📌 Core Information
🔹 Job Title: Campaign Marketing Specialist
🔹 Company: Axis Communications
🔹 Location: Australia - Melbourne, Australia - Sydney
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-05-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Melbourne, Sydney) with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel marketing campaigns aligned with business goals
- Adopting and rolling out account-based marketing (ABM) approach
- Collaborating with internal teams and external vendors for campaign execution
- Optimizing lead generation, follow-up, and nurturing to generate Sales Qualified Leads (SQLs)
- Analyzing campaign performance and providing regular reports and insights
ASSUMPTION: This role requires a balance of creativity and data-driven decision making, with a strong focus on collaboration and communication.
📋 Key Responsibilities
✅ Develop and execute campaigns aligned with business goals and target audiences
✅ Adopt and roll out account-based marketing (ABM) approach
✅ Oversee campaign execution across online (website, social, digital) and offline marketing channels
✅ Collaborate with internal Sales teams and external vendors to ensure timely launches and monitor results and follow-up
✅ Write compelling copy for emails, ads, and other marketing materials
✅ Collaborate with marketing and creative teams to produce engaging content, ensuring consistency with brand guidelines
✅ Optimize lead generation, follow-up, and nurturing to generate Sales Qualified Leads (SQLs)
✅ Track, measure, and analyze campaign performance, providing regular reports and insights for improvement
✅ Stay informed on industry trends and marketing best practices to continually improve campaign effectiveness
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous improvement, with a strong emphasis on data-driven decision making.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or related field
Experience: B2B marketing experience, with a focus on campaign management or account-based marketing (ABM) platform experience being an advantage
Required Skills:
- Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, email marketing platforms, etc.)
- Proven copy writing skills
- Creativity and attention to detail
- Ability to interpret data and make insights-driven decisions
- A team player with strong collaboration and communications skills
Preferred Skills:
- Experience with Marketing Cloud Account Engagement (formerly Pardot)
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Specialist role in Australia, the estimated salary range is AU$75,000 - AU$95,000 per annum. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Work environment recognized by the Great Place to Work certification
- Team Fika—regular team connection and collaboration time
- Commitment to sustainability and social responsibility
- Flexible work arrangements depending on role, operational needs, and team collaboration
- Access to learning and development opportunities
- Employee benefits including monthly gym and home internet allowance
- Group Life and TDP Insurance
- Free counselling services to employees and their immediate family through the Employee Assistance Program
Working Hours: Full-time, with standard business hours (Monday to Friday, 9:00 AM to 5:00 PM) and flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on the candidate's experience and performance. The benefits listed are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Axis Communications operates in the computer networking products industry, focusing on network video, IP video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.
Company Size: Axis Communications has around 5,000 employees globally, making it a mid-sized company with a significant presence in the industry.
Founded: Axis Communications was founded in 1984, with its headquarters in Lund, Sweden.
Company Description:
- Axis enables a smarter, safer world by creating innovative solutions for improving security and business performance
- The company offers a range of products and solutions, including video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications
- Axis has a strong focus on innovation, sustainability, and social responsibility
Company Specialties:
- Network video
- IP Video surveillance
- Security camera
- CCTV
- IP camera
- Network audio
- Access control
- Network video analytics
Company Website: www.axis.com
ASSUMPTION: Axis Communications is a well-established company with a strong global presence and a reputation for innovation and quality in its industry.
📊 Role Analysis
Career Level: This role is at the mid-level in the marketing career path, with opportunities for growth and progression within the marketing function or into management roles.
Reporting Structure: The Campaign Marketing Specialist reports directly to the Regional Marketing Manager and works closely with the Central Marketing team in APAC and HQ in Sweden.
Work Arrangement: This role offers a hybrid work arrangement, with a combination of on-site (Melbourne, Sydney) and remote work.
Growth Opportunities:
- Progression into senior marketing roles or management positions within the marketing function
- Expansion of responsibilities to cover additional regions or product lines
- Opportunities to gain experience in international marketing and cross-cultural collaboration
ASSUMPTION: This role offers opportunities for career growth and development within a global organization, with a strong focus on collaboration and innovation.
