📌 Core Information
🔹 Job Title: Campaign Marketing Manager, Smart Product
🔹 Company: Nothing
🔹 Location: London, England, United Kingdom
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for smart products
- Leading marketing campaigns for product launches and features
- Conducting market research and analysis to optimize performance
- Collaborating with cross-functional teams to ensure effective communication of product features and messaging
- Creating compelling marketing content and staying at the forefront of cultural trends
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will have experience in fast-paced environments and a passion for marketing and technology.
📋 Key Responsibilities
✅ Develop and implement marketing strategies for smart products that align with the company’s overall goals and roadmap
✅ Lead the development and execution of marketing campaigns for smart products and features, ensuring they align with wider product launches and promotions
✅ Conduct market research to identify customer needs, trends, and competitors, using insights to guide marketing initiatives and optimize campaign performance
✅ Collaborate with product managers, developers, functional teams, and designers to ensure smart products features and messaging are effectively communicated to the target audience
✅ Coordinate with the Product Marketing Manager, Smart Products to align on product messaging and positioning, and work closely with the Smartphone & Software team to ensure the marketing calendar is clear and complementary
✅ Collaborate with specialists on the development of compelling marketing content, including website copy, email campaigns, product videos, and social media content that promotes smart products
✅ Stay at the forefront of cultural trends across design, music, arts, and lifestyle, identifying relevant moments, talent, or conversations that Nothing can authentically plug into to drive brand relevance and product desirability
✅ Monitor, analyze, and report on the performance of marketing campaigns, providing recommendations to improve effectiveness and ROI
✅ Build and maintain relationships with customers, fostering engagement and driving product adoption and retention through targeted marketing programs
✅ Champion the brand voice and ensure consistent messaging across all marketing touchpoints, particularly for software-related initiatives, and identify areas for improvement
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple campaigns and initiatives simultaneously. Strong project management skills are essential.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: Proven track record of creating and executing successful marketing campaigns within a fast-moving environment
Required Skills:
- Marketing strategy development and execution
- Campaign management
- Market research and analysis
- Cross-functional collaboration
- Content creation
- Cultural foresight and relevance
- Performance tracking and reporting
- Customer engagement and brand advocacy
- Strong analytical skills
- Excellent communication and interpersonal skills
- Strong project management skills
Preferred Skills:
- Experience in the technology industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the technology industry and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (Based on industry standards for a mid-level marketing role in London)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and creative work environment
Working Hours: Full-time (40 hours per week), with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in London. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Nothing is a technology company focused on creating innovative and exciting consumer tech products. They operate in a competitive market and prioritize design, user experience, and sustainability.
Company Size: Nothing has 501-1,000 employees, which means there are ample opportunities for collaboration and growth. However, the company is still small enough for individual contributions to make a significant impact.
Founded: Nothing was founded in 2020, making it a relatively new company with a strong focus on innovation and disruption.
Company Description:
- Nothing is building a world where tech is fun again, focusing on creating products that excite and inspire consumers
- The company is known for its innovative smartphone designs and commitment to sustainability
- Nothing operates with a strong community focus, involving private investors in product development and decision-making
Company Specialties:
- Smartphone design and manufacturing
- Audio products
- Smart wearables
- Sustainable technology
Company Website: nothing.tech
ASSUMPTION: Nothing's focus on innovation, sustainability, and community engagement makes it an attractive employer for candidates who share these values.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in campaign management and strategy development.
Reporting Structure: The Campaign Marketing Manager will report directly to the Head of Smart Product Marketing and collaborate with various cross-functional teams, including product managers, developers, and designers.
Work Arrangement: This role is primarily on-site, with some flexibility for occasional remote work. The working arrangement allows for a balance between collaboration and independent work.
Growth Opportunities:
- As Nothing continues to grow, there will be opportunities for the Campaign Marketing Manager to take on more responsibilities and advance their career within the company
- The company's focus on innovation and disruption may present unique growth opportunities not typically found in more established organizations
ASSUMPTION: The Campaign Marketing Manager's growth opportunities will depend on the company's continued success and expansion, as well as their individual performance and contributions.
🌍 Location & Work Environment
Office Type: Nothing's London office is a creative and dynamic workspace designed to foster collaboration and innovation.
