📌 Core Information
🔹 Job Title: Campaign Marketing Specialist (B2B SaaS)
🔹 Company: AlayaCare
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time / Permanent role
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 3 years
🔹 Remote Status: Hybrid (mix of WFH and in-office)
🚀 Job Overview
Key aspects of this role include:
- Designing and executing multi-channel B2B Demand Generation campaigns to drive awareness and qualified leads
- Managing digital advertising and collaborating cross-functionally to support the sales pipeline
- Driving top-of-funnel lead generation and supporting aligned campaigns and content
- Analyzing and optimizing campaign performance to improve ROI and lead conversion
- Leveraging data and insights to inform strategic decisions and continuously improve demand generation outcomes
ASSUMPTION: This role requires a strong understanding of B2B marketing, digital advertising, and campaign management. Experience in a similar role within a SaaS business is preferred.
📋 Key Responsibilities
Design and execute multi-channel B2B Demand Generation campaigns (email, digital ads, webinars, events) to drive awareness and qualified leads
Manage digital advertising and paid media (LinkedIn, Google Ads), including budgeting, targeting, and performance optimization
Collaborate cross-functionally with Sales and other Marketing team members and external partners on co-marketing campaigns and lead nurturing initiatives
Drive top-of-funnel lead generation and support the sales pipeline through aligned campaigns and content
Track, analyze, and optimize campaign performance to improve ROI and lead conversion
Support content and email marketing efforts, including campaign execution, template creation, and engagement analysis
ASSUMPTION: Successful candidates will have experience in B2B marketing, digital advertising, and campaign management. Familiarity with marketing automation platforms like HubSpot is preferred.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in a Digital Marketing role, ideally within a scale-up SaaS business
Required Skills:
- Proven experience in B2B Demand Generation and digital advertising
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Familiarity with marketing automation platforms (HubSpot, Salesforce)
- Experience with Google Ads, Analytics, and Tag Manager
Preferred Skills:
- Experience with ABM strategies to target and engage key accounts
- Familiarity with the aged care industry in ANZ
- Knowledge of the Software Development Life Cycle
ASSUMPTION: Candidates should have a strong understanding of B2B marketing, digital advertising, and campaign management. Experience in a similar role within a SaaS business is preferred.
💰 Compensation & Benefits
Salary Range: Competitive salary package including generous company stock for all employees
Benefits:
- Flexible hybrid work (from our offices, from home)
- 5 wellness days off per year to relax and promote mental health
- Up to 90 days per year working from anywhere in the world
- Flexible benefits bonus package of $1250 per year
- Company paid parental leave and volunteer leave
- Team lunches and events, and health and wellness activities
ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and experience in a similar company.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 2014
Company Description:
- AlayaCare is a provider of revolutionary cloud-based home health care software.
- With an end-to-end solution spanning clinical documentation, back office functionality, client and family portals, and mobile care worker functionality, we offer a platform for agencies to propel towards innovation and home care of the future.
- We are driven to enable the care we want our loved ones to receive in the place they call home.
Company Specialties:
- Home Healthcare
- Healthcare
- SaaS
- Technology
- Software
- Home Care
- Personal Care
- Home Based Care
- and IDD Software
Company Website: alayacare.com
ASSUMPTION: AlayaCare is a fast-growing company in the home care technology industry, offering a comprehensive software solution for agencies to innovate and improve home care services.
📊 Role Analysis
Career Level: Mid-career
Reporting Structure: To be determined based on team structure
Work Arrangement: Hybrid (mix of WFH and in-office)
Growth Opportunities:
- Potential growth into a strategic demand generation marketer role
- Opportunities to work on high-impact campaigns and drive real results
ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in demand generation marketing within the SaaS industry.
🌍 Location & Work Environment
Office Type: Hybrid (mix of WFH and in-office)
Office Location(s): Sydney, Melbourne, Brisbane, Adelaide
Geographic Context:
- Sydney: A major city with a vibrant tech industry and a high cost of living
- Melbourne: The second-most populous city in Australia, with a thriving tech scene and a slightly lower cost of living than Sydney
- Brisbane: The capital of Queensland, with a growing tech industry and a lower cost of living compared to Sydney and Melbourne
- Adelaide: The capital of South Australia, with a smaller tech industry and a lower cost of living compared to the eastern seaboard cities
Work Schedule: Standard full-time work hours with flexibility for hybrid work arrangements
ASSUMPTION: The location and work environment offer a mix of urban and suburban settings, with varying costs of living and tech industry sizes. The hybrid work arrangement provides flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Submit application through the provided link
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Understanding of B2B marketing and demand generation
- Digital advertising and campaign management skills
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit with the company and team
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral interview questions that focus on your problem-solving skills and cultural fit
- Research the company and industry to demonstrate your understanding and enthusiasm
ASSUMPTION: The interview process focuses on assessing candidates' skills, cultural fit, and understanding of the role and industry. Preparation and research are key to success.
🛠 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Continuous learning
- Empowerment
Work Style:
- Agile and adaptable
- Data-driven
- Collaborative
- Customer-focused
- Continuously learning and improving
Self-Assessment Questions:
- How do you align with the company's values and work style?
- Can you provide an example of a time when you demonstrated innovation in your work?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: Cultural fit is essential for success in this role, as it involves working collaboratively with cross-functional teams and driving customer-centric initiatives.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with industry trends and best practices in digital advertising
- Balancing short-term campaign goals with long-term strategic objectives
- Working in a fast-paced, dynamic startup environment
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a strategic mindset to succeed in this role.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position offers:
- Exposure to a wide range of marketing channels and tactics
- Opportunities to work on high-impact campaigns and drive real results
- Growth potential within a fast-growing company in the home care technology industry
ASSUMPTION: This role offers unique opportunities for growth and impact compared to similar roles in the industry.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive awareness and leads for a new product launch
- Optimizing digital advertising spend to improve ROI and lead conversion
- Collaborating with sales and product teams to create targeted content and messaging for key accounts
ASSUMPTION: These projects demonstrate the hands-on, strategic, and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the company's long-term growth plans?
- What are the biggest challenges facing the demand generation team currently, and how can this role help address them?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: These questions help assess the company's priorities, growth plans, and commitment to employee development and work-life balance.
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