Campaign Operations Specialist

📌 Core Information

🔹 Job Title: Campaign Operations Specialist

🔹 Company: Trimble Inc.

🔹 Location: Chennai, Tamil Nadu, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-8 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing systems and processes for lead handoff between Marketing and Sales
• Optimizing marketing technologies and improving marketing funnel performance
• Collaborating with cross-functional stakeholders to ensure smooth lead flow
• Embracing a data-driven approach to marketing operations

ASSUMPTION: This role requires a strong technical understanding of marketing automation and experience with various marketing technologies. The ideal candidate will have a deep understanding of B2B sales and marketing funnels and be able to navigate complex organizations to generate buy-in for ideas.

📋 Key Responsibilities

✅ Own and influence "the Demand Factory" by contributing to Trimble's implementation of its Marketing Transformation (MX) and optimizing updates/new models

✅ Own the governance of lead routing and lead flow, ensuring no disruption to leads created and routed to Sales

✅ Document lead management process, enrichment, lead routing rules, and supporting technologies and integrations

✅ Implement and administer marketing technologies using best practices that primarily focus on demand creation and capture

✅ Embrace the "heart of marketing" by ensuring data is properly collected and connected with other systems, finding new ways to enrich the marketing data set, cleanse data, and maintain best practices around marketing and data privacy

✅ Build strong working relationships with marketing and cross-functional stakeholders

ASSUMPTION: The role requires a high level of attention to detail, strong problem-solving skills, and the ability to work effectively with various teams to ensure smooth lead management processes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-8 years of Marketing Operations experience with a deep technical understanding of Marketing automation

Required Skills:

• Strong problem-solving skills
• Experience with CRM (Salesforce preferred), enrichment tools, event management, webinar, and analytics (Domo, Looker)
• Experience with Marketo to Salesforce custom integrations and API webhooks
• Familiarity with marketing initiatives including implementing lead ingestion through website form fills, lead gen forms, and running enrichment to support accurate lead routing

Preferred Skills:

• Experience with marketing transformation initiatives
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, having experience with marketing transformation initiatives and being fluent in multiple languages would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Estimated based on industry standards for the role and experience level)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Operations Specialist role with 5-8 years of experience in India.

📌 Applicant Insights

🔍 Company Context

Industry: Trimble Inc. operates in the software development industry, focusing on advanced positioning solutions that maximize productivity and profitability for customers.

Company Size: 1,001-5,000 employees (According to LinkedIn)

Founded: 2000

Company Description:

• Trimble is a leading provider of advanced positioning solutions that maximize productivity and enhance profitability for customers.
• The company is known for its entrepreneurial spirit, exceptional growth, and strategic focus on being the best in its industry.
• Trimble's mission is to change the way the world works by embracing a mission-focused leadership style that converts ideas to reality.

Company Specialties:

• Advanced positioning technologies
• Marketing automation
• B2B sales and marketing funnels
• Lead management and routing
• Data privacy and governance

Company Website: www.trimble.com

ASSUMPTION: Trimble Inc. is a well-established company with a strong focus on innovation and growth in the advanced positioning solutions industry.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring 5-8 years of experience in Marketing Operations.

Reporting Structure: The Campaign Operations Specialist will report to the Marketing Operations Manager and collaborate with various cross-functional teams.

Work Arrangement: This role is on-site, with the primary office location in Chennai, Tamil Nadu, India.

Growth Opportunities:

• Potential career progression into senior marketing operations roles or management positions within Trimble Inc.
• Opportunities to work on marketing transformation initiatives and gain experience in related projects.
• Professional development opportunities through Trimble's employee assistance programs.

ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in marketing operations or gain experience in marketing transformation initiatives.

🌍 Location & Work Environment

Office Type: Trimble Inc. has an on-site office in Chennai, Tamil Nadu, India.

