📌 Core Information
- Job Title: Campaign & Media Performance Manager
- Company: Nestlé Operational Services Worldwide SA
- Location: Montréal, Quebec, Canada
- Job Type: Hybrid
- Date Posted: May 28, 2025
🚀 Job Overview
Key aspects of this role include:
1. Developing and implementing effective media strategies to drive performance and deliver measurable results.
2. Leveraging digital media channels to achieve measurable outcomes such as clicks, conversions, and sales.
3. Collaborating with cross-functional teams to ensure marketing efforts align with business objectives and resources are used efficiently.
4. Optimizing campaigns to obtain the best return on investment (ROI) through strategic use of payment models like PPC, CPA, and CPM.
5. Staying informed about industry trends, market research, and new technologies to advise and adjust media strategies.
ASSUMPTION: This role requires a strong understanding of digital marketing, data analysis, and campaign optimization. The ideal candidate will have experience in media performance and be comfortable working with various data analysis tools and digital marketing platforms.
📋 Key Responsibilities
- 📊 Strategy and Execution: Develop and implement comprehensive media strategies tailored to specific business objectives. Plan, launch, and manage campaigns across various online platforms, including direct-to-consumer and key online retail platforms like Amazon.
- 📈 Analysis and Reporting: Monitor and analyze campaign performance using analytics tools. Generate detailed reports to track key performance indicators (KPIs) and provide actionable insights for optimization.
- 💰 Budget Management: Allocate and manage budgets effectively to ensure efficient spending and maximize ROI. Regularly review budget usage and adjust strategies as needed.
- 🔬 Optimization and Testing: Continuously test and optimize campaigns to improve performance. Apply A/B testing, audience segmentation, and other techniques to refine targeting and messaging.
- 🤝 Collaboration and Communication: Work closely with cross-functional teams, including marketing, sales, and creative departments. Communicate campaign results and ideas to partners and senior management. Additionally, manage two direct reports.
- 📊 Market Research and Trends: Stay updated on industry trends, competitive landscape, and new technologies. Conduct regular market studies to inform and adjust media strategies.
- 🛠️ Platforms and Tools: Utilize and manage various digital marketing tools and platforms, such as Google Analytics, AdWords, Facebook Ads Manager, and others. Demonstrate expert knowledge of different platform ecosystems and media channels.
ASSUMPTION: This role involves a high degree of data analysis, campaign optimization, and cross-functional collaboration. The ideal candidate will have a strong analytical mindset, excellent communication skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 5-10 years of experience in media performance.
- Required Skills:
- Fluency in French and English (essential for collaboration across the Canadian market and globally)
- Strong data analysis skills, with proficiency in tools like Google Analytics 4 and Power BI
- Proven experience in digital marketing, campaign management, and optimization
- Knowledge of various digital marketing platforms and tools
- Familiarity with payment models such as PPC, CPA, and CPM
- Preferred Skills:
- Experience with Amazon and other e-commerce platforms
- Knowledge of A/B testing and audience segmentation techniques
- Familiarity with market research methods and tools
ASSUMPTION: The ideal candidate will have a proven track record in media performance, strong analytical skills, and experience working with cross-functional teams. They should be comfortable managing multiple projects simultaneously and have a solid understanding of digital marketing platforms and tools.
💰 Compensation & Benefits
- Salary Range: CAD 90,000 - 120,000 per year (based on industry standards for the role, experience level, and location)
- Benefits:
- Medical and dental benefits
- Retirement plan
- Vacation days
- Flexible work arrangements
- Training programs
- Gender affirmation benefits
- Fertility services
- Adoption benefits
- Tuition assistance
- Bonus eligibility
- Free Nespresso coffee machine and monthly coffee credit
- Employee discounts
- Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
- Industry: Food and Beverage Services
- Company Size: 10,001+ employees
- Founded: 1866 (as the Anglo-Swiss Condensed Milk Company)
- Company Description: Nestlé is the world’s largest food and beverage company, driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. With a portfolio covering almost every food and beverage category, Nestlé serves products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
- Company Specialties: Coffee and beverages, dairy, confectionary, culinary and frozen food, ice cream, infant nutrition, healthcare nutrition, out-of-home F&B solutions, and petcare.
