Campaign Operations Specialist

📌 Core Information

🔹 Job Title: Campaign Operations Specialist

🔹 Company: TRUE INDEPENDENT HOLDINGS

🔹 Location: True Media Columbia - Columbia, MO

🔹 Job Type: Full Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (3 days in office, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Managing client campaigns and website tagging
• Proactive, strategic, organized, with exceptional communication and interpersonal skills
• Collaborating with vendors to ensure campaign delivery aligns with client goals
• Working in Google Campaign Manager, Google Tag Manager, and Google Analytics

ASSUMPTION: This role requires a balance of proactive campaign management and reactive problem-solving, with a strong focus on client communication and vendor collaboration.

📋 Key Responsibilities

✅ Develop and manage campaigns, implementing tracking that aligns with client goals

✅ Monitor campaign pacing and alert relevant client teams of any issues

✅ Work with vendors to ensure expected and contracted campaign delivery

✅ Implement effective campaign setup and tracking using Google Campaign Manager, Google Tag Manager, and Google Analytics

✅ Monitor campaign delivery and media delivery reporting as needed

✅ Traffic creative to meet vendor specifications and communicate effectively in relevant channels

✅ Maintain current and accurate time records related to all functions of agency, client, and team work assignments in Advantage software system

✅ Attend internal training, online conferences, seminars, and travel to client locations

ASSUMPTION: This role involves a mix of proactive campaign management, reactive problem-solving, and administrative tasks, with a strong focus on client communication and vendor collaboration.

🎯 Required Qualifications

Education: Bachelor's degree from a four-year college or university, degree or concentration in advertising, marketing, or communications preferred

Experience: One to two years of related professional work experience in managing digital media campaigns preferred; or equivalent combination of education and experience

Required Skills:

• Proven ability to think strategically, use critical thinking, and demonstrate excellent problem-solving skills
• Excellent communication and interpersonal skills
• Ability to work in Google Campaign Manager, Google Tag Manager, and Google Analytics
• Strong organizational skills and attention to detail

Preferred Skills:

• Experience with campaign tracking and reporting tools
• Familiarity with vendor management processes

ASSUMPTION: While specific experience in campaign operations is preferred, a strong background in digital media campaign management and a willingness to learn can be considered.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Based on industry standards for 0-2 years of experience in the advertising services industry in Missouri)

Benefits:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Disability Insurance
• 401(k) Retirement Plan
• Paid Time Off
• Paid Holidays
• Maternity Leave
• Paternity Leave
• Adoption Leave
• Voluntary Paid Leave Bank

Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (3 days in the office, 2 days working from home)

ASSUMPTION: The salary range is estimated based on industry standards for the given experience level and location. The benefits listed are based on the information provided in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 2-10 employees (Small, close-knit team with opportunities for growth)

Founded: 2020 (Relatively new company with a short history)

Company Description:

• True Independent Holdings is a division of Meet the People, one of the leading independent media marketing groups in North America
• The company specializes in digital, traditional, and performance media channels, complemented with data, analytics, and reporting
• The collaborative structure allows each agency to stand on their own while collaborating when needed, ensuring clients receive holistic and effective solutions

Company Specialties:

• Digital Media Marketing
• Traditional Media Marketing
• Performance Media Marketing
• Data Analytics
• Reporting

Company Website: trueholdinggroup.com

ASSUMPTION: True Independent Holdings is a small but growing company with a focus on providing comprehensive media marketing services to its clients.

📊 Role Analysis

Career Level: Entry-level to mid-level (Based on required experience and responsibilities)

Reporting Structure: This role reports to the Campaign Operations Supervisor (Based on job description)

Work Arrangement: Hybrid (3 days in the office, 2 days working from home)

Growth Opportunities:

• Potential career progression within the company as it grows
• Opportunities to learn and develop skills in various aspects of campaign operations
• Possibility to take on more responsibilities and advance to a supervisory role

ASSUMPTION: This role offers opportunities for growth and development within the company, as the company itself is still growing and expanding.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in the office, 2 days working from home)

Office Location(s): True Media Columbia - Columbia, MO (with potential for remote work)

Geographic Context:

• Columbia, MO is located in central Missouri, with a population of approximately 120,000 people
• The city offers a mix of urban and suburban living, with a relatively low cost of living compared to larger cities
• Columbia is home to the University of Missouri, which contributes to the city's vibrant culture and diverse population

Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement (3 days in the office, 2 days working from home)

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing for a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key team members

Key Assessment Areas:

• Campaign management skills
• Communication and interpersonal skills
• Problem-solving abilities
• Technical skills in Google Campaign Manager, Google Tag Manager, and Google Analytics

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with campaign management, vendor collaboration, and problem-solving
• Demonstrate your understanding of the role and the company's mission and values

ATS Keywords: Campaign Operations, Campaign Management, Google Campaign Manager, Google Tag Manager, Google Analytics, Vendor Management, Client Relations, Digital Media Campaigns, Tracking

ASSUMPTION: The interview process will focus on assessing the candidate's campaign management skills, communication abilities, and technical proficiency in relevant tools.

🛠️ Tools & Technologies

• Google Campaign Manager
• Google Tag Manager
• Google Analytics
• Advantage software system (for time tracking)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily for campaign management, tracking, and reporting.

👔 Cultural Fit Considerations

Company Values:

• Independence and expertise
• Collaboration and integration
• Client-centric approach

Work Style:

• Proactive and strategic
• Organized and detail-oriented
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you thrive in a collaborative environment where you can work independently but also collaborate with a team?
• Are you comfortable working with vendors and communicating effectively in relevant channels?
• Do you have strong organizational skills and attention to detail?

ASSUMPTION: True Independent Holdings values independence and expertise, with a strong focus on collaboration and a client-centric approach. Candidates should be proactive, organized, and have strong communication skills to fit well within the company culture.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
• Dealing with vendor issues and ensuring campaign delivery aligns with client goals, which may require problem-solving and communication skills
• Working in a hybrid environment, which may require adjusting to both in-office and remote work dynamics
• Potential for travel to client locations, which may disrupt work-life balance

ASSUMPTION: This role presents challenges related to campaign management, vendor collaboration, and work arrangement, which require strong organizational skills, communication abilities, and adaptability.

📈 Similar Roles Comparison

• Compared to other campaign operations roles, this position may require more vendor management and client communication, with a focus on proactive campaign management and problem-solving
• In the advertising services industry, this role is typical for a campaign operations specialist, with a focus on campaign management, tracking, and reporting
• Career progression in this role may lead to supervisory or management positions within the company, as it grows and expands

ASSUMPTION: This role is similar to other campaign operations positions in the advertising services industry, with a focus on campaign management, tracking, and reporting. However, it may require more vendor management and client communication, with opportunities for growth and development within the company.

📝 Sample Projects

• Managing a client campaign from start to finish, including planning, execution, and reporting
• Collaborating with vendors to ensure campaign delivery aligns with client goals and expectations
• Developing and implementing tracking for a client campaign, ensuring accurate and comprehensive data collection

ASSUMPTION: These sample projects reflect the core responsibilities of the campaign operations specialist role, focusing on campaign management, vendor collaboration, and tracking.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role collaborate with other teams within the company?
• What opportunities are there for growth and development within the company?
• How does the company support work-life balance, especially in a hybrid work arrangement?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These interview questions aim to gain insight into the day-to-day responsibilities, company culture, growth opportunities, work-life balance, and challenges of the campaign operations specialist role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interview questions related to campaign management, vendor collaboration, and problem-solving
• Follow up with the hiring manager after your interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.