📌 Core Information
🔹 Job Title: Campaign Operation Specialist
🔹 Company: Forcepoint
🔹 Location: Home Office - Bengaluru, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing marketing automation processes using HubSpot
- Supporting marketing campaigns through data segmentation, audience analysis, and lead management
- Ensuring compliance with global privacy standards and maintaining database health
- Providing training and documentation on marketing operations processes and tools
ASSUMPTION: This role requires a strong background in marketing automation and a solid understanding of the B2B marketing funnel. The ideal candidate will have experience with HubSpot and Salesforce, and be comfortable working with cross-functional teams.
📋 Key Responsibilities
✅ Define and prioritize optimizations for HubSpot, including campaign setup, execution, tracking, lead management, scoring, and routing, nurture, targeting, and audience segmentation
✅ Build and monitor the backend automation of landing pages, emails, webinars, segmentation, ABM, nurture programs, UTM parameters, events, reporting, workflows, and digital programs
✅ Manage the marketing database, including data cleansing, augmentation, and normalization, and understand and report on the health of the HubSpot database
✅ Ensure compliance with global privacy standards and maintain the marketing database in accordance with these standards
✅ Provide training to marketing and sales teams on marketing operations processes, tools, and technologies
✅ Optimize, scale, and document processes following marketing and sales best practices
ASSUMPTION: The responsibilities listed above are not exhaustive and may change based on business needs and team priorities.
🎯 Required Qualifications
Education: Bachelor’s degree required
Experience: 3-5 years of marketing automation experience, preferably with HubSpot
Required Skills:
- HubSpot certified associate or expert status is a plus
- Experience establishing and maintaining system documentation and training materials
- Demonstrated Excel experience (v-lookups, pivot tables, deduping, basic data analysis)
- Comprehensive understanding of the end-to-end process of the B2B marketing funnel
- Experience working with Salesforce or other CRM (preferred)
- Strong analytical and problem-solving skills
- Demonstrated ability to build new processes and workflows to scale
- Effective time management skills and the ability to juggle multiple projects and tight deadlines
- Proactive, takes initiative, and asks the right questions
- Maintain a data-driven approach through continual analysis and optimization
Preferred Skills:
- Experience with Allocadia or another budgeting tool, configuration, and integration with SF & SAP
- Knowledge of webchat tool Drift, outbound cadence and calendar tool Outreach, and ABM platform 6sense
ASSUMPTION: While the job listing does not explicitly state preferred skills, the required skills section implies that experience with specific tools and technologies would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: INR 8,00,000 - 12,00,000 per annum (Estimated based on industry standards for mid-senior level marketing roles in Bengaluru)
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance program
- Professional development opportunities
- Flexible work arrangements
Working Hours: Full-time position with standard working hours (Monday - Friday, 9:00 AM - 6:00 PM IST)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Bengaluru. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Forcepoint operates in the software development industry, focusing on data security and protection. The company offers a range of products and services to help businesses and governments secure their data and intellectual property.
Company Size: Forcepoint is a mid-sized company with 1,001-5,000 employees globally. This size allows for a more intimate work environment and the opportunity to make a significant impact on the company's success.
Founded: Forcepoint was founded in 1994 and has since grown to become a leading provider of data security solutions. The company has a rich history and a strong track record of innovation and growth.
Company Description:
- Forcepoint simplifies security for global businesses and governments by offering an all-in-one, cloud-native platform that makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property
- The company's Data Security Everywhere architecture enables customers to protect their data no matter where people are working
- Forcepoint is committed to building an inclusive and diverse workplace and offers opportunities to all job seekers, including job seekers with disabilities
Company Specialties:
- Data Security
- Data Protection
- Cloud Security
- Web Security
- Mobile Security
- AI and Machine Learning
- SASE (Secure Access Service Edge)
Company Website: http://www.forcepoint.com
ASSUMPTION: Forcepoint is a well-established company with a strong reputation in the data security industry. The company's size and focus on innovation make it an attractive employer for candidates looking to grow their careers in a dynamic and challenging environment.
📊 Role Analysis
Career Level: Mid-Senior level. This role is suitable for candidates with 3-5 years of marketing automation experience, preferably with HubSpot.
Reporting Structure: The Campaign Operation Specialist will report directly to the Marketing Operations Manager and work closely with regional and global marketing teams, sales operations, business intelligence, and IT.
Work Arrangement: On-site, full-time position. The role is based in Bengaluru, India, and requires regular on-site presence.
Growth Opportunities:
- Forcepoint offers professional development opportunities to help employees grow their careers within the company
- The company's focus on innovation and growth provides ample opportunities for employees to take on new challenges and expand their skillsets
- As a mid-sized company, Forcepoint offers a more intimate work environment where employees can make a significant impact on the company's success
ASSUMPTION: The Campaign Operation Specialist role offers strong growth opportunities for candidates looking to advance their careers in marketing operations and automation. The role's focus on process optimization and documentation provides a solid foundation for career growth within the company.
