Based on the provided job listing, here's the enhanced description following the specified format:
📌 Core Information
🔹 Job Title: Campaign Marketing Specialist (B2B SaaS)
🔹 Company: AlayaCare
🔹 Location: Melbourne, Sydney, Brisbane, Adelaide
🔹 Job Type: Full-time/Permanent
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 3 years
🔹 Remote Status: Hybrid (mix of WFH and in-office)
🚀 Job Overview
Key aspects of this role include:
- Designing and executing multi-channel B2B Demand Generation campaigns to drive awareness and qualified leads
- Managing digital advertising and collaborating cross-functionally to support the sales pipeline
- Leveraging data and insights to inform strategic decisions and continuously improve outcomes
- Working in a fast-growing SaaS company transforming aged and disability care
🔍 Key Responsibilities
🔹 Design and Execute Campaigns:
- Develop and execute multi-channel B2B Demand Generation campaigns to drive awareness and qualified leads
- Manage digital advertising, including budgeting, targeting, and performance optimization
- Collaborate cross-functionally with Sales and other Marketing team members on co-marketing campaigns and lead nurturing initiatives
🔹 Analyze and Optimize Campaign Performance:
- Track, analyze, and optimize campaign performance to improve ROI and lead conversion
- Leverage data and insights to inform strategic decisions and continuously improve demand generation outcomes
💡 Required Qualifications
🔹 Education:
- Bachelor's degree in Marketing, Business, or a related field
🔹 Experience:
- 3 years of marketing experience, with a focus on Demand Generation in a scale-up SaaS business
🔹 Required Skills:
- Proven track record in designing and executing multi-channel B2B Demand Generation campaigns
- Experience with marketing automation platforms (e.g., HubSpot, Salesforce)
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Proficiency in Google Ads and other digital advertising platforms
🔹 Preferred Skills:
- Experience with ABM strategies to target and engage key accounts
- Familiarity with the aged and disability care industries in ANZ
- Knowledge of the Software Development Life Cycle
💡 ASSUMPTIONS
🔹 About the Role:
- This role requires a self-motivated individual with strong multitasking, communication, and collaboration abilities.
- The ideal candidate will have a customer-focused mindset and a passion for continuous learning and improvement.
📈 Company Context
🔹 Industry: Software Development
🔹 Company Size: 501-1,000 employees
🔹 Founded: 2014
🔹 Company Description:
- AlayaCare is a provider of revolutionary cloud-based home health care software, enabling agencies to propel towards innovation and home care of the future.
- With offices in Canada, USA, and Australia, AlayaCare has a fast-growing team of over 500 employees.
🔹 Company Specialties:
- Home Healthcare
- Healthcare
- SaaS
- Technology
- Software
- Home Care
- Personal Care
- Home Based Care
- and IDD Software
📊 Role Analysis
🔹 Career Level: Early-career marketer transitioning to a strategic demand generation role
🔹 Reporting Structure: Reports to the Marketing Manager, ANZ
🔹 Work Arrangement: Hybrid (mix of WFH and in-office, with a preference for Melbourne, Sydney, Brisbane, or Adelaide locations)
🔹 Growth Opportunities:
- Opportunities to grow into a strategic demand generation role with increased responsibilities
- Potential to work on high-impact campaigns and contribute to the company's growth in the ANZ region
🌍 Location & Work Environment
🔹 Office Type: Hybrid (mix of WFH and in-office)
🔹 Office Locations:
- 420 boul. St. Laurent, Suite 800, Montreal, QC H2W 2R2, CA
- 480 University Ave, Toronto, Ontario M5G 1V2, CA
- 5 Queens Rd, Suite 2.02, Melbourne, Victoria 3004, AU
- 261 George St, Level 2, Sydney, New South Wales, AU
- 360 George St N, Suite 301, Peterborough, Ontario K9H 7E7, CA
- 116-12 Myrtle Avenue, Richmond Hill, New York 11418, US
- 2/15 Malt St, Brisbane, Queensland 4006, AU
- 424 St Kilda Rd, Suite 5, Melbourne, Victoria 3004, AU
- 400 Lakemont Park Blvd, Lakemont, Pennsylvania 16602, US
- 50 Pirie St, Level 7, Adelaide, South Australia 5000, AU
🔹 Geographic Context:
- AlayaCare's offices are located in major cities across Canada, USA, and Australia, offering opportunities to work in diverse cultural environments.
🔹 Work Schedule: Flexible hybrid work arrangement with a mix of WFH and in-office days
💼 Interview & Application Insights
🔹 Typical Process:
1. Online application submission
2. Phone or video screening
3. In-depth behavioral interviews
4. Final round interviews with key stakeholders
🔹 Key Assessment Areas:
- Campaign strategy and execution
- Digital advertising and performance optimization
- Collaboration and communication skills
- Problem-solving and analytical skills
🔹 Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare for behavioral interview questions focusing on your campaign management, digital advertising, and collaboration skills.
3. Research AlayaCare's industry and company culture to demonstrate your understanding and enthusiasm.
🛠️️️️ Cultural Fit Considerations
🔹 Company Values:
- Not explicitly stated in the provided job listing.
🔹 Work Style:
- Collaborative and dynamic, with a focus on continuous learning and improvement
- Open and transparent, with a strong emphasis on employee feedback and development
🛠️️️️ Potential Challenges
🔹 Challenges specific to this role:
- Managing multiple campaigns and stakeholders simultaneously
- Balancing short-term campaign execution with long-term strategic planning
- Keeping up with the fast-paced nature of the SaaS industry and AlayaCare's rapid growth
📝 Similar Roles Comparison
🔹 Comparison points:
- This role focuses on B2B Demand Generation, while similar roles may focus on B2C marketing or other aspects of demand generation.
- AlayaCare's focus on the aged and disability care industry sets it apart from other SaaS companies.
- The hybrid work arrangement offers flexibility, which may differ from fully remote or on-site roles.
📝 Sample Projects
🔹 Project examples specific to this role:
- Developing and executing a multi-channel campaign to drive awareness and leads for a new product launch
- Collaborating with Sales to create targeted account-based marketing (ABM) strategies
- Analyzing campaign performance data to optimize ROI and lead conversion
💡 Key Questions to Ask During Interview
🔹 Questions specific to role responsibilities:
1. Can you describe a time when you developed and executed a successful multi-channel B2B Demand Generation campaign?
2. How do you approach optimizing digital advertising performance, and can you provide an example from a previous role?
3. Can you share an experience where you collaborated cross-functionally to support a sales pipeline or improve campaign outcomes?
🔹 Questions specific to team structure and company culture:
1. How does the Marketing team at AlayaCare collaborate with other departments, such as Sales and Product?
2. What is the typical career progression path for a Campaign Marketing Specialist at AlayaCare?
3. How does AlayaCare support the professional development of its employees?
🛠️️️️ Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link:
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare for phone or video screening and in-depth behavioral interviews, focusing on your campaign management, digital advertising, and collaboration skills.
4. Research AlayaCare's industry and company culture to demonstrate your understanding and enthusiasm.
5. Follow up with the hiring manager after the interview to express your interest in the role and address any remaining questions.
⚠️️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
