Campaign Marketing Manager, UK

📌 Core Information

🔹 Job Title: Campaign Marketing Manager, UK

🔹 Company: Sierra

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (London-based)

🚀 Job Overview

Key aspects of this role include:

• Building and executing UK-specific integrated marketing campaigns to drive brand awareness and support early pipeline.
• Partnering with the events team to execute in-region events and work closely with the sales team to support account engagement.
• Adapting global campaign frameworks for the local market and owning end-to-end campaign planning across various channels.
• Working with ABM-style personalization and tailoring messaging to CX buyers and industries.
• Thriving in ambiguity and shaping Sierra's presence in the UK as the first UK marketing hire.

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a strong focus on execution and cross-functional collaboration.

📋 Key Responsibilities

✅ Build and execute UK-specific integrated marketing campaigns to drive brand awareness and support early pipeline.

✅ Adapt global campaign frameworks for the local market and own end-to-end campaign planning, including tactics across paid social, digital advertising, out-of-home (OOH), email, and events.

✅ Partner with the London-based sales team to support account engagement and pipeline, and localize content for UK prospects.

✅ Collaborate with the SF-based campaigns, events, brand, creative, and ops teams to adapt content and track results.

✅ Manage external vendors and coordinate with agency partners managed by the SF team.

✅ Synthesize data into meaningful campaign insights and optimize strategies for new and existing initiatives.

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, with a strong focus on data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 7+ years of B2B marketing experience at high-growth SaaS or AI companies.

Required Skills:

• Proven experience in integrated campaigns and field marketing, with a strong grasp of multi-channel planning and execution.
• Comfortable leading projects from strategy to execution, with high attention to detail.
• Expertise in Salesforce and Hubspot, and familiarity with web analytics tools, digital marketing, and demand generation tools and vendors.
• Strong understanding or previous experience marketing to core-buyers (CX, IT, Product, Ops) and across key-industries (Retail, Media/Telecommunications, Financial Services, Travel + Hospitality).
• Events experience is a major plus.
• Ability to build beautiful presentations using Google Slides and Keynote.

Preferred Skills:

• Experience working with ABM-style personalization.
• Fluency in additional languages (particularly European languages) would be an asset.

ASSUMPTION: Candidates should have a proven track record in B2B marketing, with a strong focus on integrated campaigns and field marketing. Experience in the UK market is a plus but not required.

💰 Compensation & Benefits

Salary Range: £112,000 - £140,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Flexible (Unlimited) Paid Time Off
• Medical, Dental, and Vision benefits for you and your family
• Life Insurance and Disability Benefits
• Retirement Plan (e.g., 401K, pension) with Sierra match
• Parental Leave
• Fertility and family building benefits through Carrot (U.S. only)
• Lunch, as well as delicious snacks and coffee to keep you energized
• Discretionary Benefit Stipend giving people the ability to spend where it matters most
• Free alphorn lessons

Working Hours: Full-time, with flexibility for hybrid work arrangement (2-3 days per week in the London office).

ASSUMPTION: The salary range is estimated based on industry standards for a marketing manager role in the UK with 7+ years of experience. Benefits are subject to change and may vary based on the employee's location and role.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on AI-powered customer experiences.

Company Size: 51-200 employees. Sierra is a growing company with a strong focus on culture and values.

Founded: 2023 (as per LinkedIn, although the provided 'foundeddate' is empty)

Company Description:

• Sierra helps businesses build better, more human customer experiences with AI.
• The company is guided by a set of values that include Trust, Customer Obsession, Craftsmanship, Intensity, and Family.
• Sierra's co-founders are Bret Taylor and Clay Bavor, both with extensive experience in the tech industry.

Company Specialties:

• AI-powered customer experiences
• Autonomous AI agents for customer service and commerce
• Cross-functional collaboration and customer-centric approach

Company Website: sierra.ai

ASSUMPTION: Sierra is a well-funded, rapidly growing startup with a strong focus on innovation and customer success.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with potential for growth as the UK team expands.

Reporting Structure: This role reports directly to the SF-based marketing leadership team and collaborates closely with the London-based sales team.

Work Arrangement: Hybrid, with 2-3 days per week in the London office and flexibility for remote work.

Growth Opportunities:

• As the first UK marketing hire, there is significant potential for growth and expansion of the team under this role's leadership.
• With the company's rapid growth, there may be opportunities for internal promotions or new roles to be created.

ASSUMPTION: This role offers a unique opportunity to shape Sierra's presence in the UK and grow with the company.

🌍 Location & Work Environment

Office Type: Hybrid, with a focus on in-person collaboration and a flexible remote work policy.

Office Location(s): London, with potential for expansion to other UK cities as the team grows.

Geographic Context:

• London is a major global hub for technology, finance, and media industries, providing ample opportunities for networking and collaboration.
• The UK is a key market for Sierra, with a strong focus on driving brand awareness and generating leads in the region.
• London offers a vibrant cultural scene, with numerous events, attractions, and amenities.

Work Schedule: Full-time, with flexibility for hybrid work arrangement (2-3 days per week in the London office).

