress management skills
• Adapting to changes in the market and the business environment, requiring flexibility and adaptability

ASSUMPTION: The challenges associated with this role are typical for marketing professionals, with a focus on project management, communication, and adaptability.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position may require more experience in lead generation and demand generation, as well as a deeper understanding of the pest control industry
• Compared to other marketing roles within the company, this position may offer more opportunities for career growth and development within the marketing department and the company as a whole
• Compared to similar roles at other companies, this position may offer a more competitive salary and benefits package, as well as greater opportunities for professional development and advancement

ASSUMPTION: This role offers significant opportunities for career growth and development, with a competitive salary and benefits package and a strong focus on professional development and advancement.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive lead generation and revenue growth for a new product launch
• Optimizing CRM campaigns to improve customer retention and drive revenue growth
• Partnering with the MarTech team to create and optimize landing pages and forms to improve conversion rates
• Analyzing campaign performance data to identify trends and insights, and making data-driven decisions to optimize performance
• Developing and executing a customer acquisition campaign to drive growth in a specific vertical or geographic market

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute marketing campaigns, analyze performance data, and make data-driven decisions to optimize performance.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into that strategy?
• What are the key performance indicators (KPIs) for this role, and how will my performance be measured?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• What opportunities are there for career growth and development within the marketing department and the company as a whole?
• How does the company support work-life balance, and what resources are available to help employees manage their time and priorities?
• What is the company's approach to diversity, equity, and inclusion, and how does that approach impact the work environment?

ASSUMPTION: These key questions are designed to help the candidate better understand the role, the company, and the work environment, and to assess the candidate's fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link provided
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you have led or contributed to in the past
• Research the company and its competitors to show your enthusiasm and preparation for the role
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.