Campaign Operations Manager

📌 Core Information

🔹 Job Title: Campaign Operations Manager

🔹 Company: OKX

🔹 Location: Istanbul, Türkiye

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Campaign Operations: Own the end-to-end setup of growth campaigns and their distribution, leading planning, execution, and optimization to drive top-of-the-funnel and mid-funnel growth.
• Marketing Strategy: Carry out responsibilities with a growth team, developing and executing strategies to drive business growth and increase brand visibility.
• Email Marketing: Implement automated email marketing campaigns to nurture leads, engage customers, and drive conversions.
• KPI Measurement: Implement and measure the key performance indicators (KPIs) of marketing campaigns to assess performance and optimize strategies.
• Data Analysis: Analyze market trends and user data to optimize growth strategies and marketing activities continually.
• Collaboration: Build positive relationships with collaborators across the company and be accountable for product domain adoption and revenue growth.

ASSUMPTION: This role requires a strong background in campaign management, data management, and campaign operations across a broad range of marketing themes within the cryptocurrency or financial technology industry and a comprehensive understanding of blockchain technology.

📋 Key Responsibilities

✅ Campaign Operations: Own the end-to-end setup of growth campaigns and their distribution, leading planning, execution, and optimization to drive top-of-the-funnel and mid-funnel growth.

✅ Marketing Strategy: Carry out responsibilities with a growth team, developing and executing strategies to drive business growth and increase brand visibility.

✅ Email Marketing: Implement automated email marketing campaigns to nurture leads, engage customers, and drive conversions.

✅ KPI Measurement: Implement and measure the key performance indicators (KPIs) of marketing campaigns to assess performance and optimize strategies.

✅ Data Analysis: Analyze market trends and user data to optimize growth strategies and marketing activities continually.

✅ Collaboration: Build positive relationships with collaborators across the company and be accountable for product domain adoption and revenue growth.

✅ Accountable for product domain adoption and revenue growth.

✅ Collaborate with designers, marketers, and other stakeholders to brainstorm creative ideas and develop integrated marketing campaigns.

✅ Ensure all content meets regulatory requirements and adheres to industry standards, including disclosures and disclaimers related to financial products and services.

✅ Review and edit content to ensure clarity, coherence, accuracy, and consistency with brand guidelines.

✅ Monitor and analyze the performance of content initiatives, leveraging analytics tools to track key metrics and optimize future strategies.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple priorities and meet deadlines.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: Minimum of 4-7 years of experience in marketing, project management, or communications roles within the technology industry, preferably in the blockchain industry

Required Skills:

• Campaign management
• Data management
• Email marketing
• KPI measurement
• Data analysis
• Communication skills
• Interpersonal skills
• Project management
• Marketing strategy
• Content review
• Regulatory compliance
• Creative thinking
• Relationship building
• Adaptability
• Innovation
• Trend awareness

Preferred Skills:

• Experience and expertise in a blockchain field
• Flexible working hours
• Eager to contribute
• Curious, enthusiastic, and determined

ASSUMPTION: Fluency in English and Turkish is required as the role involves interacting with internal and external stakeholders based in Turkey.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $70,000 and $120,000 per year, based on industry standards for a mid-senior level marketing role in Istanbul, Türkiye, with experience level and location considered.

Benefits:

• Competitive total compensation package
• L&D programs and education subsidy for employees' growth and development
• Various team-building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependents

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: OKX is a leading crypto exchange and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets.

Company Size: OKX is a mid-sized company with 1,001-5,000 employees.

Founded: OKX was founded in 2017 and is headquartered in Everywhere.

Company Description:

• At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
• OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world.
• In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps).
• OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments.
• We are deeply committed to shaping a fairer, more transparent, and accessible society through blockchain technology.
• We believe in good sportsmanship and the pursuit to be better. You may see our OKX logo neatly fitted on the McLaren F1 cars, Manchester City FC team shirts, or at the Tribeca Film Festival celebrating artists and creators.

Company Specialties:

• Exchange
• Blockchain
• Futures
• API
• Technology
• and Cryptocurrency

Company Website: www.okx.com

ASSUMPTION: OKX is a well-established company in the cryptocurrency industry, with a strong focus on innovation, growth, and customer satisfaction.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Strategic Markets Team.