ASSUMPTION: The hybrid work arrangement offers a good balance between in-person collaboration and remote flexibility, with a strong focus on results and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screen with the HR team to discuss the role and assess cultural fit.
• In-depth interview with the marketing leadership team and potential colleagues to discuss the role's details and assess skills and experience.
• Final interview with the co-founders to discuss the company's vision and long-term growth plans.

Key Assessment Areas:

• Strategic thinking and campaign planning skills.
• Experience with integrated campaigns and field marketing.
• Familiarity with marketing tools and platforms (e.g., Salesforce, Hubspot).
• Cultural fit and alignment with Sierra's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss specific campaign examples and results from your previous roles.
• Demonstrate your understanding of the UK market and Sierra's value proposition.

ATS Keywords: B2B marketing, integrated campaigns, field marketing, Salesforce, Hubspot, UK market, customer engagement, brand awareness, lead generation

ASSUMPTION: Sierra's interview process is designed to assess both skills and cultural fit, with a strong focus on strategic thinking and campaign planning.

🛠️ Tools & Technologies

• Salesforce
• Hubspot
• Google Slides
• Keynote
• Web analytics tools (e.g., Google Analytics)
• Digital marketing and demand generation tools and vendors

ASSUMPTION: This role requires proficiency in marketing tools and platforms, with a strong focus on Salesforce and Hubspot for campaign management and analytics.

👔 Cultural Fit Considerations

Company Values:

• Trust: Build trust with customers through accountability, empathy, quality, and responsiveness. Build trust in AI by making it more accessible, safe, and useful. Build trust with each other by showing up for each other professionally and personally.
• Customer Obsession: Deeply understand customers' business goals and relentlessly focus on driving outcomes, not just technical milestones. Everyone at the company knows and spends time with customers. When customers have an issue, drop everything and fix it.
• Craftsmanship: Get the details right, from the words on the page to the system architecture. Have good taste. When something isn't right, take the time to fix it. Be proud of the products produced and continuously self-reflect to continuously self-improve.
• Intensity: Know that there is no luxury of patience. Play to win. Care about the product being the best, and when it isn't, fix it. When failing, talk about it openly and without blame so we succeed the next time.
• Family: Know that balance and intensity are compatible, and model it in actions and processes. Be the best technology company for parents. Support and respect each other and celebrate each other's personal and professional achievements.

Work Style:

• Collaborative and cross-functional, with a strong focus on execution and results.
• Data-driven and analytical, with a focus on continuous improvement.
• Adaptable and comfortable working in ambiguity, with a strong focus on shaping Sierra's presence in the UK.

Self-Assessment Questions:

• How do you align with Sierra's value of Trust, and how would you demonstrate this in your role as Campaign Marketing Manager?
• How comfortable are you working in a hybrid environment, balancing in-person collaboration and remote work?
• How do you approach continuous self-improvement and learning in your role?

ASSUMPTION: Sierra's values are at the core of its culture and actions, with a strong focus on trust, customer obsession, craftsmanship, intensity, and family.

⚠️ Potential Challenges

• The UK market may have unique nuances and requirements compared to the US market, requiring a strong understanding of the local landscape and customer needs.
• As the first UK marketing hire, there may be challenges in establishing processes and building a team from scratch.
• The role may require occasional travel to the US for meetings and events, which could disrupt work-life balance.
• The fast-paced nature of the role may lead to tight deadlines and high pressure, requiring strong time management and prioritization skills.

ASSUMPTION: These challenges can be mitigated with strong communication, collaboration, and time management skills, as well as a deep understanding of the UK market and Sierra's value proposition.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position offers a unique opportunity to shape Sierra's presence in the UK and grow with the company.
• In the AI and software development industry, this role requires a strong focus on strategic thinking, campaign planning, and execution, with a deep understanding of the UK market.
• Career path comparison: This role offers potential for growth and expansion as the UK team expands, with opportunities for internal promotions or new roles to be created.

ASSUMPTION: This role is unique in its focus on the UK market and offers a strong opportunity for growth and development within the company.

📝 Sample Projects

• Launch a UK-specific brand awareness campaign leveraging digital, OOH, and PR, tailored for London-based CX buyers.
• Coordinate with the paid-media agency to adapt a global paid media campaign to the UK audience and buying cycle.
• Build and manage an email nurture track for new leads, working within the marketing automation platform.
• In collaboration with the SF-based events team, plan and execute third-party events such as Customer Engagement Summit or Mobile World Congress, driving brand awareness and generating leads in the region.

ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role, with a strong focus on campaign planning, execution, and optimization.

❓ Key Questions to Ask During Interview

• How does Sierra plan to support the growth and expansion of the UK team in the coming years?
• What are the key priorities for the first 90 days in this role, and how will my success be measured?
• How does Sierra approach collaboration and communication between the UK and US teams?
• What opportunities are there for professional development and growth within the company?
• How does Sierra support work-life balance, particularly for employees working in a hybrid arrangement?

ASSUMPTION: These questions are designed to assess the company's long-term growth plans, support for the UK team, and opportunities for professional development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on integrated campaigns, field marketing, and UK market knowledge.
• Prepare examples of your previous campaign work, with a focus on results and impact.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.