Campaign Marketing Manager

📌 Core Information

🔹 Job Title: Campaign Marketing Manager

🔹 Company: GHD

🔹 Location: Waterloo, Ontario, Canada

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Hybrid (Waterloo, Ottawa, Toronto)

🚀 Job Overview

Key aspects of this role include:

• Designing, developing, executing, and optimizing integrated marketing campaigns
• Attracting and converting new government logos to contribute to MQL, new revenue, and business goals
• Managing the full campaign lifecycle, from content conceptualization to execution, measurement, and optimization
• Collaborating with cross-functional teams to ensure campaigns align with budgets and organizational policies

ASSUMPTION: This role requires a strong blend of content creation and demand generation expertise, with a focus on B2G marketing.

📋 Key Responsibilities

✅ Design, develop, execute, and optimize integrated marketing campaigns to attract and convert new government logos

✅ Manage the full campaign lifecycle, from content conceptualization to execution, measurement, and optimization

✅ Contribute to the preparation of various data and analytics reports

✅ Interpret data and identify possible answers, navigating a wide variety of processes, procedures, and precedents

✅ Collate and analyze data using preset tools, methods, and formats, working independently

✅ Resolve queries from internal or external customers or suppliers by providing information on complex processes and related policies

✅ Help others get the most out of internal communications systems by offering support and advice

✅ Develop own capabilities by participating in assessment and development planning activities, formal and informal training, and coaching

✅ Ensure own work adheres to organizational policies, relevant regulatory codes, and codes of conduct

✅ Contribute to the development, testing, and maintenance of procedures and guidelines to support the organization in implementing and complying with internal policies and/or external regulations

✅ Support others by carrying out a range of project management activities

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting to drive campaign success.

🎯 Required Qualifications

Education: Degree or Diploma in Marketing, Communications, Business, or a related field

Experience: 8+ years of progressive experience in campaign management, demand generation, and content creation, preferably within a B2B or B2G environment

Required Skills:

• Campaign management and demand generation
• Content creation and strategy
• Data analysis and reporting
• Project management
• Internal communications
• Operational compliance
• Policy development
• Solutions analysis

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, HubSpot)
• Familiarity with CRM systems (e.g., Salesforce)
• Knowledge of government marketing trends and best practices

ASSUMPTION: Candidates with a strong background in B2B or B2G marketing and experience managing full-funnel campaigns are well-suited for this role.

💰 Compensation & Benefits

Salary Range: CAD 100,000 - 140,000 per year (Based on industry standards for a senior marketing role in Waterloo, Ontario)

Benefits:

• Competitive health, dental, and vision insurance
• Retirement savings plan with company match
• Flexible work arrangements
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, hybrid work arrangement (3 days in the office, 2 days remote)

ASSUMPTION: The salary range is estimated based on market data for similar roles in Waterloo, Ontario. Benefits are based on typical offerings for a company of GHD's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: GHD operates in the civil engineering industry, focusing on water, energy, and community projects. The market is competitive and driven by infrastructure development and sustainability initiatives.

Company Size: GHD is a large company with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse project exposure but may have a more structured work environment.

Founded: GHD was founded in 1928 and has since grown into a global network of multi-disciplinary professionals, providing clients with integrated solutions through engineering, environmental, design, and construction expertise.

Company Description:

• GHD is committed to addressing the world’s biggest challenges in the areas of water, energy, and communities
• The company offers integrated solutions through engineering, environmental, design, and construction expertise
• GHD is an employee-owned organization, fostering a culture of collaboration and innovation

Company Specialties:

• Water
• Energy and Resources
• Environment
• Property and Buildings
• Transportation
• Digital
• and Advisory

Company Website: http://www.ghd.com

ASSUMPTION: GHD's global presence and diverse service offerings provide ample opportunities for career growth and exposure to various projects and industries.

📊 Role Analysis

Career Level: This role is at the senior manager level, requiring strategic thinking, campaign leadership, and cross-functional collaboration.

Reporting Structure: The Campaign Marketing Manager will report directly to the Marketing Director and work closely with cross-functional teams, including sales, product, and content teams.

