Campaign Marketing Specialist (B2B SaaS)

🔹 Job Title: Campaign Marketing Specialist (B2B SaaS)

🔹 Company: AlayaCare

🔹 Location: Adelaide, South Australia, Australia

🔹 Job Type: Full-time/Permanent role

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 3 years of marketing experience

🔹 Remote Status: Hybrid (mix of WFH and in-office)

🚀 Job Overview

Key aspects of this role include:

• Designing and executing multi-channel B2B Demand Generation campaigns (email, digital ads, webinars, events) to drive awareness and qualified leads
• Managing digital advertising and paid media, including budgeting, targeting, and performance optimization
• Collaborating cross-functionally with Sales and other Marketing team members and external partners on co-marketing campaigns and lead nurturing initiatives
• Driving top-of-funnel lead generation and supporting the sales pipeline through aligned campaigns and content
• Tracking, analyzing, and optimizing campaign performance to improve ROI and lead conversion
• Supporting content and email marketing efforts, including campaign execution, template creation, and engagement analysis
• Leveraging data and insights to inform strategic decisions and continuously improve demand generation outcomes

ASSUMPTION: This role requires a self-motivated individual with strong multitasking, communication, and collaboration abilities. A customer-focused mindset and passion for continuous learning and improvement are essential.

📋 Key Responsibilities

✅ Design and execute multi-channel B2B Demand Generation campaigns to drive awareness and qualified leads

✅ Manage digital advertising and paid media, including budgeting, targeting, and performance optimization

✅ Collaborate cross-functionally with Sales and other Marketing team members and external partners on co-marketing campaigns and lead nurturing initiatives

✅ Drive top-of-funnel lead generation and support the sales pipeline through aligned campaigns and content

✅ Track, analyze, and optimize campaign performance to improve ROI and lead conversion

✅ Support content and email marketing efforts, including campaign execution, template creation, and engagement analysis

✅ Leverage data and insights to inform strategic decisions and continuously improve demand generation outcomes

ASSUMPTION: This role involves a mix of strategic planning and tactical execution. The ideal candidate will have experience in B2B Demand Generation, with a strong understanding of the full campaign lifecycle and a data-driven approach to marketing.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: 3 years of marketing experience, ideally in a SaaS business

Required Skills:

• Proven experience in B2B Demand Generation, with a strong understanding of the full campaign lifecycle
• Hands-on experience with marketing automation platforms like HubSpot or Salesforce
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously
• Familiarity with Google Ads, Analytics, and Tag Manager

Preferred Skills:

• Experience with ABM (Account-Based Marketing) strategies
• Familiarity with the aged care or disability care industries in ANZ
• Knowledge of the Software Development Life Cycle

ASSUMPTION: While the role requires specific skills and experience, AlayaCare values candidates who are eager to learn, adaptable, and passionate about driving results.

💰 Compensation & Benefits

Salary Range: Competitive salary package including generous company stock for all employees

Benefits:

• Flexible hybrid work (from our offices, from home)
• 5 wellness days per year to relax and promote mental health
• Up to 90 days per year working from anywhere in the world
• Flexible benefits bonus package of $1250 per year
• Company paid parental leave and volunteer leave
• Team lunches and events, and health and wellness activities

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The final offer may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 501-1,000 employees

Founded: 2014

Company Description:

• AlayaCare is a provider of revolutionary cloud-based home health care software, offering an end-to-end solution for agencies to propel towards innovation and home care of the future.
• The company has offices in Canada, USA, and Australia, with a fast-growing team of over 500 employees.

Company Specialties:

• Home Healthcare
• Healthcare
• SaaS
• Technology
• Software
• Home Care
• Personal Care
• Home Based Care
• and IDD Software

Company Website: alayacare.com

ASSUMPTION: AlayaCare's focus on innovation and technology in the home care industry makes it an attractive employer for individuals seeking to make a meaningful impact in the sector.

📊 Role Analysis

Career Level: Mid-career

Reporting Structure: To be determined based on the successful candidate's fit within the team

Work Arrangement: Hybrid (mix of WFH and in-office)

Growth Opportunities:

• Potential to grow into a strategic demand generation marketer as the company expands
• Opportunities to work on high-impact campaigns and drive real results

ASSUMPTION: This role offers a unique opportunity for a mid-career marketer to gain hands-on experience in demand generation and make a significant impact on the company's growth.