🌍 Location & Work Environment
Office Type: Axis Communications has offices in Melbourne and Sydney, with a hybrid work arrangement available for this role.
Office Location(s): Melbourne, Sydney
Geographic Context:
- Melbourne and Sydney are major cities in Australia, with vibrant business communities and a strong focus on technology and innovation
- The cost of living in both cities is relatively high compared to other Australian cities, with competitive salaries and benefits packages to reflect this
- The cities offer a range of cultural, recreational, and entertainment options, with a diverse and multicultural population
Work Schedule: Standard business hours (Monday to Friday, 9:00 AM to 5:00 PM) with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, with a strong focus on team connection and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and a member of the marketing team
- Final interview with the regional director
Key Assessment Areas:
- Marketing campaign planning and execution
- Data-driven decision making and analysis
- Collaboration and communication skills
- Cultural fit and alignment with Axis values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
- Include specific examples of successful marketing campaigns you have developed and executed
- Demonstrate your ability to work collaboratively and effectively in a team environment
- Showcase your understanding of the Axis brand and values, and how you align with them
ATS Keywords: Marketing campaign, B2B marketing, account-based marketing, campaign management, data-driven marketing, collaboration, communication, marketing software, marketing tools
ASSUMPTION: The interview process is designed to assess the candidate's marketing campaign planning and execution skills, as well as their cultural fit and alignment with Axis values.
🛠️ Tools & Technologies
- Marketing software and tools (e.g., Google Analytics, CRM systems, email marketing platforms, etc.)
- Marketing Cloud Account Engagement (formerly Pardot)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry, with a focus on data-driven marketing and campaign management.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Sustainability
- Integrity
- Customer focus
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
- Customer-centric and customer-focused
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and marketing best practices?
- Can you provide an example of a successful marketing campaign you have developed and executed, and what was the outcome?
- How do you approach working collaboratively with internal teams and external vendors to ensure timely launches and monitor results?
- How do you balance creativity and data-driven decision making in your marketing campaigns?
ASSUMPTION: Axis Communications values innovation, collaboration, and sustainability, with a strong focus on data-driven decision making and customer focus.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and attention to detail
- Balancing the need for creativity and innovation with the need for data-driven decision making and optimization
- Working effectively in a hybrid work arrangement, requiring strong communication and collaboration skills
- Adapting to a fast-paced and dynamic marketing environment, with a focus on continuous improvement and innovation
ASSUMPTION: The potential challenges of this role require a strong focus on organization, communication, and adaptability, with a willingness to learn and grow in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Compared to other marketing roles, this role has a stronger focus on campaign management and execution, with a broader range of marketing channels and tactics
- In the broader marketing industry, this role offers a competitive salary and benefits package, with opportunities for career growth and development
- Compared to other roles within Axis Communications, this role offers a unique blend of strategic planning, tactical execution, and continuous improvement, with a strong focus on data-driven decision making
ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and continuous improvement, with a strong focus on data-driven decision making and collaboration.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new product line, including online and offline marketing channels, with a focus on generating leads and driving engagement
- Implementing an account-based marketing (ABM) approach to target high-value customers, with a focus on personalized and tailored marketing communications
- Analyzing campaign performance data to identify trends and insights, and using this information to optimize future marketing campaigns and improve overall ROI
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute marketing campaigns, with a focus on data-driven decision making and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign planning and execution process at Axis Communications?
- How does the marketing team collaborate with other departments, such as sales and product management, to ensure alignment with business goals and objectives?
- What opportunities are there for career growth and development within the marketing function at Axis Communications?
- How does Axis Communications support work-life balance for employees, particularly in a hybrid work arrangement?
- Can you provide an example of a successful marketing campaign at Axis Communications, and what was the outcome?
ASSUMPTION: These key questions are designed to provide insight into the marketing team's processes, culture, and opportunities for career growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
- Prepare examples of successful marketing campaigns you have developed and executed, and be ready to discuss them in the interview
- Research Axis Communications and be ready to discuss your alignment with the company's values and culture
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
