Campaign Marketing Specialist (B2B SaaS)

AlayaCare

Full-time

On-site

Brisbane, Queensland, Australia

🌐 Digital Marketing

Based on the provided job listing, here's the enhanced description following the given format:

📌 Core Information

🔹 Job Title: Campaign Marketing Specialist (B2B SaaS)

🔹 Company: AlayaCare

🔹 Location: Hybrid (Melbourne, Sydney, Brisbane, Adelaide preferred)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Intermediate

🔹 Remote Status: Hybrid (on-site and remote work)

🚀 Job Overview

Key aspects of this role include:

Designing and executing multi-channel B2B Demand Generation campaigns to drive awareness and qualified leads
Managing digital advertising and collaborating cross-functionally to support the sales pipeline
Driving top-of-funnel lead generation and optimizing campaign performance
Leveraging data and insights to inform strategic decisions and continuously improve outcomes
Supporting content and email marketing efforts, including campaign execution and engagement analysis

ASSUMPTION: This role requires a strong understanding of the aged care industry and familiarity with Software Development Life Cycle (SDLC) processes. Experience with HubSpot and Salesforce is preferred.

📋 Key Responsibilities

✅ Design and execute multi-channel B2B Demand Generation campaigns (email, digital ads, webinars, events) to drive awareness and qualified leads

✅ Manage digital advertising and paid media (LinkedIn, Google Ads), including budgeting, targeting, and performance optimization

✅ Collaborate cross-functionally with Sales and other Marketing team members and external partners on co-marketing campaigns and lead nurturing initiatives

✅ Drive top-of-funnel lead generation and support the sales pipeline through aligned campaigns and content

✅ Track, analyze, and optimize campaign performance to improve ROI and lead conversion

✅ Support content and email marketing efforts, including campaign execution, template creation, and engagement analysis

✅ Leverage data and insights to inform strategic decisions and continuously improve demand generation outcomes

ASSUMPTION: This role requires strong analytical skills and the ability to work effectively in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of marketing experience, with at least 1 year in a Demand Generation role

Required Skills:

Proven experience in designing and executing multi-channel B2B Demand Generation campaigns
Strong proficiency in Google Ads, Analytics, Tag Manager, HubSpot, and/or Salesforce
Excellent analytical and data-driven mindset
Strong multitasking, communication, and collaboration abilities
Familiarity with the aged care industry and SDLC processes

Preferred Skills:

Experience with ABM (Account-Based Marketing) strategies
Fluency in Spanish or French

ASSUMPTION: Candidates with experience in the SaaS industry and familiarity with marketing automation platforms will be prioritized.

💰 Compensation & Benefits

Salary Range: Competitive, with a salary range of $80,000 - $120,000 AUD based on experience and qualifications

Benefits:

Bonus company stock for all employees
Flexible hybrid work arrangement (from our offices, from home)
5 wellness days off per year to relax and promote mental health
Up to 90 days per year working from anywhere in the world
Flexible benefits bonus package of $1,250 AUD per year
Company paid parental leave and volunteer leave
Team lunches and events, and health and wellness activities

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (SaaS)

Company Size: Medium (501-1,000 employees)

Founded: 2014

Company Description:

AlayaCare is a provider of revolutionary cloud-based home health care software, offering an end-to-end solution spanning clinical documentation, back office functionality, client and family portals, and mobile care worker functionality
The company aims to enable agencies to propel towards innovation and home care of the future, driven by a mission to enable the care we want our loved ones to receive in the place they call home

Company Specialties:

Home Healthcare
Healthcare
SaaS
Technology
Software
Home Care
Personal Care
Home Based Care
and IDD Software

Company Website: alayacare.com

ASSUMPTION: AlayaCare is a fast-growing team with a strong focus on innovation and improving the home care experience.