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Expanding into new markets, including the US, Belgium, and the UAE.
• Launching new products and services, such as OKX Wallet and decentralized crypto applications (dApps).
• Continuous learning and development opportunities through L&D programs and education subsidies.

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a focus on driving business growth and increasing brand visibility.

🌍 Location & Work Environment

Office Type: OKX's office in Istanbul, Türkiye, is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Istanbul, Türkiye

Geographic Context:

• Istanbul is the largest city in Türkiye, with a population of approximately 16 million people.
• The city is known for its rich history, vibrant culture, and diverse communities.
• Istanbul is a major financial and commercial hub, with a thriving tech industry.

Work Schedule: Full-time (40 hours per week), with flexible working hours available for the right candidate.

ASSUMPTION: OKX's office in Istanbul, Türkiye, offers a dynamic and engaging work environment, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the hiring manager.
• In-depth interviews with the Strategic Markets Team and other relevant stakeholders.
• Background and reference checks.
• Final decision and offer.

Key Assessment Areas:

• Campaign management and execution skills.
• Data analysis and interpretation abilities.
• Communication and interpersonal skills.
• Problem-solving and adaptability.
• Alignment with OKX's company values and culture.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and cultural fit.
• Research OKX's company culture and values to demonstrate your alignment with the organization.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.

ATS Keywords: Campaign Operations, Marketing Strategy, Email Marketing, KPI Measurement, Data Analysis, Blockchain, Cryptocurrency, Financial Technology, Marketing Themes, Campaign Management, Data Management

ASSUMPTION: OKX's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Campaign management software (e.g., Marketo, HubSpot)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management software (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: OKX uses industry-standard tools and technologies to streamline workflows and improve productivity.

👔 Cultural Fit Considerations

Company Values:

• We Before Me: Put the team's success above personal gain.
• Do the Right Thing: Act with integrity and honesty in all situations.
• Get Things Done: Take ownership and move projects forward.

Work Style:

• Collaborative: OKX values teamwork and encourages cross-functional collaboration.
• Innovative: OKX fosters a culture of creativity and continuous improvement.
• Fast-paced: OKX operates in a dynamic and ever-changing industry, requiring adaptability and quick decision-making.

Self-Assessment Questions:

• How do you prioritize your work when faced with multiple projects and deadlines?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment?
• How do you ensure that your content meets regulatory requirements and adheres to industry standards?

ASSUMPTION: OKX values candidates who align with their company values and work style, with a strong focus on collaboration, innovation, and adaptability.

⚠️ Potential Challenges

• The cryptocurrency industry is highly dynamic and subject to rapid change, requiring adaptability and quick decision-making.
• OKX is expanding into new markets, which may present unique challenges and require additional effort to understand local preferences and regulations.
• The role involves working with multiple stakeholders across the company, which may require strong communication and interpersonal skills to manage expectations and coordinate efforts.
• The workload may be intense at times, with tight deadlines and multiple priorities, requiring excellent time management and organizational skills.

ASSUMPTION: OKX is committed to supporting its employees in overcoming challenges and providing the resources and training necessary for success.

📈 Similar Roles Comparison

• Campaign Manager: This role focuses more on day-to-day campaign execution and optimization, while the Campaign Operations Manager role involves a broader range of responsibilities, including strategy development and cross-functional collaboration.
• Marketing Manager: The Marketing Manager role is more focused on overall marketing strategy and brand management, while the Campaign Operations Manager role is centered around campaign execution and optimization.
• Product Manager: The Product Manager role involves product development and lifecycle management, while the Campaign Operations Manager role focuses on campaign operations and marketing strategy.

ASSUMPTION: Each role within OKX offers unique opportunities for growth and development, with a focus on driving business success and increasing brand visibility.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive user acquisition and engagement in a new market.
• Optimizing email marketing campaigns to improve open rates, click-through rates, and conversion rates.
• Analyzing user data to identify trends and inform marketing strategy and campaign optimization.

ASSUMPTION: OKX offers a wide range of projects and initiatives, with a focus on driving business growth and increasing brand visibility.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the Strategic Markets Team?
• How does OKX support the professional development and growth of its employees?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does OKX measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
• What are the most important qualities for someone to succeed in this role, and how can I demonstrate these qualities during the interview process?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding OKX's company culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and cultural fit.
• Research OKX's company culture and values to demonstrate your alignment with the organization.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.