Campaign Marketing Specialist

📌 Core Information

🔹 Job Title: Campaign Marketing Specialist

🔹 Company: Axis Communications

🔹 Location: Australia - Melbourne, Australia - Sydney

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Melbourne, Sydney)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel marketing campaigns aligned with business goals
• Adopting and rolling out account-based marketing (ABM) approach
• Overseeing campaign execution across online and offline marketing channels
• Collaborating with internal and external teams to ensure timely launches and monitor results
• Analyzing campaign performance and providing insights for improvement

ASSUMPTION: This role requires a balance of creativity and data-driven decision making, with a strong focus on lead generation and nurturing.

📋 Key Responsibilities

✅ Develop and execute campaigns aligned with business goals and target audiences

✅ Adopt and roll out account-based marketing (ABM) approach

✅ Oversee campaign execution across online and offline marketing channels

✅ Collaborate with internal Sales teams and external vendors to ensure timely launches and monitor results

✅ Write compelling copy for emails, ads, and other marketing materials

✅ Collaborate with marketing and creative teams to produce engaging content, ensuring consistency with brand guidelines

✅ Optimize lead generation, follow-up, and nurturing to generate Sales Qualified Leads (SQLs)

✅ Track, measure, and analyze campaign performance, providing regular reports and insights for improvement

✅ Stay informed on industry trends and marketing best practices to continually improve campaign effectiveness

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or related field

Experience: B2B marketing experience

Required Skills:

• Campaign management or account-based marketing (ABM) platform experience
• Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, email marketing platforms, etc.)
• Proven copywriting skills
• Creativity and attention to detail
• Ability to interpret data and make insights-driven decisions
• Strong collaboration and communication skills

Preferred Skills:

• Marketing Cloud Account Engagement (formerly Pardot) experience

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Specialist role in Australia, the estimated salary range is AUD 75,000 - 95,000 per annum. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Gym Allowance
• Home Internet Allowance
• Group Life Insurance
• TDP Insurance
• Free Counselling Services

Working Hours: Full-time (40 hours per week), with flexible work arrangements available depending on the role and operational needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and performance. The benefits listed are based on the information provided in the job description and may be subject to change or additional terms and conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Axis Communications operates in the computer networking products industry, focusing on network video, access control, intercom, and audio systems enhanced by intelligent analytics applications.

Company Size: Axis Communications has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 1984, with headquarters in Lund, Skåne, Sweden

Company Description:

• Innovating for a smarter, safer world
• Creating solutions for improving security and business performance
• Collaborating with technology and system integration partners worldwide

Company Specialties:

• Network video
• IP Video surveillance
• Security camera
• CCTV
• IP camera
• Network audio
• Access control
• Network video analytics

Company Website: www.axis.com

ASSUMPTION: Axis Communications is an established company with a global presence, offering opportunities for professional growth and development in a dynamic industry.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and progression within the marketing function or into management roles.

Reporting Structure: The Campaign Marketing Specialist reports directly to the Regional Marketing Manager and collaborates with the Central Marketing team in APAC and HQ in Sweden.

Work Arrangement: This role offers a hybrid work arrangement, with a mix of on-site and remote work in Melbourne or Sydney.

Growth Opportunities:

• Progression into senior marketing roles or management positions
• Expansion of responsibilities based on performance and business needs
• Opportunities to work on global campaigns and collaborate with international teams

ASSUMPTION: This role provides a strong foundation in campaign marketing, with opportunities for professional development and growth within the company.

🌍 Location & Work Environment

Office Type: Axis Communications has multiple office locations, with the primary offices for this role being in Melbourne and Sydney.

Office Location(s): Gränden 1, Lund, Skåne 22369, SE (Headquarters), 300 Apollo Drive, Chelmsford, MA 01824, US (North America), 7 Temasek Boulevard, #11-01A Suntec Tower 1, Singapore, 038987, SG (Asia Pacific), and other global offices

Geographic Context:

• Melbourne and Sydney are major cities in Australia, offering a mix of urban and suburban living
• Both cities have vibrant cultural scenes, with numerous attractions, events, and entertainment options
• Melbourne is known for its coffee culture, while Sydney is famous for its harbor and beaches

Work Schedule: Full-time (40 hours per week), with flexible work arrangements available depending on the role and operational needs.

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work flexibility, allowing employees to optimize their productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the regional marketing manager

Key Assessment Areas:

• Campaign management skills
• Data-driven decision-making abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Provide specific examples of successful campaign management projects
• Demonstrate your understanding of the company and the role by addressing the key responsibilities and required qualifications in your application materials

ATS Keywords: Campaign Management, Account-Based Marketing, B2B Marketing, Copywriting, Data Analysis, Collaboration, Creativity, Attention to Detail

ASSUMPTION: The application process may include additional assessments or interviews, depending on the candidate's qualifications and the company's hiring needs.

🛠️ Tools & Technologies

• Marketing software and tools (e.g., Google Analytics, CRM systems, email marketing platforms, etc.)
• Marketing Cloud Account Engagement (formerly Pardot)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's marketing technology stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Sustainability
• Responsibility

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How have you demonstrated innovation in your previous campaign management roles?
• Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign, and how did you handle it?
• How do you ensure that your marketing efforts align with the company's brand guidelines and values?

ASSUMPTION: Axis Communications values employees who are passionate about innovation, committed to collaboration, and dedicated to sustainability and responsibility in their work.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong project management skills
• Working with diverse teams across different time zones, necessitating effective communication and collaboration
• Keeping up with industry trends and marketing best practices, demanding continuous learning and adaptation
• Balancing creativity and data-driven decision-making, requiring a strong analytical mindset and attention to detail

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other marketing specialist roles, this position places a stronger emphasis on account-based marketing (ABM) and lead generation
• In the broader marketing industry, this role offers a unique blend of creativity and data-driven decision-making, with a focus on campaign management and optimization
• Career progression in this role may lead to senior marketing roles or management positions, with opportunities to work on global campaigns and collaborate with international teams

ASSUMPTION: This role offers a unique blend of marketing specialties, with opportunities for professional development and growth within the company.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new product line, targeting specific customer segments and optimizing performance across online and offline channels
• Implementing an account-based marketing (ABM) strategy to target high-value accounts, personalizing marketing efforts, and driving engagement and lead generation
• Analyzing campaign performance data to identify trends, optimize marketing spend, and maximize ROI, while ensuring alignment with business objectives and target audiences

ASSUMPTION: These sample projects illustrate the key responsibilities and required qualifications for the Campaign Marketing Specialist role, providing a glimpse into the day-to-day tasks and deliverables.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign lifecycle, and how does this role fit into that process?
• How does the regional marketing team collaborate with the central marketing team in APAC and HQ in Sweden to develop and execute campaigns?
• What are the key performance indicators (KPIs) used to measure campaign success, and how are they tracked and reported?
• How does the company support the professional development and growth of marketing specialists within the organization?
• What are the primary challenges facing the marketing team in the region, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company's marketing strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, addressing the key responsibilities and required qualifications
• Prepare examples of successful campaign management projects to demonstrate your expertise and achievements
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.