📌 Core Information
🔹 Job Title: Campaign Operations Manager – Germany
🔹 Company: JD.com
🔹 Location: Berlin, Düsseldorf
🔹 Job Type: Full-time
🔹 Category: Marketing & Operations
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Conducting in-depth research into German users’ shopping habits and preferences
- Developing and optimizing platform marketing tools to increase purchase frequency and AOV
- Integrating brand-side marketing resources and localizing campaign strategies
- Collaborating with cross-functional teams to deliver well-executed campaigns
- Tracking key campaign metrics and using insights to refine future planning
ASSUMPTION: This role requires a strong understanding of German consumer behavior and trends, as well as experience in platform operations and marketing to drive campaign success.
📋 Key Responsibilities
✅ Conduct in-depth research into German users’ shopping habits and preferences, identify industry and product trends, and organize marketing campaigns to boost GMV.
✅ Support the development and ongoing optimization of platform marketing tools aimed at increasing purchase frequency and average order value (AOV).
✅ Integrate brand-side marketing resources and localize campaign strategies around international holidays, seasonal events, and trending topics to engage target user groups and increase sales in priority categories.
✅ Collaborate with product, design, and marketing teams to deliver timely, well-executed campaigns with measurable commercial impact.
✅ Track key campaign metrics and performance data, using insights to refine future campaign planning and operations.
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to ensure campaign success.
🎯 Required Qualifications
Education: Bachelor’s degree or above
Experience: At least 5 years of hands-on experience in campaign or platform operations, with strong understanding of standalone app and PC platform logic and proven operational methodologies.
Required Skills:
- Strong data skills and analytical mindset
- Good communication and collaboration skills
- Proactive problem-solving and openness to creative experimentation
Preferred Skills:
- Prior experience in platform operations, integrated marketing, or user operations within the internet or e-commerce industry
ASSUMPTION: Candidates with a strong background in data analysis, marketing, and platform operations are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on industry standards for a mid-level marketing role in Germany)
Benefits:
- Performance bonuses
- Health insurance
- Pension contributions
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options available
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Germany, with experience and performance-based bonuses.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Logistics
Company Size: 10,001+ employees (Large enterprise with significant resources and opportunities for growth)
Founded: 1998 (With a long history and established presence in the market)
Company Description:
- JD.com began as an e-commerce platform and has evolved into a leading global technology and service provider with supply chain at its core
- Offers a dynamic, multicultural work environment with room to take ownership and make an impact
- Committed to creating a diverse environment and is proud to be an equal opportunity employer
Company Specialties:
- Integrated supply chain logistics solutions and services
- Logistics technology
- Warehouse network, line-haul transportation, last-mile delivery, bulky item logistics, cold chain logistics, and cross-border logistics
Company Website: https://corporate.jd.com/
ASSUMPTION: JD.com’s extensive experience and resources in the e-commerce and logistics industry provide a strong foundation for growth and innovation.
📊 Role Analysis
Career Level: Mid-level (With opportunities for growth and advancement)
Reporting Structure: This role reports directly to the Head of Campaign Operations, Germany
Work Arrangement: On-site with flexible hours and remote work options available
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on cross-functional projects and gain exposure to different areas of the business
- Chance to contribute to the growth of JD.com’s European business and make a significant impact
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a large, established organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Berlin and Düsseldorf
Office Location(s): Berlin and Düsseldorf, Germany
Geographic Context:
- Berlin: A vibrant, multicultural city with a thriving tech scene and strong e-commerce market
- Düsseldorf: A major economic hub in Germany, known for its fashion and retail industry
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options available
ASSUMPTION: Both Berlin and Düsseldorf offer unique opportunities for growth and learning within the e-commerce industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the team
- Final interview with the Head of Campaign Operations, Germany
Key Assessment Areas:
- Data analysis and problem-solving skills
- Marketing strategy and campaign planning
- Cross-functional collaboration and communication
- Cultural fit and alignment with JD.com’s values
Application Tips:
- Highlight relevant experience in campaign operations, platform operations, or marketing within the e-commerce industry
- Include specific examples of successful campaigns or projects you’ve worked on
- Tailor your resume and cover letter to emphasize your data analysis and problem-solving skills
ATS Keywords: Campaign Operations, Platform Operations, Marketing Strategy, Consumer Behavior, Data Analysis, Cross-functional Collaboration, Problem Solving, Creativity, User Operations
ASSUMPTION: The interview process will focus on assessing the candidate’s data analysis and problem-solving skills, as well as their cultural fit and alignment with JD.com’s values.
🛠️ Tools & Technologies
- Data analysis tools (e.g., Excel, Google Analytics)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used will depend on the candidate’s role and responsibilities within the team.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Integrity
- Innovation
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and open to new ideas
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in the e-commerce industry?
- Can you describe a time when you had to analyze complex data to make a strategic decision?
- How do you approach working with cross-functional teams to deliver successful campaigns?
ASSUMPTION: JD.com values candidates who are customer-centric, data-driven, and open to new ideas, with a strong focus on collaboration and innovation.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working with cross-functional teams and stakeholders to deliver successful campaigns
- Keeping up with the latest trends and developments in the e-commerce industry
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on campaign operations and platform marketing tools
- Requires a strong understanding of German consumer behavior and trends, as well as experience in platform operations and marketing
- Offers opportunities for growth and advancement within a large, established organization
ASSUMPTION: This role is unique in its focus on campaign operations and platform marketing tools, requiring a specific skill set and experience level.
📝 Sample Projects
- Developing and implementing a new platform marketing tool to increase purchase frequency and AOV
- Conducting research into German consumer behavior and using insights to inform campaign strategy
- Collaborating with cross-functional teams to deliver a successful holiday campaign, exceeding sales targets by 20%
ASSUMPTION: These sample projects demonstrate the candidate’s ability to conduct research, develop marketing strategies, and collaborate with cross-functional teams to deliver successful campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does JD.com support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does JD.com approach data-driven decision making and continuous improvement?
- What is the company culture like, and how does this role contribute to the overall success of the organization?
ASSUMPTION: These questions will help the candidate better understand the role, the team, and the company culture, as well as the expectations and priorities for the first 90 days.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in campaign operations, platform operations, or marketing within the e-commerce industry
- Prepare examples of successful campaigns or projects you’ve worked on, emphasizing your data analysis and problem-solving skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