Office Location(s): Heidinger Straße 55/1, Ulm, Baden-Württemberg 89075, DE

Geographic Context:

• Chennai is the capital city of Tamil Nadu, located on the southeastern coast of India.
• The city is known for its rich cultural heritage, historical landmarks, and vibrant food scene.
• Chennai offers a mix of urban and suburban living, with various neighborhoods catering to different lifestyles.

Work Schedule: The work schedule for this role is full-time, with standard office hours from Monday to Friday.

ASSUMPTION: Chennai offers a diverse and vibrant work environment, with a mix of urban and suburban living options for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership

Key Assessment Areas:

• Technical skills in marketing automation and lead management
• Problem-solving abilities
• Communication and collaboration skills
• Alignment with Trimble's company values and culture

Application Tips:

• Highlight relevant marketing operations experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of Trimble's business and the role's requirements.
• Prepare examples of your problem-solving skills and how you've optimized marketing technologies in previous roles.

ATS Keywords: Marketing Operations, Marketing Automation, B2B Sales, Lead Management, CRM, Salesforce, Enrichment Tools, Event Management, Webinar, Analytics, Marketo, API Integrations, Lead Routing, Data Privacy

ASSUMPTION: The application process for this role may vary, but typically involves multiple rounds of interviews to assess technical skills, problem-solving abilities, and cultural fit.

🛠️ Tools & Technologies

• CRM (Salesforce preferred)
• Enrichment tools
• Event management software
• Webinar platforms
• Analytics tools (Domo, Looker)
• Marketo
• API integration tools

ASSUMPTION: The tools and technologies required for this role are industry-standard and may vary based on Trimble's specific tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Customer focus
• One Trimble
• Performance-driven

Work Style:

• Collaborative
• Data-driven
• Adaptable
• Results-oriented

Self-Assessment Questions:

• How do you stay organized and manage multiple projects simultaneously?
• Can you provide an example of a time when you optimized a marketing technology to improve performance?
• How do you approach building and maintaining strong working relationships with cross-functional teams?

ASSUMPTION: Trimble Inc. values candidates who are innovative, integrity-driven, customer-focused, and able to work collaboratively in a performance-driven environment.

⚠️ Potential Challenges

• Managing complex lead routing processes and ensuring smooth handoffs between Marketing and Sales
• Navigating a large organization and generating buy-in for ideas
• Keeping up with the latest marketing technologies and best practices
• Balancing multiple projects and priorities

ASSUMPTION: The role may present challenges related to managing complex processes, navigating large organizations, and staying current with marketing technologies.

📈 Similar Roles Comparison

• This role is similar to a Marketing Operations Manager but focuses more on the technical aspects of lead management and routing.
• Compared to a Demand Generation Specialist, this role has a stronger focus on marketing operations and technology.
• Career progression from this role could lead to senior marketing operations roles or management positions within Trimble Inc.

ASSUMPTION: This role is similar to other marketing operations positions but has a unique focus on lead management and routing technologies.

📝 Sample Projects

• Optimizing lead routing processes to improve lead handoff between Marketing and Sales
• Implementing and administering marketing technologies to enhance demand creation and capture
• Documenting lead management processes and ensuring data privacy best practices

ASSUMPTION: These sample projects are representative of the types of initiatives the Campaign Operations Specialist may work on, focusing on lead management, marketing technologies, and data privacy.

❓ Key Questions to Ask During Interview

• Can you describe the current lead routing process and any challenges the team is facing?
• How does this role collaborate with other marketing teams and cross-functional stakeholders?
• What are the most pressing priorities for this role in the first 30, 60, and 90 days?
• How does Trimble support the professional development of its employees?
• Can you provide an example of a recent marketing transformation initiative and the role this position played in it?

ASSUMPTION: These interview questions are designed to help candidates better understand the role's responsibilities, priorities, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing operations experience and achievements
• Write a cover letter demonstrating your understanding of Trimble's business and the role's requirements
• Prepare examples of your problem-solving skills and how you've optimized marketing technologies in previous roles
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.