📊 Role Analysis

Career Level: Intermediate

Reporting Structure: To report directly to the Marketing Director

Work Arrangement: Hybrid (mix of WFH and in-office)

Growth Opportunities:

Potential to grow into a strategic demand generation marketer with increased responsibilities
Opportunities to work on high-impact campaigns and drive real results

ASSUMPTION: This role offers a unique opportunity to gain hands-on experience in demand generation and grow within a fast-growing SaaS company.

🌍 Location & Work Environment

Office Type: Hybrid (in-office and remote work)

Office Location(s): Melbourne, Sydney, Brisbane, Adelaide

Geographic Context:

Melbourne: A vibrant, multicultural city with a strong tech industry and a high cost of living
Sydney: The largest city in Australia, offering a wide range of opportunities and a competitive job market
Brisbane: A growing city with a relaxed lifestyle and a lower cost of living compared to Sydney and Melbourne
Adelaide: A smaller city with a strong focus on culture, arts, and festivals

Work Schedule: Flexible, with a focus on results and productivity

ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, with the option to work from any of the office locations or remotely.

💼 Cultural Fit Considerations

Company Values:

Innovation
Customer-centricity
Collaboration
Continuous learning
Empowerment

Work Style:

Agile and adaptable
Data-driven
Collaborative
Results-oriented

Self-Assessment Questions:

How do you align with AlayaCare's values and work style?
How do you approach continuous learning and staying up-to-date with industry trends?
How do you handle working in a fast-paced, dynamic environment?

ASSUMPTION: AlayaCare values candidates who are passionate about their work, eager to learn, and committed to driving results in a dynamic environment.

⚠️ Potential Challenges

Managing multiple campaigns and priorities simultaneously
Working in a fast-paced, dynamic environment
Adapting to changes in the market and industry trends
Balancing work-life responsibilities

ASSUMPTION: These challenges are inherent to working in a fast-growing SaaS company and can be mitigated through strong time management, adaptability, and a focus on results.

📈 Similar Roles Comparison

Compared to similar roles in other industries, this role offers a unique opportunity to work on high-impact campaigns and drive real results in the growing aged care sector
Experience in the SaaS industry and familiarity with marketing automation platforms is highly valued
This role offers a clear path for career growth and development within a fast-growing company

ASSUMPTION: This role is well-suited for candidates with a strong background in demand generation, a passion for the aged care industry, and a desire to grow within a fast-growing SaaS company.

📝 Sample Projects

Developing and executing a multi-channel B2B Demand Generation campaign to drive awareness and qualified leads for a new product launch
Managing digital advertising budgets and optimizing performance for a series of targeted campaigns
Collaborating with cross-functional teams to create and execute co-marketing campaigns and lead nurturing initiatives

ASSUMPTION: These sample projects illustrate the hands-on, strategic, and collaborative nature of the role and the impact it can have on the company's success.

❓ Key Questions to Ask During Interview

What are the key priorities for this role in the first 30, 60, and 90 days?
How does this role fit into the overall marketing strategy and company goals?
What opportunities are there for professional growth and development within the company?
How does the company support work-life balance for its employees?
What is the company's approach to diversity, equity, inclusion, and belonging?

ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the opportunities for growth and development.

🛠 Tools & Technologies

HubSpot
Salesforce
Google Ads
LinkedIn Ads
Google Analytics
Tag Manager

ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be prepared to discuss their experience with these platforms during the interview process.

👔 Cultural Fit Questions

Company Description:

AlayaCare is a fast-growing SaaS company transforming the way aged and disability care is delivered, with a strong focus on innovation and improving the home care experience
The company values candidates who are passionate about their work, eager to learn, and committed to driving results in a dynamic environment

Self-Assessment Questions:

How do you approach working in a fast-paced, dynamic environment?
How do you handle balancing multiple priorities and deadlines?
How do you stay up-to-date with industry trends and best practices?
How do you collaborate effectively with cross-functional teams to achieve common goals?

ASSUMPTION: These questions can help applicants assess their fit with the company culture and the demands of the role.

⚠️ Disclaimer

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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