📌 Core Information
🔹 Job Title: Campaign Operations Specialist
🔹 Company: TRUE INDEPENDENT HOLDINGS
🔹 Location: Columbia, Missouri, United States
🔹 Job Type: Full Time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid (3 days in the office, 2 days working from home)
🚀 Job Overview
Key aspects of this role include:
- Managing client campaigns and website tagging
- Proactive and strategic approach to campaign operations
- Excellent communication and interpersonal skills
- Strong organizational skills and attention to detail
ASSUMPTION: This role requires a balance of proactive planning and reactive problem-solving, with a focus on client satisfaction and campaign success.
📋 Key Responsibilities
✅ Develop and manage campaigns, ensuring they align with client goals and monitor pacing
✅ Implement tracking and ensure effective campaign setup and maintenance using Google Campaign Manager, Google Tag Manager, and Google Analytics
✅ Monitor campaign delivery and media delivery reporting
✅ Collaborate with vendors to ensure expected and contracted campaign delivery
✅ Traffic creative to meet vendor specifications and communicate effectively in relevant channels
✅ Maintain accurate time records related to all functions of agency, client, and team work assignments
✅ Attend internal training, online conferences, seminars, and travel to client locations as needed
ASSUMPTION: This role involves a mix of independent work and collaboration with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree from a four-year college or university, preferably with a degree or concentration in advertising, marketing, or communications
Experience: One to two years of related professional work experience in managing digital media campaigns preferred
Required Skills:
- Proven ability to think strategically and demonstrate excellent problem-solving skills
- Excellent communication and interpersonal skills
- Strong organizational skills and attention to detail
- Ability to work effectively with Google Campaign Manager, Google Tag Manager, and Google Analytics
Preferred Skills:
- Experience with campaign planning and management
- Familiarity with software, systems, and processes related to campaign setup and tracking
ASSUMPTION: While the preferred skills are not strictly required, they would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $40,000 - $55,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Disability Insurance
- 401(k) Retirement Plan
- Paid Time Off
- Paid Holidays
- Maternity Leave
- Paternity Leave
- Adoption Leave
- Voluntary Paid Leave Bank
Working Hours: Full-time, with a hybrid work arrangement (3 days in the office, 2 days working from home)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Columbia, Missouri area.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 2-10 employees (Small company, offering a close-knit work environment with opportunities for growth)
Founded: 2020 (Relatively new company with a dynamic and evolving work culture)
Company Description:
- True Independent Holdings is a division of Meet the People, one of the leading independent media marketing groups in North America
- The company specializes in digital, traditional, and performance media channels, complemented with data, analytics, and reporting
- Their collaborative structure allows each agency to stand on their own while collaborating when needed, ensuring holistic and effective solutions for clients
Company Specialties:
- Digital Media Marketing
- Traditional Media Marketing
- Performance Media Marketing
- Data Analytics and Reporting
Company Website: trueholdinggroup.com
ASSUMPTION: True Independent Holdings is a growing company with a focus on providing expert media marketing services to its clients.
📊 Role Analysis
Career Level: Entry-level to mid-level (This role offers opportunities for growth and career development within the company)
Reporting Structure: This role reports directly to the Campaign Operations Supervisor
Work Arrangement: Hybrid (3 days in the office, 2 days working from home)
Growth Opportunities:
- Advancement to senior roles within the Campaign Operations team
- Expansion into other areas of the business, such as account management or strategy
- Professional development through training, workshops, and industry events
ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as exposure to various aspects of the advertising industry.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in the office, 2 days working from home)
Office Location(s): Columbia, Missouri, United States
Geographic Context:
- Columbia, Missouri is a mid-sized city with a growing job market and a relatively low cost of living
- The city offers a mix of urban and suburban living options, with a variety of neighborhoods to choose from
- Columbia is home to several major employers in various industries, including healthcare, education, and technology
Work Schedule: Full-time, with a hybrid work arrangement (3 days in the office, 2 days working from home)
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Campaign Operations Supervisor
- In-person or virtual interview with the Campaign Operations Manager
- Final interview with the Director of Campaign Operations
Key Assessment Areas:
- Campaign planning and management skills
- Communication and interpersonal skills
- Problem-solving abilities
- Technical proficiency with relevant software and tools
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Be prepared to discuss your experience with campaign planning, management, and tracking
- Demonstrate your ability to work effectively with vendors and stakeholders
ATS Keywords: Campaign Planning, Campaign Management, Google Campaign Manager, Google Tag Manager, Google Analytics, Vendor Management, Reporting, Time Management, Digital Media Campaigns, Strategic Thinking, Problem Solving
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, as well as their ability to work effectively within a team and with clients.
🛠️ Tools & Technologies
- Google Campaign Manager
- Google Tag Manager
- Google Analytics
- Advantage software system (for time tracking)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Independence: True Independent Holdings values the independence of its member agencies, allowing them to maintain their unique identities while collaborating when needed
- Expertise: The company prides itself on providing top strategic marketing plans rooted in access to research, technology, data, and a deep understanding of consumer behavior
- Collaboration: True Independent Holdings fosters a collaborative environment where agencies can work together to provide holistic and effective solutions for clients
Work Style:
- Proactive and strategic approach to campaign operations
- Strong communication and interpersonal skills
- Ability to work effectively with vendors and stakeholders
- Strong organizational skills and attention to detail
Self-Assessment Questions:
- Do you have experience managing digital media campaigns, and can you provide examples of your success in this area?
- Can you describe a time when you had to collaborate with vendors or stakeholders to ensure campaign success?
- How do you stay organized and manage your time effectively, especially when juggling multiple campaigns and priorities?
ASSUMPTION: Candidates should be able to demonstrate their fit with the company's values and work style through their responses to these self-assessment questions.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Collaborating effectively with vendors and stakeholders with varying communication styles and expectations
- Adapting to changes in campaign strategies or client goals
- Working in a hybrid environment, balancing in-office collaboration and remote work
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and effective communication to overcome.
📈 Similar Roles Comparison
- This role differs from other campaign management positions in its focus on operations and tracking, rather than strategy or account management
- As a member of True Independent Holdings, this role offers exposure to a diverse range of clients and industries, providing opportunities for growth and learning
- Career progression in this role may involve moving into senior campaign operations roles, account management, or strategy positions within the company
ASSUMPTION: This role offers unique opportunities for growth and development within the company, as well as exposure to various aspects of the advertising industry.
📝 Sample Projects
- Developing and implementing a tracking plan for a multi-channel campaign, ensuring accurate and comprehensive reporting
- Collaborating with vendors to optimize campaign delivery and maximize client ROI
- Managing a complex campaign with multiple stakeholders, requiring strong communication and project management skills
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Campaign Operations Specialist in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign lifecycle and how this role fits into that process?
- How does True Independent Holdings support the professional development and growth of its employees?
- What is the typical career path for a Campaign Operations Specialist within the company?
- How does the company foster collaboration and knowledge-sharing between its member agencies?
- What are the most challenging aspects of working in a hybrid environment, and how does the company support its employees in overcoming these challenges?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its culture, as well as their ability to think critically about the position and its requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences for this role, including specific examples of campaign planning, management, and tracking
- Write a cover letter that demonstrates your understanding of the role and your fit with the company's values and work style
- Prepare examples of your work, such as campaign plans or reports, to showcase your skills and accomplishments
- Follow up with the hiring manager one week after submitting your application to express your interest in the position and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