🌍 Location & Work Environment

Office Type: Hybrid (mix of WFH and in-office)

Office Location(s): Adelaide, South Australia, Australia

Geographic Context:

• The role is based in Adelaide, South Australia, with a mix of remote and on-site work arrangements.
• The city offers a high standard of living, with a range of cultural, sporting, and recreational activities.

Work Schedule: To be determined based on the successful candidate's fit within the team

ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while still providing opportunities for in-person collaboration and learning.

💼 Interview & Application Insights

Typical Process:

• Submit your application through the provided link
• Complete a phone or video screening interview
• Attend an on-site or virtual interview with the hiring manager and/or team members
• Participate in a skills assessment or case study presentation, as applicable

Key Assessment Areas:

• Campaign strategy and execution
• Digital advertising and paid media management
• Collaboration and communication skills
• Data analysis and interpretation

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of B2B Demand Generation and digital marketing strategies
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a collaborative environment
• Research AlayaCare and the home care industry to show your enthusiasm and understanding of the company's mission

ATS Keywords: Campaign Marketing, Demand Generation, Digital Marketing, B2B, SaaS, Google Ads, Analytics, Marketing Automation, Lead Generation, Lead Nurturing, Collaboration, Communication, Data Analysis, Strategic Thinking

ASSUMPTION: AlayaCare values candidates who are proactive, results-driven, and passionate about making a meaningful impact in the home care industry. Tailor your application to demonstrate these qualities.

🛠 Tools & Technologies

• HubSpot
• Salesforce
• Google Ads
• Analytics
• Tag Manager

ASSUMPTION: Familiarity with these tools is essential for this role. If you have experience with other marketing automation platforms or similar tools, be sure to highlight this in your application.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Continuous learning
• Integrity

Work Style:

• Agile and adaptable
• Results-driven
• Collaborative
• Customer-focused
• Continuously learning and improving

Self-Assessment Questions:

• How do you align with AlayaCare's company values, particularly in the context of this role?
• How do you approach continuous learning and improvement in your professional development?
• How do you ensure that your work style meshes with the collaborative and customer-focused culture of AlayaCare?

ASSUMPTION: AlayaCare values candidates who are a strong cultural fit, with a passion for innovation, collaboration, and customer-centricity.

⚠️ Potential Challenges

• The role may require working on multiple campaigns simultaneously, which can be challenging but also offers opportunities for growth and learning
• The home care industry can present unique challenges, but also offers the opportunity to make a significant impact on people's lives
• The role may require occasional travel for industry events and conferences

ASSUMPTION: While there may be challenges, the role also presents unique opportunities for growth, learning, and making a meaningful impact in the home care industry.

📈 Similar Roles Comparison

• This role is unique in its focus on B2B Demand Generation in the home care industry, but may be compared to similar roles in other industries or at other companies
• It may also be compared to other marketing roles within AlayaCare, such as Product Marketing or Content Marketing

ASSUMPTION: While this role is unique, it can be compared to similar roles in the marketing field to provide context for candidates and help them understand the specific requirements and opportunities of this position.

📝 Sample Projects

• Develop and execute a multi-channel campaign to drive awareness and leads for a new product launch
• Optimize an existing campaign to improve ROI and lead conversion, using data analysis and A/B testing
• Collaborate with the sales team to create targeted content and aligned campaigns to support the sales pipeline

ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives you might work on in this role. The specific projects will depend on the company's current priorities and your unique skills and interests.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall marketing strategy for AlayaCare?
• What are the biggest challenges facing the home care industry, and how can this role help address them?
• What opportunities are there for professional growth and development within the company?
• How does AlayaCare support work-life balance for its employees?

ASSUMPTION: These questions are intended to help you better understand the role, the company, and the industry. They are not exhaustive, and you should feel free to ask additional questions based on your interests and concerns.

🛡 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for a phone or video screening interview, followed by an on-site or virtual interview with the hiring manager and/or team members
• Participate in a skills assessment or case study presentation, as applicable
• Follow up with the hiring manager after your interview to express your interest in the role and ask any clarifying questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.