Office Location(s): John Street, London, England
Geographic Context:
- London is a global hub for technology, design, and culture, providing ample opportunities for inspiration and collaboration
- The city offers a vibrant lifestyle with a wide range of cultural attractions, restaurants, and entertainment options
- London's time zone (GMT) may require some flexibility for communication with international teams or partners
Work Schedule: The work schedule is primarily Monday to Friday, with some flexibility for occasional remote work or adjusted hours to accommodate team meetings or deadlines.
ASSUMPTION: The Campaign Marketing Manager's work schedule may vary depending on project demands, team meetings, or company events.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and assess cultural fit
- In-person or virtual interview with the hiring manager and relevant team members
- Final interview with the Head of Smart Product Marketing or another senior leader
Key Assessment Areas:
- Marketing strategy and campaign development
- Cross-functional collaboration and communication skills
- Cultural awareness and relevance
- Analytical and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of Nothing's mission and values in your application materials
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on strategy, execution, and results
ATS Keywords: Marketing strategy, campaign management, market research, cross-functional collaboration, content creation, cultural relevance, performance tracking, customer engagement, brand advocacy, analytical skills, communication skills, project management
ASSUMPTION: Nothing's application process may vary depending on the role and the candidate's experience and qualifications.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used by Nothing may vary depending on the role and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Nothing values creativity, curiosity, and a passion for pushing boundaries
- Community: Nothing prioritizes collaboration, inclusivity, and engagement with its community of investors and customers
- Sustainability: Nothing is committed to creating products that are not only exciting but also environmentally responsible
Work Style:
- Creative and dynamic: Nothing's work environment is fast-paced and encourages innovation and experimentation
- Collaborative: Nothing values teamwork and cross-functional collaboration to drive success
- Adaptable: Nothing's focus on disruption and change requires employees to be flexible and adaptable
Self-Assessment Questions:
- Do you share Nothing's passion for innovation and disruption in the technology industry?
- Are you comfortable working in a fast-paced, collaborative environment with a strong focus on teamwork?
- Do you have a proven track record of creating and executing successful marketing campaigns in a dynamic and ever-changing market?
ASSUMPTION: Candidates who align with Nothing's values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- The fast-paced and ever-changing nature of the technology industry may require the Campaign Marketing Manager to adapt quickly and pivot strategies as needed
- Nothing's focus on innovation and disruption may present unique challenges and opportunities not typically found in more established organizations
- The competitive nature of the technology industry may require the Campaign Marketing Manager to continuously innovate and stay ahead of industry trends
- The Campaign Marketing Manager may face challenges in balancing multiple campaigns and initiatives simultaneously, requiring strong project management skills
ASSUMPTION: The Campaign Marketing Manager's ability to adapt, innovate, and manage multiple priorities will be crucial to their success in this role.
📈 Similar Roles Comparison
- Campaign Marketing Manager vs. Product Marketing Manager: While both roles focus on marketing, the Campaign Marketing Manager is more focused on executing campaigns and driving short-term results, while the Product Marketing Manager is responsible for product positioning, messaging, and long-term strategy
- Industry-specific context: Nothing's focus on innovation and disruption in the technology industry sets it apart from more traditional consumer goods or services companies
- Career path comparison: The Campaign Marketing Manager role may provide opportunities for growth into senior marketing leadership positions or related roles, such as Product Marketing Manager or Brand Manager
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a marketing campaign for the launch of a new smart product feature, including market research, content creation, and performance tracking
- Collaborating with cross-functional teams to create a marketing strategy for a product line extension, including positioning, messaging, and campaign development
- Identifying and capitalizing on cultural trends to drive brand relevance and product desirability, including influencer partnerships, event sponsorships, or content collaborations
ASSUMPTION: The specific projects the Campaign Marketing Manager will work on will depend on the company's product roadmap, market conditions, and their individual skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role fits into it?
- How does Nothing approach cross-functional collaboration, and what are the expectations for this role in that regard?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Nothing support the professional growth and development of its employees?
- What are the biggest challenges facing the company and this role in the near future, and how can I contribute to addressing them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the company, and their potential fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, demonstrating your understanding of Nothing's mission and values
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on strategy, execution, and results
- If selected for an interview, be prepared to discuss your approach to marketing strategy, campaign development, and cross-functional collaboration
- Follow up with the hiring manager or HR team within one week of submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