🌍 Location & Work Environment
Office Type: On-site, with a hybrid or remote work arrangement possible depending on business needs and team preferences
Office Location(s): Home Office - Bengaluru, India
Geographic Context:
- Bengaluru is the capital city of the Indian state of Karnataka and is known as the "Silicon Valley of India" due to its thriving tech industry
- The city is home to numerous multinational corporations and startups, providing ample opportunities for professional growth and networking
- Bengaluru offers a vibrant culture, rich history, and a diverse range of recreational activities, making it an attractive location for both work and leisure
Work Schedule: Standard working hours (Monday - Friday, 9:00 AM - 6:00 PM IST) with the possibility of flexible work arrangements depending on business needs and team preferences
ASSUMPTION: The Campaign Operation Specialist role is based in Bengaluru, India, and requires regular on-site presence. However, the company may offer hybrid or remote work arrangements depending on business needs and team preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final round interview with the marketing operations team
Key Assessment Areas:
- HubSpot and marketing automation expertise
- Data analysis and problem-solving skills
- Process optimization and documentation experience
- Cross-functional team collaboration and communication skills
Application Tips:
- Highlight your relevant experience with HubSpot and marketing automation in your resume and cover letter
- Demonstrate your data analysis and problem-solving skills through specific examples or case studies
- Showcase your ability to work collaboratively with cross-functional teams and provide examples of successful team projects
ATS Keywords: Marketing Automation, HubSpot, Data Segmentation, Lead Management, Database Management, Salesforce, Analytical Skills, Problem-Solving, Time Management, Process Documentation, Training, Compliance, Workflow Optimization, Team Collaboration, Initiative
ASSUMPTION: The application process for the Campaign Operation Specialist role is likely to involve multiple rounds of interviews and assessments, focusing on the candidate's technical skills and cultural fit with the company.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Excel
- Allocadia (or another budgeting tool)
- Drift (webchat tool)
- Outreach (outbound cadence and calendar tool)
- Bizible (marketing analytics tool)
- 6sense (ABM platform)
ASSUMPTION: The Campaign Operation Specialist role requires a strong working knowledge of HubSpot and other marketing automation tools. Experience with Salesforce and other relevant technologies is also beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Data-driven
- Proactive
- Collaborative
- Adaptable
- Results-oriented
Self-Assessment Questions:
- Do you have a strong background in marketing automation and a solid understanding of the B2B marketing funnel?
- Are you comfortable working with cross-functional teams and collaborating with stakeholders from various departments?
- Do you have a proactive and data-driven approach to problem-solving and process optimization?
ASSUMPTION: Forcepoint values candidates who are customer-centric, innovative, collaborative, accountable, and inclusive. The ideal candidate for the Campaign Operation Specialist role will have a strong background in marketing automation, be comfortable working with cross-functional teams, and have a proactive and data-driven approach to problem-solving.
⚠️ Potential Challenges
- The role requires a strong working knowledge of HubSpot and other marketing automation tools, which may present a learning curve for candidates without relevant experience
- The role involves managing and optimizing complex marketing automation processes, which can be challenging and time-consuming
- The role requires regular on-site presence in Bengaluru, India, which may not be suitable for candidates who prefer remote or hybrid work arrangements
- The role may involve working with global teams and stakeholders, which can present communication and time zone challenges
ASSUMPTION: The Campaign Operation Specialist role presents several challenges, including a steep learning curve for candidates without relevant experience, complex process management, and potential communication and time zone challenges when working with global teams.
📈 Similar Roles Comparison
- The Campaign Operation Specialist role is similar to other marketing automation roles, such as Marketing Automation Specialist or Marketing Operations Manager, but focuses specifically on campaign operations and process optimization
- The role requires a strong background in marketing automation and a solid understanding of the B2B marketing funnel, which is similar to other marketing automation roles but may require more specific expertise in campaign management
- The role offers growth opportunities for candidates looking to advance their careers in marketing operations and automation, similar to other mid-senior level marketing roles
ASSUMPTION: The Campaign Operation Specialist role is similar to other marketing automation roles but focuses specifically on campaign operations and process optimization. The role requires a strong background in marketing automation and offers growth opportunities for candidates looking to advance their careers in marketing operations and automation.
📝 Sample Projects
- Optimizing HubSpot campaigns to improve lead generation and conversion rates
- Developing and implementing a comprehensive database management strategy to improve data quality and compliance with global privacy standards
- Creating and maintaining system documentation and training materials to improve user adoption and reduce support requests
ASSUMPTION: The Campaign Operation Specialist role involves a range of projects focused on marketing automation, database management, and process optimization. The specific projects may vary depending on the company's business needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing operations function?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Forcepoint support the professional development and growth of its marketing operations team members?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Forcepoint foster a culture of innovation and collaboration within its marketing operations team?
ASSUMPTION: The key questions to ask during the interview for the Campaign Operation Specialist role focus on the role's priorities, team structure, professional development opportunities, and cultural fit with the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided
- Highlight your relevant experience with HubSpot and marketing automation in your resume and cover letter
- Prepare for the technical assessment or case study by brushing up on your HubSpot and marketing automation skills
- Research Forcepoint and the data security industry to demonstrate your understanding of the company and its products
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