📊 Role Analysis
- Career Level: Mid-level to senior
- Reporting Structure: Reports directly to the Marketing Manager and manages two direct reports.
- Work Arrangement: Hybrid (combination of on-site and remote work)
- Growth Opportunities: Potential career progression within the marketing department or other related fields within Nestlé.
- Location Context: Montréal, Quebec, Canada - A multicultural city with a vibrant tech and startup scene, offering a high quality of life with affordable housing compared to other major Canadian cities.
ASSUMPTION: This role offers opportunities for career growth within Nestlé's marketing department or related fields. The ideal candidate will be comfortable working in a hybrid environment and have a strong interest in the food and beverage industry.
🌍 Location & Work Environment
- Office Type: Hybrid (combination of on-site and remote work)
- Office Location: 300 Léo-Pariseau, suite 2300, Montréal, QC Canada H2X 4B3
- Geographic Context:
- Montréal is the second-largest city in Canada, with a population of approximately 1.8 million people.
- It is located in the province of Quebec, with French as the official language.
- The city is known for its vibrant culture, arts, and festivals, as well as its diverse food scene.
- Work Schedule: Flexible hours with a focus on results and performance.
ASSUMPTION: The ideal candidate will be comfortable working in a hybrid environment and have a strong interest in the food and beverage industry. They should be able to manage their time effectively and prioritize tasks based on importance and urgency.
💼 Interview & Application Insights
- Typical Process: Online application submission, phone or video screening, in-depth interviews with hiring managers and team members, and a final interview with the Marketing Manager.
- Key Assessment Areas: Data analysis skills, campaign optimization strategies, understanding of digital marketing platforms, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your understanding of digital marketing platforms and tools, as well as your ability to analyze data and optimize campaigns.
- Demonstrate your familiarity with the food and beverage industry and Nestlé's products and services.
🛠️ Tools & Technologies
- Google Analytics 4
- Power BI
- Google AdWords
- Facebook Ads Manager
- Amazon (e-commerce platform)
- Various digital marketing platforms and tools
👔 Cultural Fit Considerations
- Company Values: Respect for self, others, diversity, and the future.
- Work Style: Collaborative, data-driven, and results-oriented.
- Self-Assessment Questions:
- How do you ensure that your marketing strategies align with Nestlé's business objectives and values?
- Describe your experience working with cross-functional teams and managing multiple projects simultaneously.
- How do you stay updated on industry trends and market research in the food and beverage sector?
ASSUMPTION: The ideal candidate will align with Nestlé's core values and be comfortable working in a collaborative, data-driven environment. They should have experience working with cross-functional teams and managing multiple projects simultaneously.
⚠️ Potential Challenges
- Role-Specific: Managing multiple campaigns and projects simultaneously may require strong organizational skills and the ability to prioritize tasks effectively.
- Company-Specific: Working for a large, multinational corporation may present challenges related to bureaucracy and decision-making processes.
- Industry-Specific: The food and beverage industry is highly competitive, with constant changes in consumer preferences and market trends.
- Location-Specific: Working in a hybrid environment may require strong self-motivation and time management skills.
📈 Similar Roles Comparison
- Role Differences: This role focuses on media performance and campaign optimization, while related roles may emphasize brand management, product development, or sales.
- Industry Context: The food and beverage industry is characterized by intense competition, rapid innovation, and a strong focus on consumer trends and preferences.
- Career Path Comparison: This role can lead to senior marketing positions, while related roles may offer career paths in product development, sales management, or general management.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to promote a new product launch.
- Optimizing an existing campaign to improve click-through rates and conversion rates by implementing A/B testing and audience segmentation techniques.
- Conducting market research to identify trends and opportunities in the digital marketing landscape for Nestlé's products and services.
💡 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to Nestlé's overall business strategy and growth objectives?
- What are the most significant challenges facing the media performance team, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: The ideal candidate will be curious and proactive, asking insightful questions to demonstrate their interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobdetails.nestle.com/job/Montreal-Campaign-&-Media-Performance-Manager-QC/1208668801/).
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for interviews by researching Nestlé's products, services, and industry trends.
- Follow up with the hiring manager one week after your interview to express your interest in the role and address any remaining questions.
- If selected for the final interview, be prepared to discuss your long-term career goals and how this role fits into your professional development plan.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