Work Arrangement: This is a hybrid role, with employees expected to work from the office three days a week and remotely two days a week.

Growth Opportunities:

• Potential to lead and mentor junior marketing team members
• Opportunities to work on diverse projects across different industries and regions
• Chance to develop skills in areas such as team leadership, stakeholder management, and strategic planning

ASSUMPTION: This role offers opportunities for professional growth through exposure to various projects, team leadership, and skill development.

🌍 Location & Work Environment

Office Type: GHD's offices are modern, collaborative workspaces designed to foster innovation and productivity.

Office Location(s): Waterloo, Ottawa, or Toronto

Geographic Context:

• Waterloo: A tech hub with a vibrant startup scene, offering a mix of urban and suburban living
• Ottawa: The capital of Canada, with a strong government presence and a growing tech industry
• Toronto: Canada's largest city, with a diverse economy and numerous cultural attractions

Work Schedule: Full-time, with a hybrid work arrangement (3 days in the office, 2 days remote)

ASSUMPTION: The location and work environment for this role offer a mix of urban and suburban living, with access to diverse cultural, recreational, and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Case study or presentation to showcase campaign management skills
• Final interview with the Marketing Director

Key Assessment Areas:

• Campaign strategy and planning
• Data analysis and reporting
• Project management and stakeholder communication
• Cultural fit and alignment with GHD's values

Application Tips:

• Tailor your resume and cover letter to highlight your campaign management, demand generation, and content creation experience
• Include specific examples of successful B2B or B2G marketing campaigns you've managed
• Demonstrate your ability to analyze data and draw insights to inform campaign strategy

ATS Keywords: Campaign Management, Demand Generation, Content Creation, Data Analysis, Project Management, B2B Marketing, B2G Marketing, Integrated Marketing, Marketing Strategy

ASSUMPTION: The interview process for this role will focus on assessing the candidate's campaign management skills, strategic thinking, and cultural fit with GHD.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Content creation and design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned quickly by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Excellence
• Safety
• Innovation
• Sustainability

Work Style:

• Collaborative
• Innovative
• Data-driven
• Adaptable
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative, innovative work environment?
• Are you comfortable working with data to inform marketing strategy and measure campaign performance?
• Do you have experience managing cross-functional teams and stakeholders?

ASSUMPTION: Candidates who align with GHD's values and work style, and can demonstrate a strong track record of campaign management success, will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong project management skills
• Working with diverse stakeholders, including internal teams and government clients, necessitating excellent communication and collaboration skills
• Keeping up with industry trends and best practices in B2G marketing, requiring continuous learning and adaptation
• Adapting to a hybrid work environment, balancing office and remote work effectively

ASSUMPTION: The challenges associated with this role are typical for a senior marketing position and can be overcome by candidates with strong campaign management experience and a proactive, adaptable approach.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on B2G marketing and government logo acquisition
• GHD's global presence and diverse service offerings provide unique opportunities for career growth and project exposure
• This role offers a blend of strategic planning, tactical execution, and analytical reporting, requiring a well-rounded marketing professional

ASSUMPTION: This role is unique in its focus on B2G marketing and offers opportunities for career growth and project exposure that are not typically found in other marketing positions.

📝 Sample Projects

• Developing and executing a multi-channel campaign to promote GHD's water treatment services to municipal governments
• Creating and implementing a content marketing strategy to establish GHD as a thought leader in the energy sector
• Managing a team to create and execute a product launch campaign for a new GHD service offering, targeting government clients

ASSUMPTION: The sample projects provided are representative of the types of campaigns and initiatives the Campaign Marketing Manager may be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the key priorities for this role in the first 90 days?
• How does GHD support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in a hybrid work environment, and how does GHD address these challenges?
• How does GHD measure the success of its marketing campaigns, and what metrics are most important for this role?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your campaign management, demand generation, and content creation experience
• Prepare a case study or presentation showcasing your ability to design, develop, execute, and optimize integrated marketing campaigns
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.